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8 Tips to Optimize Your Website for More Conversions

Search engine optimization (SEO) is important because it helps your website get high traffic. However, what's more important than just traffic is realizing conversions.

Tips to Optimize Your Website for More ConversionsConversion rate optimization refers to the processes of improving a website to maximize its potential to convert visits into sales. This is one of the best ways to improve website performance and ensure visitors have meaningful experience.

The investment in conversion rate optimization is particularly beneficial for enterprise-level sites as well as small business marketers with simple websites. Such services are ideal after investing in organic SEO, Pay Per Click (PPC) advertising, or other forms on inbound marketing.

Below we offer several tips to help you learn more about conversion rate optimization:

1. Generate Quality Content

Content is king when it comes to both SEO and conversion rate optimization. Your content should be concise and clear, and speak directly to your target audience. Google Analytics now offers content experiments, which enable marketers to test variations of webpages using different content structures. This is an ideal tool for conversion optimization.

2. Be Empathic

By putting yourself in your customers’ shoes, you can better learn and appreciate the requirements for action and a successful conversion funnel. It will also help you realize what exactly has to be done to the website to better its overall usability. It is only through putting yourself in the shoes of your clients that you will determine if the expectations you have set are realistic.

3. Analyze What Competitors are Doing

Try testing the ideas of your competitors, especially those who seem to have a stronger online presence. If you have a truly successful competitor, try adopting this strategy, but note that no two sites work the same and you should therefore customize such strategies.

4. Improve Self-Help Sections

Many Web users want to solve their own problems. Some do this to save on phone call costs and for the convenience that this offers. Cater for such customers by having comprehensive FAQ sections and download archives, by offering video tutorials, by responding through social media channels, and through public service messaging. This can be very helpful to improve SEO for ecommerce sites.

5. Create Trust

Be trustworthy for conversion rate optimization. This is not easy, but it can be done. One way of doing it is having a watertight privacy policy. Indicate clearly your physical address, have a map to your location, indicate your hours of operation, ensure that your ‘Contact Us’ page is clear, have a security certificate, use trust marks, and include service level agreements.

7. Leverage Your CRM Data

Conversion rate optimizations will only be possible with targeted individuals. You could get targeted individuals through CRM data. Augment conversion optimization based on such customer groups as customer tenure, lifelong values, and recommendation likelihood.

8. Use Promotions Carefully

Note that urgency and incentives only have short-term benefits, but they can have a negative effect on your lifetime values. Most promotions do not lead to repeat purchases and you will be forced to offer more unprofitable promotions to sustain your traffic.

If you'd like to learn more about conversion rate optimization, visit the web optimization company the Web Presence Group. There you can find a wealth of articles and services that focus on website optimization and conversion rate optimization.

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How to Use Internal Linking for Better Organic SEO Results

Recent Panda, Penguin, and other search engine updates to Google's algorithm that determines keyword rankings have made links increasingly important, even internal links on your website.

Most website owners do not pay attention to internal linking while others do not know how to do it right, but it could have a great impact on your search engine ranking and consequently on your traffic when done right. Internal linking is also advantageous in that they are in your full control, unlike that of external links (which can require a great deal of effort).

So, how do internal links affect your organic SEO and website optimization?

Optimizing Your Website with Internal Linking

Google and other search engines “crawl” websites as the first step towards indexing them and determining their rankings. Internal links facilitate crawling since they tell search engines where to go from page to page. The anchor text used in those links will express keyword relevancy for the pages being linked.

The creation of a well optimized website hierarchy is important for better crawling. The creation of optimized website hierarchy is where most website owners fail. Avoid the temptation of trying to link every page to each other with the exact phrase match of your keywords targets. After Google Penguin, internal links can even be targeted for over-optimization.

Maintaining proper website hierarchy shows that a website is professionally designed and that it is properly managed. This is an indication that visitors will have a fun and fulfilling time at the website. Google and other search engines want websites that are as natural as possible and they will appreciate the effort and reward you for it.

When building internal links, keeping users top of mind is critical to ensure the best results. Ensure that there is natural, obvious connection to the links. As an example, a natural link in a category page selling televisions is a link to a particular television in the category. You should always have the user in mind. If the links are good for visitors, they are probably good for your SEO campaign too.

Internal linking should point to important posts. This ensures that your best posts do not disappear. You could link back to posts that you wrote a long time ago if you want people to read them again or if you suspect people never got to read them. By linking to old content, you avoid having to repeat concepts to every person who wants answers.

Internal linking is time consuming, but its positive effect on your ranking and the fact that it is free of charge means you should try it. You should include keywords in anchor text when doing internal link building. Repair broken internal links regularly for an effective organic SEO campaign.

