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Video SEO: How to Optimize Videos the Right Way

Business serious about search marketing will expound on every aspects of SEO services and strategy to ensure that they get the most out of it. It is then obvious that SEO companies offer these services to clients. The site needs to be ranked as the top most to get more visitors giving it a competitive edge.

Video SEO

It is not a surprise to find out one of the most important tools of implementing an optimize site is being ignored by even renowned SEO companies. This is none other than using Videos as a marketing tool that can improve a site visibility.

The Value and Importance of Video SEO

Proven research has clearly established that if an internet user is looking for content in the internet, he/she may find an article or video of the same subject. The reality is that 17% of internet visitors will just peruse the article for 4 seconds while if it was a video, a whooping 2.7 minutes will be allocated to watching it. How does that imply? Video is more captivating than a written document.

A researcher at Forrester Research known as Dr. JamesMcQuivey took the comparison of a picture being worth a thousand words and a minute video to consist of 1.8 million words. Take a look at his findings and the one above. They have some truths in it

As the SEO ideology keeps advancing; there has been an evident of various multimedia results being put across by search engines. This has been referred to as blended search results? and is whereby Giant search engine, Google displays several types of results after processing a search query. It is no longer only the ordinary sentences results but news, images and videos too are included.

Other than just videos helping to increase a site visibility through increasing the ranking, it also the perfect tool to showcase the brand you have to offer. The video is able to give a quick glimpse of your business to a viewer.

How Then Do You Improve Your Video Ranking on Search Engine?

Elements of Video Optimization

Many businesses that do own a site only expect that the site itself needs to be optimized. The video as a marketing tool also needs to get the top most clicks in search engine results

Just like Google, other famous search engines browse common videos websites such as DailyMotion, Vimeo and YouTube for contents that are in video format. The elements that needs to be highlighted (i.e. keyword optimized) are:

  • The real file name of the video
  • The video title on YouTubr or Vimeo
  • The vdieo description
  • The video transcription
  • Any tags associated with the video

Just like the sitemap of contents and links a site, the videos too needs a sitemap. As the search engines spider crawls, it tries to locate the videos by the help of the sitemap. It can easily locate videos that have a sitemap than the others that don"t. This sitemap helps Google by telling it about the meta data that you had already keyword optimized. The advantage of Google is that it has a tool for sitemap generation .You can use it to generate video sitemap and deliver them to webmaster tools. Don"t forget that YouTube and Vimeo do have the same tool also.

You now know why Video SEO is a must have tool when it comes to a solid website optimization and marketing strategy. It is not too late if you don"t one as you can do it too. Explore this massive potential.

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Attract New B2B Leads with a Content Marketing Strategy

When it comes to establishing and maintaining a strong web presence for your business, a great avenue is to create a content marketing strategy. Not just any run-of-the-mill scheme that entails poor content creation and ineffective distribution mechanisms. If you are looking to attract not just Internet users but also deep-pocket businesses, marketing your info-rich content to the right audiences can have a momentous impact on generating B2B leads.

While most content marketing strategies are based on a business to consumer (B2C) approach, a content marketing strategy anchored on B2B is different. Whereas materials and information shared on a business to consumer marketing ploy are rather "general," B2B-focused content marketing is more specific to the delivery of information that's tailored to enhance and maintain sales cycles and generate business leads.

With that said, the rules of content marketing that is focused on business to business design is almost similar to the approaches used for business to consumer marketing. Here are some of the effective tips you could use to make your B2B content marketing very effective in getting the business leads you need and the connection you require to become an authority in your business niche.

Focus Your Content Marketing Strategy on User Value

The first thing that you need to know when creating content is that search engines as well as internet users regard content value as an utmost consideration. The whole web is flooded by worthless articles and poorly written blog posts that are basically trash. When you produce content material, you make sure that people will find it informative, entertaining, or in some way share-worthy. Otherwise, using articles of little to no value will not only lead your marketing campaign to shambles but also ruin your site’s reputation.

Think of you consumers first before search engine crawlers. Although content marketing empowers search marketing, when you write with your audience in mind, there is a tendency that you produce content that people can easily relate to and understand. A readable article is a whole lot better than 10 write ups of trash. While search engine crawlers help index a site and determine its ranking in the search engine results pages, when you write for people instead of bots and crawlers, it is like you personally reaching out to them and telling them that you have the solution to any issue that are experiencing or will experience.

