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Why the Yellow Pages are Out and Organic Search Marketing (SEO) is In

Yellow Pages vs. Organic Search Marketing (SEO)In the earlier days, every business sought to be listed in the Yellow Pages. However, in the contemporary world, the Yellow Pages are slowly giving way to organic search marketing or SEO. Organic search marketing is the new trend in marketing your business via Google search. There are several reasons as to why organic SEO is replacing the Yellow Pages.

One of the reasons organic search marketing has gained a lot of popularity is due to the fact that the Internet is easy to use. When consumers are searching for products and services online, they make use of keywords. There are numerous search engines where customers type in keywords of websites offering the sought after products and services, which are then displayed. You do not require computer ingenuity to search for items on the Internet. In addition, the Internet is easily accessible in all parts of the world. With the current technological advancement, it is possible to target global customers and not just the local market.

Compared to the Yellow Pages, organic SEO is much more affordable. When consumers relied on the Yellow Pages for information, a business had to seek presence in the Yellow Pages. The technique for gaining popularity in the Yellow Pages entailed printing of large and very colorful advertisements. Businesses had to pay very high prices, several thousand dollars for instance to gain a presence in the Yellow Pages. In short, it can be much cheaper to earn long-lasting top of mind awareness via organic search marketing and SEO compared to the Yellow Pages.

With so many businesses offering similar products and services, many businesses face stiff competition. As a business owner, once you notice that your competitors have dropped their adverts in the Yellow Pages, it should serve as a signal that you should act. To keep up with the surging competition, embracing the techniques of organic search marketing and SEO is important. By giving up advertisement in the Yellow Pages, you can use the same amount of money or much less to build your presence in the search engines. Many businesses recognize the vast benefits associated with organic search marketing. For this reason, many businesses are shifting to SEO marketing as well as other channels like Google+ and social media.

It is much faster to advertise through the Internet than in the Yellow Pages. For this reason, organic search marketing can be a great way of rejuvenating your business through aggressive online marketing. When using the Yellow Pages however, it could take a lot of time before your advert gets to the customers. When using the printed Yellow Pages, you wait until the book is printed and the printing may only take place twice a year.

Some businesses however have not fully shifted away from the Yellow Pages. Some business owners may prefer using more than one medium of advertising. Such businesses may thus combine SEO marketing services with Yellow Pages advertising. However, in future, more and more people are likely to entirely shift from the Yellow Pages and embrace the usage of the Internet. Therefore, though some businesses are still using the Yellow Pages they are likely to totally shift to SEO usage in the future.


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