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Powerful Link Building Opportunities Using Web 2.0's

SEO's are always bickering about link building, such as what strategies work best and which platforms offer the greatest link juice. The issue that gets brought up time and time again is how to get quality do-follow links. Many SEO's and Internet marketers fail to realize there is a gold mine of link building resources right under their noses!

Web 2.0 Link Building

Creating Web 2.0 properties is one of the most effective and natural ways to get your website or brand name out there. The benefits of Web 2.0 are plentiful, for most of these properties allow users to publish custom content with keyword targeted backlinks. In addition, most Web 2.0 sites are free and very easy to use.

Web 2.0's to Add to Your Arsenal

Wordpress.com is a stepping stone for anyone new to creating their own website. It is also an easy platform to generate your own blog or link portal to your money site.

Squidoo.com is among the most powerful Web 2.0's for link building. Squidoo lenses are pages with a specific topic, and they can pertain to just about any interest. Additionally, Squidoo offers solid do-follow link building opportunities through many flexible techniques (contextual, in body links, image links, as well as link lists.)

Weebly.com is another great Web 2.0 property that offers a user-friendly website editing system similar to Wordpress.com, but perhaps even easier to use. Weebly provides seamless control, and it is praised by some of the biggest names on the web TechCrunch, Time and the Wall Street Journal praising them.

Do-follow Link Building with Web 2.0's

Most people will tell you that do-follow links are extremely important to have pointing to your website as they hold the most weight. The great thing about Web 2.0 sites such as Squidoo, Weebly, and Wordpress is that they are highly trusted platforms that offer do-follow backlink building. Do-follow backlinks means that search engines like Google will follow and credit those links to your webpages.

You have an army of Web 2.0 properties right at your finger tips, so the question is how to get started?

Here is a great strategy if you want to maximize the exposure of your new site and start building do-follow backlinks using Web 2.0 properties.

First Create a Google Plus profile page for your money site, with a backlink directing to the domain. This will establish greater search engine credibility and can improve your SEO performance.

Next create a Squidoo lens on a specific topic that underscores your website or brand. Include valuable, relevant content and build a few contextual links to your money site. Once complete, submit your lens to Digg.com and StumbleUpon.com to spread the word about your new content.

Now take the concepts or content topic of your Squidoo lens and re-purpose the content for a Wordpress and/or Weebly site. Here you can expand on your ideas and continuously generate content (and links.)

Well that about sums up some of the best practices of link building using Web 2.0's. Do you have any ideas to share? Please, add them in the comments below.

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5 SEO Tips for Advanced WordPress Webmasters

WordPress has become the most popular content management system and web publishing platform for implementing a website. Webmasters and website designers appreciate WordPress’ versatility in adapting a wide range of changes, while users appreciate its efficiency and simplicity.

Wordpress SEO Tips

You do not need much website design, HTML and coding knowledge in order to build a website or blog on WordPress. However, as for any other website, one built on WordPress platform needs some SEO love in order to increase its organic traffic. Only increased website visitors can lead to success, business growth, and profitability for online-based business.

Do not make the mistake to believe that WordPress websites are already optimized for search engines out of the box. It is true that WordPress platform is search engine friendly, but for best results you’ll still need to apply some good SEO techniques. For this reason, below we address here some SEO tips for advanced WordPress.

#1: Install a Good WordPress SEO Plugin

There are two plugins for WordPress SEO that are most popular: WordPress SEO by Yoast and All In One SEO Pack. You can choose any of them for your website. You may also need additional plugins for your analytics tracking code. However, you will still need to optimize your blog or website for SEO because the plugin is not a turnkey solution. SEO is an ongoing and continuous process. First step is to configure your WordPress SEO plugin correctly.

Take care of any modifications that the new plugin can make to your website’s code. Optimize your blog or website content for some specific keywords based on your SEO research and analysis. This will help you attract new prospective customers, engage them and convert them into buyers.

#2: Choose a Solid WordPress Hosting Solution

Your choice should be based on several factors, such as ease of installation, cost, and web server management. A virtual private server solution is recommended, if you can afford the time and resources to deal with backing up data and restoring the site, upgrades, and hosting costs.

In case that you cannot afford a VPS choose at least a managed WordPress hosting solution that will handle your administration, security, technical, and performance issues for a modest fee. In choosing your web hosting provider take into consideration some factors such as support for plugins, backup and restore, staging environment, web hosting provider reputation and expertise.

#3: Avoid Certain Design Themes

Choose carefully your free WordPress themes, since some of them may affect your SEO. Consider the following aspects when chooing SEO-friendly WordPress themes: no spammy links, support ensured for future theme’s updates, review of other users, the them should follow the best SEO practices and Google’s Guidelines, and mobile friendly.

#4: Install Your WordPress Website Mindfully

The options include a subdomain, new domain, or a subfolder. In case that you already have a business website and want to create a new blog, installing WordPress on a subdomain a better choice than installing on a new domain. On a subdomain will be easier to implement your SEO strategy. An even better solution for SEO is to host your new blog on a subfolder.

#5: Ditch Auto-H1 WordPress Themes

Do not choose a WordPress theme that uses multiple instances of H1 tags per page. That can affect your SEO because multiple H1 tags can be seen as spammy and therefore harm your organic search rankings. The best SEO practice is to use H1 just for your first heading.

We hope that our practical WordPress SEO tips will help you in achieving better ranking results with your website or blog.

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Hackers Attack WordPress' Yoast SEO Plugin

Yoast SEOYou probably never would have thought that hackers would do a blind SQL injection on the ever-popular Yoast WordPress SEO plugin. And yet, just recently hackers have successfully penetrated the security system of the top-rated Yoast SEO plugin, which is used by over 14 million WordPress sites on the internet.

If you are a Yoast SEO plugin users, you are urged to update your plugin as soon as possible for them not to expose and make you lose important data on your web pages. Hackers can do a blind SQL injection on popular WordPress SEO plugins that are not updated. A blind SQL injection is a kind of SQL injection attack that asks the database true or false questions and usually determines the answers based on the applications feedback.

In most cases this attack is used in configured web applications to show generic error messages, but has not mitigated the code that is vulnerable to SQL injection. The attack can also be used to insert an SQL query into the site’s database to extract, modify or delete data. This makes it a very important tool that should not land on the hands of your business enemies through hacking. Blind SQL injections are habitually used to insert unauthorized spam links on websites or more practically the attack can be used in installing malware/adware on your web pages.

Protecting Your WordPress Site

WordPress users can fix the problem by upgrading to Yoast SEO plugin version 1.7.4 with immediate effect. This new version is documented to be a security fix that will protect hackers from interfering with any of your WordPress data. Here some top features of the 1.7.4 version security fix.

  • Fixed possible CSRF and blind SQL injection vulnerabilities in bulk editor
  • Added strict sanitation to order by and order parameters
  • Added extra nonce checks on requests sending additional parameters
  • Minimal capability needed to access the bulk editor

Your WordPress sites are highly vulnerable to hackers if you have not installed the new version. Update your Yoast WordPress SEO Plugin today to avoid hackers from infiltrating your web content and important site data on the WordPress blogs.

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