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Cracking the Code to Web Presence Optimization

Are you starting a business or have had a business but want to spread the word in an effective way? Your work doesn’t get cut out any finer than the ongoing task of getting social and optimizing your web presence.

 Web Presence OptimizationSince the start of this century, the Internet has positioned itself as the center of the modern world — your business belongs among this hub of instant data. Whether you operate a local business or something on a larger scale, effectively building and optimizing a web presence will only further the reach of your business.

What owner wouldn’t want that? With the merge of SEO and social media marketing, the opportunities in web presence optimization offer a lot of potential to market your business. In this article I’ll go over three action items which can change your business's marketing game.

Being Social is FREE

Traditionally, advertising and free rarely are used in the same sentence. But with the breakthrough of Facebook, followed by Twitter and Google Plus, there’s never been a more comprehensive way to reach a group of people. And the best part is...it’s free!

Sure, options for premium service exist, but you don’t need that fancy stuff. Some solid web presence optimization practices will do just fine. So, if you haven’t done so already, create accounts on each of the major platforms: Facebook, Twitter and Google Plus.

Google Plus is especially important to get involved with because of its direct impact on search engines. With features like personalized search results based on social media, Google Plus can be vital in getting your businesses’ name out into the vast arrays of the web.

Make sure to thoroughly complete each of your social media profiles so users can learn as much information about your operation as possible. Attention spans diminish with each over-stimulating minute on the web. So make sure each visitor can understand what you’re about easily—you’re businesses’ overall reach depends on it.

Earn Your Links, Don’t Build Them

In the old ways of SEO, marketers simply built links on a variety of web pages (a lot of them empty and worthless) to make their money sites rank higher. With the evolution of search engine algorithms, this is no longer as effective (nor ethical). In fact, your site or page may even be buried or receive the death penalty by Google if you attempt to build links from irrelevant sites (meaning you will never be found in search.)

The solution to this problem is simple in theory, a bit more challenging in practice. The most effective way to rank high in search nowadays is to post quality content on a regular basis. Posting content on your site with a focused target audience will undoubtedly build and expand your reach if done well enough. By staying active and interacting with your desired community or market, people will identify with your business more.

Always Add Some Flavor

If you can add some personality and voice to your content then you’ve just hit for the cycle in terms of branding your business. People will only take the time to read when the content sparks an area of intrigue. This could be witty insights, humorous multimedia, engaging stories, important issues, etc.; it doesn’t really matter what avenue you choose, just make sure to post things you think have a value to your community.

The likes, shares, and +1’s will eventually start pouring in and Google will recognize this when it comes to the ranking of your site in the search engines. Posting dry, uneventful, obvious content won’t win anyone’s loyalty when it comes to following your business. This is the evolution of SEO combined with social media, which is being coined web presence optimization.

These practices don’t cover everything a prospective web marketer needs to know, however they will surely get a successful campaign started. Whether you’re new to social media, the internet marketing scene, or someone who has tried and been unsuccessful time and again — these easy-to-follow methods will help get you results.

The biggest challenge will be to keep coming up with interesting content. Once you have an audience, you can’t leave them hanging and go MIA, you will have given up everything you worked to attain.

Kyle Blasco

 

This blog post was contributed by Internet marketing blogger, Kyle Blasco.

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Momentous Web Presence Optimization Tips for 2013

Web Presence OptimizationThere are various ways you can exploit your company's web presence optimization campaign. In addition to SEO and website optimization, social media marketing and blogging a huge tools to optimize your company's web presence.

Below are a number of powerful tips that you can easily utilize to enter 2013 with the right approach. These tips can significantly help you maximize your company's web presence in many different ways.

* Come up with blog content for your target visitors rather than for yourself. This is very common with startups. They often blog about entrepreneurship and that is awesome, especially if you are targeting entrepreneurs. It is suggested you blog about what your community is interested in.

* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team. The will help establish a credible web presence.

* Measure the return on investment (ROI) of social media by making an analysis of its performance in comparison to other established advertising methods or channels. You may make comparisons in terms of the traffic quality brought to your website rather than in terms of cost.

* You should blog frequently for web presence optimization. Businesses which blog everyday generate about five times more traffic compared to those who blog weekly.

* Hashtag-stuffing tweets may not work. Research by Argyle Social reveals that tweets having hashtags received 5 percent fewer click-throughs compared to those with no hashtags.

* Do not harm the SEO potential of your Twitter account by following more people than those following you. Search engines have a higher trust for those with a greater Twitter influence and when few people follow you than those you are following, you can easily miss this.

* If you are establishing an online community, let your power users know that you appreciate what they contribute. Some of the ways to do this is to offer them prices, ask them for feedback, and reply by thanking them for their mentions, interactions and great content. This is one of the greatest tips for web presence optimization.

