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The Future of Link Building: SEOmoz Whiteboard Friday Recap

In a February 8th SEOmoz Whiteboard Friday, Cyrus Shepard presented some empowering points about link building for SEO.

The thesis of his WBF is to help you (as the SEO) prepare your link building strategies for future changes anticipated by Google based on trends and historical outcomes from its algorithm updates.

In essence, SEO's need to be very conscious of their link building practices and avoid techniques that may soon become penalize-able in the future. A few examples of these are:

  • Using exact phrase match anchor text in author bios of guest blog post
  • Publishing infographics on multiple blogs with the same anchor text
  • Building links from press releases to money sites (instead of other "linkable assets")

Take a moment and watch this wonderful WBF below:

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SEOmoz WBF Recap: Re-Optimizing Existing Content for Higher Rankings

Today's SEOmoz Whiteboard Friday underscores a major topic that deeply resonates with us here at IncreaseYourRank.com: "How to Move Rankings Up On Older, Existing Content".

Rand presents a number of SEO techniques and strategies to boost the search value of old pages of your website. Here's our recap:

  • Scout for more opportunities to build and earn external links (quality directories, guest blogging, etc.)
  • Increase the page's click-through by leveraging PPC, tweaking the page title and Meta description, and testing rich snippets.
  • Revitalize the content to be more engaging and compelling. In other words, increase the value of the content to promote greater conversions.
  • Send link love to the page internally (also consider re-directing similar, overlapping pages to this key money page.)
  • Be conscious of co-occurance and brand mentions with respect to external linking and other off-page variables

SEOmoz Higher Rankings

The Last Word

Proceed with caution when scouting for external link sources. Google is cracking down hard (especially with the big Penguin 2.0 due in the coming weeks.) Don't risk inquiring for links and listing on questionable directories and blog sites.

Get creative (both on-site and off-site) in how you can establish greater value in your money pages. User engagement (metrics like time on site and bounce rate) is playing a more significant role in determining a page's search engine value and rankings potential. Optimize for your visitors and you'll also be optimizing for the search engines.

Rank on.

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Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

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