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Depicting the Roles of Web Design & Website Development

It is not uncommon to see the terms web design and web development used in the same context. Although these aspects of building a website are related, they both focus on specific aspects of the website.

The roles of web designers and web developers are integrated in many ways. Both web design and development are centered on website creation, testing, and analysis. However when it comes to aspects of website usability and optimization, determining who is responsible is an overlapping issue.

Some individuals are capable of performing both web design and development executions. Yet when website programming and technical abilities are required, the niche skills of each are often more respects. Whether you're looking for a freelancer web designer or full-service agency to work with, below we depict the roles of both website designers and developers.

Facets of Web Design

The web design process emphasizes the layout, which centers on the use and placement of images, graphics, and content. This is otherwise known as the front-end look and feel off a website. Web designers utilize such tools as Adobe InDesign and Photoshop as well as scripting techniques HTML to implement coding for certain website design elements.

Additionally, web designers will often team up with usability strategists and copywriters. In some instances, a good website designer can be called upon to do usability testing for the website, include aspects of assessing website load speed and user navigation. More often than not, these are elements that are best pursued in a group setting (due to the subject nature of website creation,) so many professionals can offer input for the best outcome.

Web Development

Web Design & Website DevelopmentWeb development in centered on the core functionality of websites. To be specific, this emphasizes website programming, scripting, as well as the testing of usability and functions, such as an on-site search engine. A web development programmer can create the required functionalities and processes, and integrate them into a website’s HTML and script. This can be simple development executions, as well as more complex programming tasks, such as database development.

More times often than not, web designers and web developers work together for the optimal results. A good web design company has a team of graphic artists, web designers, copywriters, and programmers as well as all the tools and resources needed to ensure the final product is a well performing website.

Integrating Web Design and Development

When we integrate the components of web design and website development into one core process, some of the aspects that found most important include:

* Website Layout: this focuses on the image graphic placement, Peoria web design column structure, color scheme, and the overall look and feel of a website.

* Website Usability: this emphasizes on on-site organization of pages and functionality between those pages. When working on usability, web developers must ensure that all web applications work properly, the layout of the website portrays the proper organization, the website loads quickly, and the navigation directs visitors where they should go. This also address aspects to ensure the creation of a SEO friendly website for search engine optimization.

* Website Functionality: refers to the interactive features of a site, such as search engines, animation, and other user-oriented aspects of the site. Programmers use different Web programming languages meant for Web browsers or Web servers to create the necessary functions. JavaScript facilitates cool effects on browser.

* Website Content refers to the text found on the site including the privacy policy and product information. Content creation is best done by a professional copywriter.

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7 SEO-Friendly Insights for Web Designers & Developers

Nowadays, many SEO-focused web designers and developers center their practice on on writing the front-end code. That is, the visual elements and graphics that are central for user interaction and experience.

However what many web designers and developers fail to realize is that front-end web development can significantly influence SEO. This implies that the major role in SEO should be respected by the website designer. However, only a some fully understand SEO and how to ensure a crawler-friendly website.

This written article is intended to provide important insights that will help the average (and even above average) web designers to develop their SEO skills and knowledge.

1. Stray Away from Flash for Navigation

At some point, it is indeed a nice way of getting your user’s attention is through the use of flash for some drop down effects to the site’s navigation, but do NOT attempt to try it. This might results in not following the links used in the navigation since these search engines have trouble reading flash files.

2. Think of a Better and Unique Page Titles

Each title should be unique and differs to each page on your website. It is better and a MUST to use unique page titles, otherwise search engines will think that every page on your site is about the same subject.

3. Tailor the Code to be More Structured than the Design

Make sure to use SEMANTIC code when writing the front end of your site. Use descriptive tags to construct your pages, so that search engines will have the ability to read and have a better knowledge of your content. This will also help you to lessen your burden and clean up the process of styling your site.

4. Never Forget about Optimizing Images

It is important to properly describe images through the use of the ALT attribute as search engines can’t see what an image looks like. In this way, heavy traffic from image searches will be avoided.

5. Use Keywords to Describe Media

Keywords are the words that you're targeting for SEO traffic and should characterize your web content. Making them appears in vital places throughout your page, such as: URL, title tag, Meta description) is important, but what separates the truly SEO-friendly web designers are those who use keywords to label and describe media files, such as videos and images.

6. Avoid Using Generic Anchor Text in Links

Links play a very vital role for search engines. So you have to make sure to use a word that best describes the content when linking to relevant content. For an instant, if you were getting your reader a link to learn more about Filipino Women, use something like “Learn More about Filipino Women” as it conflicts to just “Learn More”.

7. Use a Consistent URL Naming Convention

The URL is an important element in writing a SEO-friendly page. Keep the URL naming convention consistent and use keywords wisely and conservatively. Avoid using throw-away words (e.g. "the" or "an") - focus your URLs around the core of your keyword targets.

Do you have additional SEO insights for web designers or developers? Let us know your optimization tips in the comments section below.

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Top 5 Ecommerce SEO Companies in Review

Top Ecommerce SEOThe right expertise, skills and knowledge are the elements most critical when it comes to ecommerce SEO as it is undoubtedly, a difficult and complex subject. This creates the need to hire the expert services of an ecommerce SEO company to make an ecommerce business successful.

