Increase Your Rank

   

Why Your Business Needs (Real) Positive Reviews on Local Listings

Local BusinessIn this post, we underscore the considerations local entrepreneurs need to know when running a business and maintaining a good local reputation.

According to a study headed by Research Corp, approximately 83% of online consumers tell that they are likely to purchase a product or hire a service provider if they have read several positive reviews about it online.

In a study conducted by McKinsey Quarterly, around 20% to 50% of consumers base their purchasing decisions on what they hear about a certain product or service. Word of mouth is still a force even in the online world;

Yelp.com, an online business directory that features customer-generated reviews, has become an avenue for customers to view a product or service before deciding to complete a purchase or try another business instead.

In a research by Harvard University said that a difference of 1 “star” has boosted or reduced a business’ sales performance by as much as 9%. Stars are gauges used by Yelp to determine the businesses’ reliability as well as trustworthiness based on how previous customers rate them.

The bottom line here is that what people say about a certain brand or service online, potential customers listen. How they deliver their experience as well as views on a particular shampoo or how they fared with the neighborhood’s auto repair center creates a huge impact on how other perceive such products and offerings, both positively and negatively.

Positive reviews from real customers not only act as magnets for local businesses. According to Jay Ehret, founder of The Marketing Spot, affirmative commentaries from actual consumers also bolster a site’s ranking in the local business listings. Search engine crawlers, says Ehret, are gravitated by the volume as well as the quality of customer reviews.

“For this reason, it would not hurt for you to encourage your customers to review your business,” states Ehret.

When encouraging customers to review their experiences, Ehret advices not to ask for positive comments. This is a huge mistake in promoting your business and could hamper your business’ reputation in the long run if such practice is continued.

Ehret also advices online businesses not to fear a negative review. While it is understandable that no one wants to receive an adverse report from a customer, such commentaries must be seen as an opportunity to improve one’s business and see what problems that require attention and fixing.

Negative reviews will come, as there is no pleasing everybody. But a negative review can be reversed to something positive, especially by handling it efficiently, properly, and timely. Responding to customers and asking them for feedback is the best route when dealing with negative reviews. However, there’s a plethora of how negative reviews can be addressed and how adverse situations can be fixed.

continue...

Why Directories Still Matter (Especially for Small Business Local SEO)

Directories for SEOWith a lot of terms like local search optimization and Google+ Local optimization flying around, it can be very hard to understand and develop the best internet marketing strategy for your small business. In the coming years, local search optimization will get even more important and popular among companies offering location based services. Local SEO will be the focus of the subject, and only the small business that jump aboard now will thrive in the years to come.

In case people look for your company by location and service type, you need to be visible in local search results. With a lot of factors governing local search optimization, it can be quite difficult to understand exactly what steps need to be taken. In order to get you at the top of search results, local directories can play an important role. Directory listings lay the foundation for lead generation, citation building, and a natural off page SEO program.

Benefits of Local Directories for SEO

Local directories can offer numerous benefits, and act as a catalyst to your local SEO efforts. With directory listings, you are able to generate more leads, and make sure there is more traffic to the website. Here are the important reasons why local directories are important for your small business.

Targeted Leads

According to most SEO experts, vertical directories rank quite well for specific keywords related to your local market. Some larger local directories can generate a lot of traffic for your website because they rank so highly in Google (e.g. Yelp). However, it is important to understand that you may need to dive into analytics and focus on marketing effectiveness to determine the return on any paid directories.

Natural, Relevant Links

Any good local SEO strategy places a focuse on generating quality backlinks. When you list your small business in local directories, you can earn a nice supplement of natural links from trusted sources. This is key, as it mitigates optimized link building (creating links back to your website with keyword-specific anchor text) and helps to keep your site's overall backlink profile more natural looking.

Citations

Many local SEO experts believe that citations act as the new generation links for ranking a website. This is because a high volume of citations (all of which are accurate and consistent on each web directory) is important to rank well in Google's local listings (accompanied with the map and red push pins.) To learn more about citations, visit this article on the topic.

If you're budget allows, we strongly consider investing in a services like Yext.com. With Yext, you can create the profile for you business on overall 50 SEO-friendly directories (in less than an hour.) Yext makes it easy to ensure your business' directory profiles are sufficiently populated and all citations are aligned for maximum local SEO value.

continue...

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs