Local Peoria website design company, OIC Group, Inc., has recently release a new website. The new website is centered on OIC Group's portfolio of local website projects and clients. The emphasis of the new website is to showcase the creativity and web design services of the company while providing prospects and new clients a sample of OIC Group's capabilities.
OIC Group is a locally-focused company that offers web design services for both large and small businesses in Peoria, IL. The web design company employs a diverse line-up of talents, and offers professional services spanning from SEO and PPC advertising to mobile marketing and applications development. With its new website, OIC Group hopes to receive new business in its primary local market of central Illinois.
The Peoria web design company offers experience designing, developing, and optimizing websites for a number of clients in various industries. The structure of its new website presents each portfolio piece by industry as well as client. This helps outline the professional web design capabilities of OIC Group in an organized manner.
Also presented on OIC Group's new website is information about the company's website services. As an advocate for search engine friendly web design and development, OIC Group provides many different services in Internet marketing and search engine optimization. OIC Group also boasts its flagship product known as Exponent CMS. Exponent is a free, open-source content management system that the developers of OIC Group have programmed specifically for SEO friendly websites. Exponent CMS is the cornerstone for many of the company's websites.
OIC Group centers its business model on a local approach. Members of the company are strong advocates for local sustainability, even at the online level where location barriers are virtually non-existent. In addition to building attractive, cutting-edge websites, OIC Group offers many other website services to better sustain ongoing success for its client roster, local SEO Peoria IL being one of them. The company offers a wide range for services for web design Peoria IL and delivers cost-efficient website packages meet all sorts of financial restraints and website needs.
You can visit OIC Group's new website by visiting www.Peoria-Web-Design.com.continue...
It is not uncommon to see the terms web design and web development used in the same context. Although these aspects of building a website are related, they both focus on specific aspects of the website.
The roles of web designers and web developers are integrated in many ways. Both web design and development are centered on website creation, testing, and analysis. However when it comes to aspects of website usability and optimization, determining who is responsible is an overlapping issue.
Some individuals are capable of performing both web design and development executions. Yet when website programming and technical abilities are required, the niche skills of each are often more respects. Whether you're looking for a freelancer web designer or full-service agency to work with, below we depict the roles of both website designers and developers.
The web design process emphasizes the layout, which centers on the use and placement of images, graphics, and content. This is otherwise known as the front-end look and feel off a website. Web designers utilize such tools as Adobe InDesign and Photoshop as well as scripting techniques HTML to implement coding for certain website design elements.
Additionally, web designers will often team up with usability strategists and copywriters. In some instances, a good website designer can be called upon to do usability testing for the website, include aspects of assessing website load speed and user navigation. More often than not, these are elements that are best pursued in a group setting (due to the subject nature of website creation,) so many professionals can offer input for the best outcome.
Web development in centered on the core functionality of websites. To be specific, this emphasizes website programming, scripting, as well as the testing of usability and functions, such as an on-site search engine. A web development programmer can create the required functionalities and processes, and integrate them into a website’s HTML and script. This can be simple development executions, as well as more complex programming tasks, such as database development.
More times often than not, web designers and web developers work together for the optimal results. A good web design company has a team of graphic artists, web designers, copywriters, and programmers as well as all the tools and resources needed to ensure the final product is a well performing website.
When we integrate the components of web design and website development into one core process, some of the aspects that found most important include:
* Website Layout: this focuses on the image graphic placement, Peoria web design column structure, color scheme, and the overall look and feel of a website.
* Website Usability: this emphasizes on on-site organization of pages and functionality between those pages. When working on usability, web developers must ensure that all web applications work properly, the layout of the website portrays the proper organization, the website loads quickly, and the navigation directs visitors where they should go. This also address aspects to ensure the creation of a SEO friendly website for search engine optimization.
The Quick Response Code, also known as the QR code, was created in 1994 by Denso Corporation. This is a two dimensional code that is much easier to read than the conventional Universal Product Code. In addition to this, QR codes can store much more information.
For the first fifteen years, these QR codes were mostly used in warehouses as well as factories. However, with the advent of smart phones and applications enabling QR code reading, advertisers saw a way of expanding their use.
Businesses can now embed URLs into these codes enabling users to simply take a picture of the tag then visit the website without having to literally type the address. More text and data has started being incorporated into the codes making them all the more useful in day to day life.