* Take time to blog about the problems solved by your service or product rather than the product or service. People do not yet care about you. They still care about their own problems and want to know if your service or product will assist.

* Consider marketing as storytelling and picture your clients as the characters. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.

* Vague tweets, depressing tweets and tweets related to your weight loss are messages you should keep to yourself. Although it is good to display a little personality, you should remain positive and professional. Of course, keep your web presence classy.

* Your social media strategy needs to answer a few easy questions: Who are my audience? What do they expect from me online? How is this strategy going to evolve? It is not about the tools and strategies or something perfect. It is about using these simple ideas to let social media meet your business needs.

* If you are publishing a blog post to your company blog, you should post a number of tweets for the same post and follow the success emanating from the different keywords and times. This is one of the most influential web presence optimization tips

* If you are looking for more tweets, stop talking about yourself. Latest research reveals that tweets that point to one-self often get fewer retweets compared to those with other relevant information. Therefore, stay relevant and share great information.

* The medium is not the main message. Therefore, keep in mind that Facebook, Twitter or the other platform you are utilizing is just the tool for delivering your message and not the strategy. This is key for optimizing your web presence.

* Use geo location that Twitter and Facebook search to help you connect with local prospects. Twitter has an advanced search that allows you to refine your search using the location and keyword.

* Use the data in social media to establish your main influencers, design your media plan and create your messaging. By paying attention to customer conversations, companies can gain a lot of web presence optimization momentum regarding their rivals and industries that will guide them into designing better marketing plans.

* Create a group on Facebook to keep in touch with people you met at past conferences. New groups have options that allow you to email good content, utilize collaborative docs like Google Docs and message all the group members at once.

To learn more tips and strategies for web presence optimization, visit the Web Presence Group for great insights.

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Tips for Using Google+ to Magnify Your Company's Web Presence

Google+ Web PresenceIn contemporary times, social media has garnered strong attention from the internet crowd and is now an integral part of the web experience. It's the spot where the entire professional and consumer community gathers to discuss, share ideas, tips so as to enhance their personal skills as well as to stay updated on latest trends.

Among them, Google+ is a distinct social platform built to organize the niche community and ever since its launch, the website continues to attract more popularity with a growing user base. Know how Google+ can ideally boost your company's web presence and create a digital identity for the service or product that you offer.

Encircle Influencers & Engage With Them

Professionals and people who have carved an authoritative niche on Google+ are considered influencers. With time, they would have built a steady audience stream and when they voice their opinion, a great percentage of the users will heed to their words. Find places where influencers are and promote topics which is relevant to your product or service. Share useful content and try to encircle influencers! If found noteworthy, recruited influencers might actually share your content, thus offering you better exposure in front of new audiences.

Be Part of Google+ Communities

Social networking is all about communities. The more active you keep your company's page, the more wider your web presence will become. One of the primary advantages of using such community pages is that they will be filled with people of similar interests. All you have to do is find all relevant areas and start participating in the conversation. Before you expect business growth, be a good contributor because forum pages respect only those who contribute.

Create a Well-Branded Google+ Page

Google+ pages are relatively popular because they offer a new interface and the platform is considered to be more a professional social networking community which is ideal for expanding your business horizons. Use the right cover image, choose your words perfectly and create a page that ideally captures your company's goals to increase your web presence. This is a critical aspect of Google+ local optimization.

Test the Waters with YouTube

Both the services are provided by the search engine company Google and your activity on Google+ will be your first step towards creating a powerful web presence in the video community. YouTube is loved by one and all, thus making it the best way to promote your product or service in an impressive style. You can boost your videos indirectly from here.

Dominate Local Search

By now, if you are using the internet for a long time, you will already know the fact that Google Maps is the one stop source for billions around the globe. In May 2012, Google converted all local listings as Google+ local listings. If your company has a page and profile, your web presence can be much high in your area. Upload photos, run contests and be active to stay ahead.

Increase Your Rank in Google's Search Engine Results

By far, Google is the most widely used search engine around the globe. The updates you post on your Google+ page is most likely to appear easier in results which will pave way for a stronger web presence for your company. It's another prominent benefit to take advantage of.

With a comprehensive list of services under their control, Google+ is becoming the best platform for promoting companies than a social networking website because of the tactical advantage it offers to optimize your company's web presence.

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How Running a SEO Campaign is More Like Web Presence Management

Web Presence ManagementIn short, SEO keeps evolving. If you have been following the successes of the businesses who have put in a lot of effort in SEO, you would already be aware of the fact that there's a good amount of impact delivered by "social" factors.

In addition, search engine's algorithms are getting better at determining the social value of your website by computing various elements that point how "social influenced" it is. Keep in mind that this is a long-term transition, and Google is going to get better at it over time. So, what's the right strategy to ensure great results with integrating social ranking factors?