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Website Optimization Tips: 5 Essential Elements of Optimizing Your Website

Website optimization, also known as on-site SEO, is the process of optimizing your website for better keyword rankings AND conversion potential.

The practices of solid SEO and website optimization have changed drastically over the last couple years. To honor a powerful web presence, your site needs to be respectively keyword relevant and conversion optimized for incoming traffic.

To learn more, explore the five website optimization tips highlighted in the video below.

Want more?

Visit the Web Presence Group blog for a wealth of website optimization tips and strategies from some of leading experts in the profession.

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Impactful Intricacies to Fine-Tune Your SEO Practices

Search Engine LandI recently came across a popular article at SearchEngineLand.com that delved deeply into the minute details of SEO.

Although we typically feature more big picture and long-term SEO strategies and tips here at Increase Your Rank, it's the small moves that can make a big impact.

In Tom Schmitz's post, "9 SEO Quirks You Should Be Aware Of," he highlights several intricacies involved with on-site optimization. These "quirks" represent the the small details that SEO's don't really think about, but do have an impact.

Schmitz breaks down each of these details as follows:

1.In Subfolder & File Names, Use Dashes, Not Underscores
2. Avoid Dashes In Domain Names
3. In Subfolder & File Names, Use Only Lower Case Letters, Numbers & Hyphens
4. The Great Subfolders Vs. Subdomains Debate
5. Be Careful With Parameters
6. Use Flash Or Silverlight To Insert Multimedia Elements, Not For All Content
7. Pick Only One Per Page, HTTP: Or HTTPS:
8. Make Sure The Markup & Visible Text Matches
9. Using The Vertical Bar In Title Tags

In essence, it's important to keep things consistent when performing SEO services on a website. You'll want to respect these quirks and keep them top of mind when optimizing your website.

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Tips to Build a Successful Website Optimization Campaign for Your Company

Website optimization has a much broader scope than simply search engine optimization. This online marketing strategy surpasses SEO in many ways. In essence, website optimization provides greater search engine exposure to your website, as well as enhances the overall functionality and usability of your website performs. One the biggest differences that can be defined is that website optimization focuses on certain aspects of CRO or conversion rate optimization.

Besides search engine optimization, there are a lot of important things that need to be included in your company's website optimization strategy. Some of these include exceptional website usability, an intuitive interface, and smooth website performance (primarily in the back-end.) With a perfect mix of these components, you are able to further maximize the potential and value of your website's traffic.

A complete and comprehensive website optimization strategy allows you to include both CRO and SEO. However, you need to understand that every website optimization strategy is different from another. A team of employees from your company needs to determine the strength and weaknesses of your company's website. This will allow you to come up with a perfect website optimization strategy per your company's specific needs and requirements.

User Interface & Usability

As mentioned earlier, user interface and usability are the most important elements in website optimization strategy. In fact, they lay the foundation for your website's success. When you optimize usability and user interface, your visitors are able to have a memorable and meaningful experience on your website.

User interface includes the complete layout and design of your website. All the elements including graphics, color scheme, images, logo placements and more should be parallel to your company's brand image. Moreover, these elements should also perfectly align with other advertising and marketing campaigns.

On the other hand, optimizing website usability places an emphasis on psychological as well as more logical or intuitive aspects of how visitors interact with a website. Thus, usability is always an on-going project including A/B split testing, multivariate testing and eye-tracking studies.

Calls-to-Action & Conversion Funnels

If you want to convert more traffic, you need to define certain calls-to-action with specific conversion funnels. For instance, if there is a specific page on your website which generates a lot of traffic, you will have to define an appropriate call-to-action and conversion funnel to make sure visitors convert to sales.

Usually, this depends on the nature of your business and type of products or services offered by you. For instance, if you run an ecommerce store, you need to put a ??Buy Now' button with incentives and offers like free shipping, discount and price. On the other hand, if you are offering consulting services, your conversion funnels will include content like articles, case studies and research papers.

Performance of Your Website

Most business organizations tend to overlook this factor while optimizing their websites. It is very important to improve the performance of your website. If your pages load slowly, it leads to high bounce rates and poor usability. Thus, your website may lose potential customers.

Most of the time, slow website speed stems from complex HTML codes and robust media files. Some examples of elements which may slow down your website include robust nestled tables, huge video files and Flash media. An experienced HTML web developer or website optimization company will be able to understand these issues and present viable solutions.

For more tips, strategies, and solutions on how to develop the optimal website optimization strategy for you company, visit the Web Presence Group. They employ some of the leading experts to make-up one of the strongest website optimization companies on the web.