However, as much as these QR codes are being used by all and sundry, there are some problems that have cropped up with their efficiency. When used in the right manner, these QR codes can segment markets efficiently for businesses. For example, someone dealing in real estate could opt to use a variety of tags so as to establish which mediums are driving the public’s interest.
However, with the QR codes, one will be directed to a mobile web browser, which means the agent loses the most important information of all; the prospective client’s contact details.
This is unfortunate considering that any person using these QR codes has access to a connected cell phone and they are looking to engage with the product that is being sold. A simpler option of sending a mobile message will direct the potential client to text a given code to a particular number, which would be more effective.
Below are just some of the mobile issues with QR codes:
Errors made by users. For a majority of the people that have the ability of doing so, scanning these codes is still not all that easy. Smartphones should have an application installed. The chances that a user will think to install this application the minute they come across a QR code is quite minimal.
Most often, the user will choose to do so later. For those that already have smartphones that have the app installed, scanning the code takes several steps and this can be quite confusing especially if you are not accustomed to doing so. This results in user errors.
Programming errors. With most businesses trying to rake in profits from this technology, you will find that it is being integrated in the most irrelevant places. These will not reach the target audience.
In addition, if a company does not have a mobile friendly website, they may need to invest in mobile web design services. We suggest consulting the central Illinois experts in mobile web design, for they offer highly flexible and affordable mobile web design services.
Technologies that are more efficient. One of the biggest mobile competitors of QR codes, which stands the chance of replacing it is Augmented Reality Codes. Others include Near Field Communications as well as Radio Frequency Identification.
These hold much promise, as they do not require a line of sight while the QR codes should be read. Retro Voice option is another technology that is gaining a following as all one has to do is speak directly to your handset to perform a voice activated search. This mobile app development project might seriously change the ways of how QR codes function.continue...
Mobile websites are a great way to target a larger group of audiences through mobile phones. It is essential to have an accessible mobile website in addition to the regular web page. This ensures your availability to the users at all times as well as increasing your visibility throughout the Internet. When it comes to mobile websites, there are some factors that you should consider for maximum optimization:
You cannot fit all the content on your web page into a mobile site. Therefore, you need to simplify your content as much as possible to the key pieces of information that you expect your visitors to be interested in. The steps involved in entry-to-purchase should also be in the shortest and simplest manner. Using technology such as QR codes can help to direct the user to the purchase within the shortest time.
In as much as you simplify the information on your mobile website, the site layout will determine how simply this information can be accessed. Another hindering factor is that mobile pages load slower than web pages especially if they have a very complex website design. Keeping in mind that users do not have the time to keep clicking on pages deeper into the website, ensure that your layout is streamlined as much as possible. For this reason, mobile website optimization is key to ensure pages render quickly.
The same branding elements should be maintained between both sites. This is because the mobile website is one of the areas through which you promote your brand essence. It is also important to maintain a similar feel to your standard site for visitors who have visited your standard site before. This familiarity assures them that they are in the right place. Colour patterns and imagery should be consistent when doing any sort of website optimization for mobile sites.
Do not try to fit too much information on your mobile website as earlier mentioned in form of simplicity. Allowing for white space in your lay out gives the user the opportunity to enjoy a well laid out mobile page as well as the ease to click on desired buttons. Accuracy in accessing the content one is aiming for is usually a problem in many of the crammed mobile WebPages.
This is because there are some products that do not support Java. Most of such products make up a large percentage of the mobile market and installing Java or Flash players will rule out a large percentage of potential visitors to your site. These types of plug-ins may also cause the website to take longer to load, and make for a choppy, non SEO friendly web design.
Texting on the phone is a drag for many people. Some people are also not able to comfortably use the keypads on most phones. Therefore, it is better to reduce text entries by introducing drop down menus or checklists. This is one way of tackling the challenges of typing on the phone while improving the conversion optimization of your site. Most webpage users will greatly appreciate this effort.
You should ensure that your website is able to detect when a user is on a mobile device. This helps in redirecting them faster to a mobile version of your web page. Any individual who enters your website on a mobile device will be directed to the mobile optimized page for your site. Most people will abandon the website if they have to use a standard view on mobile.
Mobile websites are a popular and easy to access option for many users. You may be surprised of how many users access your website through a mobile device. Therefore, creating an easy to use platform with great features will ensure that you maintain your mobile audience as well as webpage audiences who have gone mobile. Using the above tips to optimize your mobile webpage will be a great place to start off and will surely be an integral component to your 2013 SEO strategy.continue...