The Answer

The best strategy for keeping up with the "social" ranking trend is not to focus solely on social media - it would be to concentrate on managing a solid web presence. Having said that, your primary goal should always be to maximize your visibility online, rather than pushing your social media profiles without getting the expected results.

There are many elements that contribute to online presence, including wider audience reach, your presence on every important social media channel, easy accessibility and higher visibility.

Why focus on web presence management?

Building and managing your online presence might be a challenging task, but certainly has significantly more rewards in the long-term when used effectively with on-page / off-page SEO. You should regard your social media presence as the SEO best practices to building a reputable web presence.

What this means is that a well established web presence gets you better rankings, brings in more traffic and eventually lead to an enhanced online presence - adding momentum to your online marketing efforts. But, what elements are being increasingly used by Google to analyse the credibility of your site?

What's changing?

The "relevancy" factor is being redefined by giving more weightage to trust and authority. Your presence online isn't related to re-purposed unique content anymore - it's about what users actually think about your content. For focusing on managing a cohesive web presence in a more effective way, you will need to prove the search engines that you are actually "liked" by the users. Basically, this will point towards your credibility being higher than other search results, and get you a thumbs up.

Latest developments in the world of SEO

Google's search results have always been influenced by social signals by some measure. But, after the release of "Google Search Plus Your World", they have become more important than ever before. Now, individual search results will be highly influenced by your Google+ circles.

Thus, there's no search that isn't impacted by social signals, regardless of how tiny or big that impact is. It's not a surprising move by the search engine giant, considering that personalized results would be favored more and the fact that social signals are quite valuable in determining what's useful and what's not.

Final thoughts

Needless to say, by expanding your online presence, you are also expanding your reach. But, quality and credibility matters a lot! It's clear that search engine algorithms are getting better at finding which piece of content sounds more conversational, then just being contextually relevant. As a result, serious SEO initiatives will need to catch up with these changes soon, in order to take the benefit of new opportunities that are coming up.

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5 Pillars of a Web Presence Management Strategy

Web Presence Management PillarsSince the search algorithm updates in Google the old school SEO techniques have become obsolete. Today, brands can build a very successful online presence only by focusing on the power of great content creation coupled with the influence of social media. This new approach is called Web Presence Optimization. Online companies need to base today on the value of investing in comprehensive web presence management services as a complete solution to help them thrive online.

A successful web presence management strategy should be based on 5 pillars. You can promote and optimize your online brand for recognition, awareness, and better visibility only by focusing on SEO, website optimization, search engine marketing, content marketing, and social media marketing. Therefore the 5 pillars of web presence management should include: Search Marketing (Organic SEO & PPC Advertising); Social Media Marketing; Content Marketing; Reputation Management; Analytics, Performance Tracking & Reporting.

Search Marketing (SEO & PPC)

Most often the web presence management is too complex for a small business to deal with by itself. Hiring the specialized services of a SEO agency is recommended, because only they may have the skills and resources to evolve your online brand presence to the next level.

Unlike traditional forms of web marketing and SEO, web presence optimization and management require a combined synergy of all digital touch points and online marketing channels that have an impact on brand awareness and visibility. Optimizing a brand’s web presence consists, in essence, in building meaningful connection that have the ability to promote lasting exposure in search engine results and sustainable social relationships with existent and potential customers.

Think Big-Picture Web Presence Brand Building

Developing a web presence strategy encompasses much more than just PPC advertising and organic SEO, since it is an evolved approach of web marketing. This new SEO focuses on a more strategic approach to building a strong brand and touching a large online audience. A specialized agency will develop a unique web management program for your company, based on a number of various services.

Each web presence management program includes a rich blend of services that are relevant to the particularities of your business, including conversion rate optimization, search engine optimization, mobile web presence optimization, pay per click optimization, social media marketing, and content marketing and optimization.

Crafting a Uniqe Web Presence Management Program

Your unique web presence management program should focus on creating a content marketing strategy, reach out and establish valuable connection, diversify your content portfolio, produce reader centric content, grow your social following, and engage your audience. This web presence management program will be based on the premise of the target audience, not just the target keyword.

Since your website, even if you are not direct engaged in ecommerce, is a virtual showroom opened 24/7, effective website design and unique content will reflect your brand in a better light. Your audience should engage through on-brand easy to scan style and tone that compels action.

Social media integration is an important aspect of modern marketing that supports your brand. Your website should incorporate social media buttons for the most popular platforms such as Twitter, Facebook, Google Plus, YouTube, Pinterest, and LinkedIn. Your views engagement and sharing of your content will boost your search engine rankings.

As staple for most web presence management companies, analytics and tools for performance tracking and reporting will help you evaluate the effectiveness of your web presence management strategy and make the necessary corrections if needed. This final pillar is a must for proper web presence management and ensuring all efforts are invested in the right means for adequate returns.

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