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Tips for Writing Engaging & Alluring Blog Post Titles
Your blog is your story. It is a mark on this world that will imprint itself in the minds and hearts of many people across the globe. Your blog may also be your livelihood. In other words, it may be through your blog that you sell products online or participate in affiliate marketing thereby earning your daily bread.
You should therefore use every single opportunity to attract visitors to your blog. One of the most effective means of attracting people to your blog is through writing an engaging and alluring blog title.
Alluring blog titles can double (if not quadruple) the click-through rates on your blog posts. Here are a couple of tips on writing alluring blog post titles that grab your target readers attention.
Always Start with a Working Title
A "working title" is completely different from a topic title. This is because a working title is not only catchy but highly specific to take action. A topic title on the other hand is a general idea of the content in your blog posts.
For example, 'Internet Marketing Is Profitable' is a topic title. Your visitor will know that your blog post is talking about the profitability of internet marketing. This is a general idea of a very wide concept.
It is also unattractive to those who may not have enough time to read blog posts. However, 'How To Profit Off Internet Marketing,' is a working title. It delves deeper into the idea of internet marketing's profitability. This makes it attractive to potential visitors to your blog posts.
Always be as Accurate as Possible
Your blog titles and the respective blog posts to those titles should relate to each other. You should not overly exaggerate your blog titles only to have watered down blog posts. This is highly disappointing for your viewers.
Your viewers' expectations are set immediately they read your blog titles. They will not revisit any of your blog posts if you do not meet their expectations. For example, do not write a blog title that reads, 'Justin Bieber Releases a New Album' when you do not actually have the details of that new album. This is one of the key pillars of building a successful blog.
Spice-up Your Blog Titles as Much as Possible
People will flock to your blog posts if your blog titles are unique from other blog titles carrying the same information. You do not have to sacrifice accuracy to get people's attention. All you need to do is to play around with words. Your words should make good use of alliterations, strong language and clarity in value.
For instance, do not write a blog title as 'Leaders of the World Meet to Discuss Economic Downturn.' Instead, write 'Economic Downturn: World Leaders Meet to Discuss Options.' The second title is more direct and straight to the point.
Keep Your Blog Titles Short and Optimized for SEO
Remember, long blog titles are boring. No one will bother to click on blog posts that already seem too lengthy and unorganized. You need to keep blog titles simple, direct and interesting. You should also remember that search engines play a critical role in how many people actually read your blog posts.
You should therefore keep in mind all of the SEO keyword phrases in your blog posts and consider putting one or a few of them in the blog titles. This can increase your search engine rankings.
Optimizing your blogs title will help you optimize your blog posts for greater value, rankings, and exposure. This cohesive effort is what truly puts the icing on the cake for your overall blogging goals.
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