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A Fail-Proof 9-Step Process for On-page SEO

SEO StrategyOn-page SEO is the process of optimizing particular sections of a page so that it tackles a specific topic. This makes it clear for search engines and it makes it easy for users of your website to get information that they are looking for.

When doing any form of SEO, particularly on-page SEO, it is important to balance the need of the users as well as the demands of the search engines. There are steps that you can follow to optimize each page on-page SEO for your website.

1. Review Pages of the Site

You need to review in order to update any outdated information. You should check the URLs, the description and description tags and Page titles to see if any of these need to be updated. Ideally page titles should be 70 characters while descriptions should not be more than 150 characters. Use keywords cleverly so that they fit in the description or titles as seamlessly as possible.

Reviewing will also help you to see the type of content that is on each page and the whole website. Ensure that content and words are not repeated, that keywords are not repetitively used but rather they are used in a sensible way to create helpful and useful information.

Review your current URLs, Page Titles and Descriptions to see if they need updating. This is part of the point of using a template like this, so you get a larger overview of the type of content you have on your website.

2. Establish the Purpose of Each Page

Another step to carrying out on-page SEO is to establish a value proposition. This means that each page should have a definition of what that page is hoping to achieve. Apart from high rankings, you should establish what the purpose of the page in the overall website is (for the user more than anything else.)

3. Define Your Target Audience

You should know you target audience as this will guide you when writing content and optimizing pages for SEO. If you have more than one target audience, ensure that the pages appeal to these multiple or different target audiences and the content should communicate. Expert SEO copywriters will thrive after learning about what the target audience is all about.

4. Write Concise Page Titles and Meta Descriptions

When writing a page title, it is important that you use the keyword contextually according to the content of the page. The page title (which should be under 70 characters in length) should explain the page in a glance as well as optimize that page. It's also one of the most important variables when establishing keyword relevancy for SEO.

The meta description should be a sentence with the keyword or keyword phrase that summarizes the content of that page. The meta descriptions (which should be under 155 characters in length) should not be repetitive of the title or page content.

5. Keep Focused on Keyword Targets

You should keep track of the keyword in each page. It is more effective to use a keyword per page so that it forms as the topic for that page. The benefit of this is that each page is optimized as it should, it remains relevant to the topic and you provide quality information.

6. Provide Good Content

Good content should be useful, add value to the target audience and it should be clear. It is also important that you arrange your content in an easy to read manner. Use sub-headings and bullet points where and when you can, as this makes it easier to read. This aspect is an integral part of the on-page SEO review process that you need to do for each page.

7. Integrate Visual Content

Visuals and graphics tend to have much more impact especially when it adds value to the content rather than distracting from it. Use visuals and graphics to enhance the communication of the content of the page.

Visual content, such as video and images, can also be keyword optimized for SEO. This can be found in the file's properties, and should be optimized prior to being uploaded to the site.

8. Use Links Logically & Pruposefully

Ensure that you have logically-placed links within your content. Links can be of other relevant pages of your website, or to your social media pages, for example. The organic SEO importance of this is it increases the possibility that your website will rank a top organic search. It also increases the overall click-through rates on your search results.

9. Optimize for Conversations

On-page SEO is meant to optimize the site overall so as to have more leads and traffic and then more conversions. You should have a call to action on each page where possible. It is important to carry out on-page SEO changes every so often so that your website is marketing your brand as it should.

Always make note of the changes and the conversion rates so that you keep track of what you are doing right and change what may not be working for you. This is particularly important when doing ecommerce SEO and conversion rate optimization.

For more insights on topics about on-page SEO and other aspects of SEO, explore various SEO articles here. The resource offered at Click Centric SEO share a wealth of information about ecommerce SEO and other niche aspects of optimization.

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5 Tips for On-Page SEO & Website Optimization

On-page SEOAny professional running an online business or website already knows the importance of ranking and SEO. Search engine optimization is one of the activities every website owner dependent on ranking will have to perform. It can be divided into on-page and off-page SEO or "optimization."

As the names suggest, on-page SEO simply refers to configurations done on your website's pages while off-page SEO includes aspects of external links and social media engagements. Although they are both very important, on-page SEO is often given more weight. As a business, SEO is structured to attract traffic by attaining better ranking on search results.

Here are 5 tips that you can use in on-page optimization to improve your site's ranking and optimize your company's web presence.