Nowadays, many SEO-focused web designers and developers center their practice on on writing the front-end code. That is, the visual elements and graphics that are central for user interaction and experience.
However what many web designers and developers fail to realize is that front-end web development can significantly influence SEO. This implies that the major role in SEO should be respected by the website designer. However, only a some fully understand SEO and how to ensure a crawler-friendly website.
This written article is intended to provide important insights that will help the average (and even above average) web designers to develop their SEO skills and knowledge.
At some point, it is indeed a nice way of getting your user’s attention is through the use of flash for some drop down effects to the site’s navigation, but do NOT attempt to try it. This might results in not following the links used in the navigation since these search engines have trouble reading flash files.
Each title should be unique and differs to each page on your website. It is better and a MUST to use unique page titles, otherwise search engines will think that every page on your site is about the same subject.
Make sure to use SEMANTIC code when writing the front end of your site. Use descriptive tags to construct your pages, so that search engines will have the ability to read and have a better knowledge of your content. This will also help you to lessen your burden and clean up the process of styling your site.
It is important to properly describe images through the use of the ALT attribute as search engines can’t see what an image looks like. In this way, heavy traffic from image searches will be avoided.
Keywords are the words that you're targeting for SEO traffic and should characterize your web content. Making them appears in vital places throughout your page, such as: URL, title tag, Meta description) is important, but what separates the truly SEO-friendly web designers are those who use keywords to label and describe media files, such as videos and images.
Links play a very vital role for search engines. So you have to make sure to use a word that best describes the content when linking to relevant content. For an instant, if you were getting your reader a link to learn more about Filipino Women, use something like “Learn More about Filipino Women” as it conflicts to just “Learn More”.
The URL is an important element in writing a SEO-friendly page. Keep the URL naming convention consistent and use keywords wisely and conservatively. Avoid using throw-away words (e.g. "the" or "an") - focus your URLs around the core of your keyword targets.continue...
There's no doubt that mobile-based search is taking storm. In fact, analyst project mobile search to exceed that of traditional PC and laptop-based search in coming years.
So in addition to ensuring your website is SEO-friendly, it should also be mobile-friendly. In this post, we share three essentials to ensure your website is well-suited for mobile SEO.
A mobile web design needs to be as simply and user-friendly as possible. This often entails the use of more buttons and graphics (as opposed to text-heavy pages, which is preferred for SEO.)
This a major trade-off for SEO. It's critical to have the website as user-friendly as possible given the limited screen space. But it's still important to make the website keyword relevant (which is traditionally achieved via text-based content.)
To ensure your mobile web design is SEO-friendly and keyword relevant, you'll want to keyword optimize the images and graphics you use to make the site more efficient for users. These optimization process takes place before actually uploading media to the mobile website.
For instance, you'll want to name the image or graphic with respect to your keyword targets. In addition, open-up the image properties and keyword optimize the tags, sub-title, description, and comments. This will help you retain the SEO value of your mobile website when precious text is sacrificed.
Although mobile apps are not crawled and indexed by search engines, they can provide an exceptional user experience and can facilitate conversions.
The fact of the matter is conversion rate optimization (CRO) is equally important as SEO. In short, getting traffic to your mobile website is only half the battle. Converting traffic is the other half.
By developing a custom mobile app for your mobile website, you can leverage an interactive platform that takes SEO out of the equation. Yes, you read that correctly. Take SEO out of your CRO strategy with a mobile app. This will enable you and your marketing team to focus your SEO efforts on the mobile home page (and inside pages) without stressing about CRO.
This can be very advantageous when doing ecommerce SEO for a mobile website. Because ecommerce sites can have hundreds and thousands of product pages, it can be cumbersome to ensure each of these pages is SEO-friendly for mobile. A mobile app can be your shopping center, while the mobile site is itself is the hub to funnel traffic to app.
In addition to offering ideal ecommerce SEO solutions, custom mobile apps can beneficial for local businesses too. Take some time to brainstorm, and get creative with you marketing team. A mobile app can be costly, but the returns can be wealthy.
Integrating social media icons might not seem like an SEO-friendly tip for your mobile website, but it truly is. Social signals (e.g. +1's, likes, shares, tweets, pins, etc.) are now an important ranking factor that can add significant SEO value to your content.
For this reason, you should not only include social media icons on your website (to promote more followers,) but also include "social sharing" icons on you articles, blog posts, and/or products to make it more efficient for users to share and socially engage with your content (racking-up the social signals.)
