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What's This SoLoMo Marketing All About?

Posted by oicadmin on 01/13/12 | 0 Comments | Tags: local seo , social media , mobile , marketing , solomo , smartphones

You down with SoLoMo? Not sure what SoLoMo means?

SoLoMo Defined

SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.

It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.

SoLoMo Described

SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.

For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.

This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.

FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”

In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.

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