Write Unique & Keyword Relevant Page Titles & Meta Descriptions

Search engines have a specific way of analyzing and communicating with websites. When listing ranking, the search spider looks for certain specific elements to tell it about the page and its information. Since search engines rank sites with the most relevant information first, it is important to optimize the pages by telling search spiders what information is found.

Use optimized titles and page descriptions which is what the search results display. For example, a site with titles such as “SEO Tips for Ranking” is better than one with “Index.html” since the search engines can quickly understand what that page is about. Keep page descriptions limited to 150 characters and unique for each page.

Optimize Website Images

When search engines visit webpages, they use content, descriptions and images to work out their ranking. It is therefore important to optimize your images by using ALT tags and image descriptions. For example, an image described as 'Woman doing Yoga' is better than 'Image1.jpg' simply because it communicates the search language.

Use original images and optimize their size. Smaller images in terms of bytes are better. If your page contains several images that can potentially delay loading time, you can use content delivery network systems CDNs from servers such as Google and Amazon.

Structure URL Naming for Keyword Relevancy

URLs are very important parts of your pages and search engines use them to understand the website. Use permanent URLs complete with hyphens that separate different parts. Always use descriptive parts rather than codes or numbers. For example, a page whose URL is www.kambonatours.con/african-tour-packages-for-family-travelers/ is better than www.kambonatours.com/p-gul-121. Keep URLs limited to 255 characters.

Optimize Internal Links for Keyword Relevancy

The search engines' algorithms for ranking use both internal and external links. You can optimize pages that are more important by sending more links to them. Links tell the search about other pages in your site which they can exploit and understand more about your website. You can use keywords as links, although not always. Just be careful not to use the same keyword for your internal link's anchor text. This can cripple your SEO efforts as a result of being penalized.

Respect Website Content & Load Speed

These are basic SEO practices used for on-page optimization. Since search engine ranking also uses traffic metrics to gauge popularity and preference, it is important to ensure the traffic your site attracts find relevant, nicely structured, high quality information. Google is also working on introducing the aspects of speed in their ranking algorithms. It is therefore important to establish a standardized formatting, layout and on-page content distribution that allows your site to load as quickly as possible. Additionally, write content that is researched and relevant to the topics.

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3 Simple (Yet Highly Effective) Website Optimization Strategies for 2015

Website Optimization CompanySearch engines are constantly evolving, and developers and search marketers alike are always having to adapt to make websites easier for consumers and internet users to find exactly what they are looking for. So what are some of the best ways that marketers can greatest impact with their optimization efforts?

Here are three website optimization strategies that can help you get your message out when you are maintaining and updating your website.

Leveraging Schema Markup

One website optimization strategy that you can use on your website in 2015 is utilizing Schema. Schema is a form of microdata markup that makes it easier for search engines to retrieve information from your website and take the relevant information and use it in search queries to give the searcher a more accurate list of results of the pages that they can best use.

Schema is able to be directly coded in HTML address to allow search engine crawlers the ability to quickly search through the coding and find the right content. It is believed that Schema can help turn up website visibility, but important to understand that integrating Schema code into an HTML code takes time and isn’t a quick and easy way to improve standings within SEO. According to Google, Schema doe stye improve website rich snippets, which can help websites appear more in SERPs.

Using Sitemaps Strategically

Another website optimization strategy that is absolutely key to driving visitors to your website is building a sitemap that works for you. Having solid content is imperative to maintaining a healthy audience, but in order to have an audience following your site, they have to find it. Constantly updating your HTML site map gives search engines a greater chance of finding the site.

One piece of software that helps you update your site map without constantly updating it by hand is Google Sitemaps Generator for WordPress. Not only does it update after each change to your site, but it notifies every large search engine on the internet today, making it easier for people to find your site and for you to maintain your online presence. The use of internal links is also a valuable website attribute that will be absolutely necessary to use in 2015.

Not only do internal links help navigate websites easier, but they also provide information hierarchy for search engines. Internal links also allow websites to spread link juice and power rankings amongst other web pages. This simple form of website optimization is highly effective for SEO and establishing a greater search engine presence.

Never Stop Improving

And finally, the importance of revamping your website's content. With this website optimization strategy, you want to consider your web audience as the top of mind focus. How old are they, where are they located, what brings them to your website in the first place? These are all questions that you should be asking yourself when you look at making changes to your website.

In order to keep your traffic flowing and visitors retruning, it’s absolutely crucial to keep you audience coming back and looking to you for the information that they want. If your looking to sell more items on your website, consider how you can drive more sales online. Identify your market and your audience and build your website in a way that makes them keep coming back for more.