Apart from the services offered, the correct approach and reasonable pricing also influence the credibility and popularity of a company for ecommerce SEO services. Here are the top five ecommerce SEO companies in review.

1. Boostability

Boostability was founded in January 2009 with an aim to create effective yet affordable SEO services for the small scale businesses.The company believes in delivering precise, pristine and perfect SEO to their clients. They follow a crisp, step-by-step route to increasing the traffic and visibility of a website, thereby increasing its rankings.

The company offers services include great search engine optimization techniques as well as local SEO and social media optimization for small businesses in order to boost their trust among potential customers. Additionally, the company also offers a free analysis.

2. Click Centric SEO

Instead of offering template based campaigns like most other similar companies, Click Centric SEO develops custom ecommerce SEO campaigns designed specifically for ecommerce websites independent of their type and size.

Apart from expertecommerce SEO services, the company provides professional assistance in content marketing, PPC advertising, email marketing, social media marketing as well as web development and web design. The best part is a free SEO audit, which is then followed by a review of the content, backlink profile, keyword usage and authority of your site.

3. WebPageFX

WebPageFX is a company based in Pennsylvania that proudly proclaims itself as the top SEO company and the 2013 tech firm of the city. In addition, it is an Inc. 500 fastest expanding company.

Although some of the services of the company are several years old, they offer a huge number of services, at the same time being honored with awards, achievements and recommendations. Its quite an afforedable SEO service, offering their cheapest SEO package at $600. WebPageFX assures top-quality services helping businesses accomplish their dream targets.

4. WebiMax

Crossing a revenue of over $10 million in 2014, WebiMax is a remarkable digital marketing company that has completed over 600 campaigns. The company adopts a unique approach and strategies specific to every campaign crafted by a team of skilled professionals.

WebiMax complete service package covers SEO, social media, paid search management, reputation management as well as web design and development. WebiMax makes a mark in all aspects critical to the visibility of a website, whether its analyzing the site's technical elements, creating on-site and off-site content or designing unique link building tactics.

5. Blue Acorn

Running SEO campaigns for large as well as small Ecommerce businesses, Blue Acorn offers a complete team of SEO masters to work with utmost dedication on every campaign.

The company provides 3 different kinds of ecommerce SEO services clubbed into three Tiers including keyword analysis, SEO audit, on-page analysis, competition analysis, analytics analysis, monitoring and tracking, strategy execution, monthly analysis and reports, ongoing SEO adjustments, online PR campaigns and content creation. The company also assists with email marketing, PPC campaigns, social media campaigns andaffiliate marketing.

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The New Rules of Web Design & Development

Today, there are new rules for building a succesful and traffic-oriented website. Since the visitors of every page on the web is the only one click away from moving forward on a site, or bouncing, user-centric design has become a useful approach for profit-oriented web design. A website offers a lasting impression of a brand. For this reason, it needs to be guided by the new rules of web design and development in order to be successful.

1. SEO friendly Web Design

When people think of SEO, they usually think of keywords. Search engines value sites with rich, keyword-relevant content and they reward the websites that have greater technical design (HTML) with better rankings.

In fact, search engines don't just scan words, but they are assessing website's backend development. It's one of the most important tools for someone who is thinking to build his own website. For example, a website that has mainly videos and infographics has also to be supported with related content on the same page, in order the searches to be able to locate the specific website. This approach to SEO-friendly web development enables search engines to know what to find when they scan various sites. Another important factor that can boost a website is the usage of headers, especially if they are utilized properly.

2. Mobile-friendly Web Design

Today more than ever before the majority of users search Goolgle on their mobile devices, so they tend to prefer websites that offer a better mobile experience. People can improve their websites by creating a mobile version of their website, that will be albe to load on tablets, smartphones, and other mobile computers.

In fact, this can be a great idea if it is accompanied by utilizing responsive design, which means to use layouts that are adaptable to any device. Whether a person tries to sell products through his website and wants to attract more clients, it's imperative to make his website mobile-friendly, which will be more readable and immediately usable. Many mobile devices today are touchscreen, so when building up a website one has to take also into consideration its size of the interactive elements.

3. Website Optimization & Web Design

Many consumers today use the social media networks in order to spot a company with the products or services they are looking for. By using a specific links and technical integrations, they can very easily see the first results that pop up on search results. This can be done with website optimization combined with design.

As a result, website optimization (or even a more progressive approach, Internet presence optimization,) can help a website boost its traffic, by using the right keywords. More specifically, the rule of thumb is the keyword phrase or word to be used in the title and then to be repeated two to three times withing the article. Keywords are very important to the modern web design and can boost the traffic of a website in no time.

4. Universally Responsive Web Design

When building a responsive web design in Peoria, IL, it is not possible to predict the experience of every user, especially when it comes to the mobile experience. There are in fact hundreds of different scenarios of how users decide to use a website. For example, they can even use their televisions. This comes down to the number of smartphones and tablets out there with their varying resolutions, sizes and types.

5. Easy Navigation Web Development

If a web desing has a solid navigation system, that supports all search preference, will most probably keep its visitors and perhaps generate new ones too. Many visitors to websites tend to like more the ones that can be used easily and they can navigate in it without any problems. In case they can't find easily what they are looking for, they will search in other websites, that will be easier for them.

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