Having a strong social media following is a powerful asset for SEO. Social media marketing and engagement should be a top priority for both your standard website and your mobile website. Integrating social media icons into your company's mobile web design is surely an essential step in the right direction.continue...
There are a number of attributes that should be kept top of mind to ensure a website's design is SEO-friendly web design.
In this article, we will share with you seven elements that shape SEO-friendly web design.
It is recommended that you have a call to action on most of the pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most experts who come up with web designs know the importance of CRO (conversion rate optimization) one of the reasons why they are integrated on the websites that they work on.
It is important to run a Google+ page especially in this SEO era. While setting-up a Google+ page for the brand, you should also think about creating one for the SEO-friendly web design. Be sure to verify the page and link the site properly in a bid to establish Google publication and Authorship.
It is important to design a website that loads fast enough which is vital for both SEO as well as usability. The person who is responsible for developing the site should address the back end in such a way that it is well optimized for fast load speed and rendering. Website optimization also helps to drive more traffic to site as people will not waste time on a site that does not load fast enough.
There are a couple of media files that can be quite robust which ends up slowing down the site. You can optimize this while creating the SEO-friendly web design to reduce their size in regards to indexing and rendering. Images as well as other media can be keyword optimized so that they attain better SEO value.
Building top notch links can help enhance SEO value as well as expand citations. This is especially beneficial for the sites that have been listed on a number of listing websites as well as directories. The links can be used by Google to determine the legitimacy of the company and it also acts a ranking factor for the local search engines. There are some links that will also link back to your site which is a huge plus towards your SEO efforts for the SEO-friendly web design.
Most SEO's consider the HTML sitemap a very important page on the website. Most people don't think that it is a really important page thus most of the time it is overlooked. This acts like the roadmap to the site as it directs the search engine spiders to spot the rich goodness that is found on the site.
Keywords should be included in the proper places as you lay out the SEO-friendly web design. Most people fail to do this one of the reasons why their efforts do not pan out the way they would want them to. The most important places include page title, URL, Meta description and respectfully on the page copy.
To learn more about SEO-friendly web design, visit this SEO-friendly blog that offers tips and insights all about search engine optimization and website design.continue...
While it's essential for a website's design to be clean and easy to navigate for users, now more than ever, a business website should also be properly optimized for SEO. The main purpose of having a website is to promote a brand, and if few people are able to find your site in search, its potential is severely limited.
An SEO-friendly website can rank much higher hire in organic search engine results, helping you dominate your niche and earn a quality influx of website visitors. Equally important is building your website with respect to CRO (conversion rate optimization.) That is, the on-site touch-points that motivate visitors to take desirable action.
Mentioned below are five of the most essential elements of planning and designing an SEO-friendly, conversion-oriented website.
The navigation of a website is critical to ensure a quality user experience. Visitors should be able to make their way around your website with ease. And although this isn't a direct attribute that contributes to SEO and visiting traffic, this consideration will help you make the most of the traffic you do earn by optimizing your site for greater conversion potential. In short, the user interface and experience you offer can make or break the success of your business website.
It's critical to include clear calls-to-action (CTA's) on the primary pages of your website. Integrating obvious points of contacts on your website (whether in the form of a button, short form, or text-based link,) you can prompt visitors to take desirable action while they browse your website. Like the latter element of having a clean navigation, your CTA's should also respect your overall conversion funnel.
Search engine bots do not crawl and index Flash media. If Flash is absolutely necessary, try integrating a textual description for the Flash media file as an SEO-friendly alternative. Additionally, the content inside basic Frames is also not able to be crawled and indexed by search engine bots; however if your website does make use of Frames, apply the ?NOFRAME? tag to enable some of your keyword rich content to be indexed by bots.
For both CRO (site speed and load time) and SEO (efficient crawling and indexing,) it's important to develop your website with a seamless HTML coding structure. The web developer (and in many cases, the web designer) should address the website's back-end to ensure the site is properly optimized for fast load speeds and rendering. Website visitors have high expectations. A slow choppy website is huge pitfall for CRO (and call also hinder SEO, too.)
Robust media files, such as hi-res images, infographics, videos, and audio files, can severely slow the load speed of your website. Such media files can be actually optimized by reducing their file size. Additionally, these files can be keyword optimized by including your target phrases in the image properties, prior to uploading them to your business website.
The considerations outlined above are essential to ensure that your website is both SEO and CRO friendly. In today's digital age, this is essential to realize long-term success.continue...