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Mobile Website Optimization Tips to Overcome Google's Update

Mobile website optimization is the process of ensuring that visitors access your website from their mobile devices. Google announced that mobile-friendliness will be used a factor for ranking in the near future. Therefore, after April 21st, your site should be mobile friendly otherwise it will not reach its fullest ranking potential.

In this age of internet of technology where up to 50% of your traffic come from mobile devices, the fact that your site ranking can benefit from mobile optimization in encouraging and also challenging. You don’t want your visitors to avoid your website because it lacks user-friendliness.


Mobile Site Optimization

For an SEO-friendly, well-optimized website, there are additional things that you should consider when creating mobile-friendly sites. Below we outline a number of elements to keep top of mind when embracing mobile website optimization.

Page Speed

Page speed is very important for mobile users when compared to desktop users. Apart from optimizing images you should reduce redirects, leverage browser caching, and minify code. Enhancing page speed and minimize load speed can significantly improve the level of optimization and SEO potential of your website.

Don’t Block JavaScript, CSS, or Images

In the past some mobile devices could not support these features, so website developers of mobile sites blocked at least one of them. However, this is no longer applicable because Google uses these criteria to check if you have responsive site.

Re-design for Mobile

Mobile devices have simplified and revolutionized the way websites are designed. Here are some tips for mobile site design:

  • Don’t use flash: in most cases, plugin are not available on the users’ phones. This means that the users will miss out all the fun. Instead, you can HTML5 to create special effects.
  • Don’t use pop-ups: it very challenging and frustrating to close pop-ups on mobile devices. This might increase the bounce rate in the mobile device.
  • Design for fat finger: navigating on touch screens can lead to accidental clicks if the buttons are too small or too big. A well optimized site will remove this challenge.

Optimize Mobile Site Meta Descriptions & Titles, Uniquely

It is important to note mobile devices offer less screen space to the users. To show off expertise in SERPS, be accurate as possible when creating URLs, titles, and meta descriptions.

Optimize for Local Mobile Search

For business with a local element, the mobile content should be optimized for local search. SEO for local search include standardizing your address, name, and phone number as well as including your state or city name in your site’s metadata.

Here are some design recommendations for mobile website optimization:

  • Use “desktop version” link on your site to provide users with the option to access desktop version, which contains more information and provide better experience.
  • Ensure that calls-to-action is placed at center and front. Ensure that your call-to-action button is visible and do not need any zooming.
  • Make click-to-call buttons easy-to-tap and visible on your mobile site. This will increase the conversation rate of your site.
  • Compression of images should be done to minimize the size of uploaded files. This increases the speed as well as making the pages easier to navigate.

Segment your terms in mobile and desktop version, and start desktop vs mobile ranking in order determine their fluctuations. Monitor your competitive mobile rankings to check for any positive or negative changes. This will help you develop sound mobile website optimization strategies to outsmart your competitors.

In conclusion, adopting a good mobile website optimization strategy is the only way to rank higher on Google. Websites which have high Google rankings are visible on first pages on search engine results pages, hence more traffic and business.

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What to Know Before Hiring a Website Optimization Company

Website Optimization Hiring ProspectingUnlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.

In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.

Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company

The Basics

Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:

  • Past Clients & History of Success - A good and reputable website optimization should be in a position to freely share their past clients and the products and services they deal in. This will help you analyze their performance based on how their clients appear in search engine results. They should also give you their clients' contacts for verification that they truly did the work.
  • Website Optimization Strategies Employed - A good website optimization company will be able to share with you some of the strategies it uses and the duration it will take to achieve the goals. A good proposal should include your website's technical review, how the technical experts will improve the site's performance for better usability (i.e. faster load speeds, calls-to-action, easy of information absorption, etc.) as well as better search engine rankings (better crawling and indexing, minimized HTML code, etc.)

Links & Social Media?

A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.

  • Adherence to search engines' webmaster guidelines - The optimization company should strictly adhere to the search engines' guidelines. Lack of adherence may lead to low search results or ban from search results altogether.
  • Web property ownership - Make sure you are the one who will own the site and not the website optimization company. The domain name should be yours. You should also ensure that you have website's username and passwords.

Honest, Communication, & Working Relationship

Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )

  • Measuring the success of website optimization - The optimization company should have a means of tracking the site's performance after optimization i.e. increase in search results ranking keywords used to find your site etc. They should then share the data with you and use it to improve the site more.
  • Communication and reporting - You should agree on the means of communication with the consultant since you will be working together for some time.
  • Payments - You should find out the amount your website optimization consultant will be charging you and the criteria used.
  • End of contract - Make sure you retain the website when the contract ends. Ensure nothing changed in the website is altered or removed in the event of the contract termination too.

Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.

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