The advent of mobile search has made serious changes on how all types of organizations execute their SEO strategy on the web. With people nowadays capable of accessing the Internet via their mobile devices, today's SEO firms and search marketing specialists are now creating strategies and tactics aimed at mobile search users.
But are there any difference between conventional, desktop SEO and mobile SEO? Some say there is none. However, quite a few organic SEO experts are commenting on significant disparities between the two. This implies that some SEO strategies might vary depending on a mobile or desktop search market.
Desktop internet users can browse, scan, and scroll down and up, read and skim page on a whim. The same cannot be said about mobile internet users. Most desktop SEO strategies rely heavily on keyword-enriched content. Keyword research, link building, and relevant content are among the elements that serve as foundation of any desktop SEO approach.
Mobile users rarely read through a lengthy article on their phones. What matters to the average mobile users is how efficiently the content is delivered and how absorb-able the content is. As a result, SEO experts need to be mindful of the various forms of content that can be optimized and utilized for both destop and mobile users.
Such content and media can from more engaging and visually attractive images and graphics, as well as short videos. The possibilities with rich content extend far beyond on-site usability. Image and video SEO is a practice itself that can greatly improve the overall SEO value of a page, as well as the grander goal for inbound marketing.
In short, mobile SEO is a different ballgame from traditional SEO. One of the best ways to start defining a mobile-specific SEO strategy is by developing a responsive mobile-friendly web design. Speed, ease of navigation, and simplicity are considered to be the top attributes of a mobile web design interface, with the emphasis on speed.
Slow loading time has been the bane and pitfall of many mobile internet pages, which often impedes user experience. Loading time is significantly improved by minimizing the file size of page content.
Dynamic serving is one way of providing access to relevant content for mobile internet users. While the URL structure remains the same between desktop and mobile internet, the content displayed on a mobile interface is totally different from those that appear in a desktop internet page. This tactic is a great way to retain the SEO effort put forth via content creation and link building, but offering an exceptional mobile-friendly experience that generates leads.
Mobile URLs that offer a specific mobile web design is a great way to provide a great experience as well as helping mobile SEO specialists to achieve their goals. Vanessa Fox, creator of Google Webmaster Central, wrote in column that “Google sees different URLs as different pages; you can do several things to ensure that Google understands the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.”
Several essential tactics from conventional SEO still apply to mobile SEO according to Bryson Meunier, a content specialist. Keyword research and analysis still works for mobile SEO. But Meunier points out that this analysis should be aimed at a mobile platform and not a desktop.continue...
Mobile website optimization is the process of ensuring that visitors access your website from their mobile devices. Google announced that mobile-friendliness will be used a factor for ranking in the near future. Therefore, after April 21st, your site should be mobile friendly otherwise it will not reach its fullest ranking potential.
In this age of internet of technology where up to 50% of your traffic come from mobile devices, the fact that your site ranking can benefit from mobile optimization in encouraging and also challenging. You don’t want your visitors to avoid your website because it lacks user-friendliness.
For an SEO-friendly, well-optimized website, there are additional things that you should consider when creating mobile-friendly sites. Below we outline a number of elements to keep top of mind when embracing mobile website optimization.
Page speed is very important for mobile users when compared to desktop users. Apart from optimizing images you should reduce redirects, leverage browser caching, and minify code. Enhancing page speed and minimize load speed can significantly improve the level of optimization and SEO potential of your website.
In the past some mobile devices could not support these features, so website developers of mobile sites blocked at least one of them. However, this is no longer applicable because Google uses these criteria to check if you have responsive site.
Mobile devices have simplified and revolutionized the way websites are designed. Here are some tips for mobile site design:
It is important to note mobile devices offer less screen space to the users. To show off expertise in SERPS, be accurate as possible when creating URLs, titles, and meta descriptions.
For business with a local element, the mobile content should be optimized for local search. SEO for local search include standardizing your address, name, and phone number as well as including your state or city name in your site’s metadata.
Here are some design recommendations for mobile website optimization:
Segment your terms in mobile and desktop version, and start desktop vs mobile ranking in order determine their fluctuations. Monitor your competitive mobile rankings to check for any positive or negative changes. This will help you develop sound mobile website optimization strategies to outsmart your competitors.
In conclusion, adopting a good mobile website optimization strategy is the only way to rank higher on Google. Websites which have high Google rankings are visible on first pages on search engine results pages, hence more traffic and business.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
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