Broaden Your Web Presence with Rich Media

Content marketing these days no longer operate within the boundaries of words, articles, and blogs. The advent of social networking sites has created a huge impact on how sites are optimized to get the highest rankings in search engine results pages. Facebook, YouTube, and Instagram offers various platforms with which content marketers can use to launch their content.

The content marketing benefits are empowered by social media. The beauty of social media and networking sites is that they are not limited to words. Many products are now presented via educational and informative videos, excellent snapshots, and audio recordings.

Content marketing is still a huge tool in getting your online presence the visibility it needs to get some leverage. Do it right and you will find significant improvement in your site’s performance as well as a boost in your sales.

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5 Content Marketing Ideas to Support Your SEO Strategy

Content marketingSEO has drastically changed after the last update of the Google's search algorithm. And nowadays, it is not enough to build a few links and expect good ranking results.

Today, a good SEO strategy is based more than ever on good quality content that comes with useful information and solves peoples’ problems. Great blog posts, articles, videos, and PDF's can generate quality social signals, inbound links, and traffic.

These days, content marketing is the most effective and the cheapest way to implement a SEO strategy. Writing quality content or creating quality infographics, videos, and podcasts can naturally generate links at a faster pace than manually building them and your content will also get naturally shared on Google+, Facebook, Twitter, and Pinterest.

So to help get you inspired and motivated, here are five content marketing ideas to support your SEO strategy.

1. Educational Content

Educational content, either videos or in-depth articles that offer meaning and insight to targeted audiences can support your SEO strategy and even play off of current memes and generate viral content. You need to provide for your readers some content that is genuinely useful. Your readers would enjoy beginner’s guides or articles that tell them how to do things. You can keep your educational content as simple or as comprehensive as you need.

When posted on social media networks, these links can attract even more visitors and help your website get noticed by the search engines. That will likely improve your site’s ranking on the search results.

2. Time-Sensitive Content

Time sensitive content that covers news and current events may also help increase your website traffic. Time sensitive content should be posted close to that event in order to maintain its temporal relevance. Search engines will place more relevance to an article or blog post if you post it soon after a current event happens. Time sensitive content can be incorporated on a blog with frequently updated posts.

3. Infographics (or Visual Engaging Content)

Infographics and visual engaging content can attract more visitors than text based articles and blog posts. A good infographic should be simple and easy to understand. It should also be visual appealing and interactive. Making a good infographic is a real art that you can learn and master.

Done right, an infographic can present a large amount of information in a visually appealing format. Infographics should be fun and entertaining too. An infographic may contain different types of visual aids such as informational videos, flow charts, graphs, or interactive maps.

4. Videos

Studies have shown that videos are the most engaging way to connect with your audience because they are much more memorable and easier to digest than text. The best type of videos used to support your SEO strategy are explainer videos that can be screen recorded or animated. Think about what your website visitors and potential customers need. Create some explainer videos that provide useful information on how to solve the problems they face. You can also showcase the best features of your products in an explainer video. This tactic is especially effective when doing SEO for ecommerce websites.

5. Hybrid content

Hybrid content covers more approaches in the same article. For example, you can create a list of 20 things that are used in every medicine cabinet and organize your list in order of importance. You can get very creative with hybrid content, but the overall concept is to entice your target audience with quick and punchy bits of value. The objective, which can also help with SEO, is motivated engaged readers to share it without hesitation.

If you're interested in learning more content marketing strategies to help fuel your SEO efforts, then visit Click Centric SEO, an enterprise level web marketing firm that specializes in the craft of content-driven SEO.

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The Ideal Length of Your Online Marketing Content

Content marketingIf you’re going to create influence with content marketing, then it goes without saying that you must get the length of the content right. The biggest question then becomes, what is the ideal length of online-based marketing content?

While most online marketers may want to wish this question away, the truth of the matter it’s a very crucial question. The ideal content length is determined by a number of factors including industry standards and the level of engagement with the readers. While there are no rules cast in stone as far as the length of your content is concerned, there are universal guiding principles outlined below as per content type.

Blog Posts and Articles

The ideal length of a blog post varies from one author to the other. For instance some authors are comfortable writing short blog posts while others can write posts containing more than one thousand words.

According to statistics, the ideal length of a blog post should take the reader about seven minutes to skim through. This in essence means that it should be 1,400 to 1,750 words long bearing in mind that a typical person reads 200 to 250 words per minute. Anything that takes more than 7 minutes to read might not prove to be very popular.

Blog posts and articles should be broken in to short paragraphs to enhance readability. Use headings, subheading and bullet points. Have line breaks and let the length of each paragraph be three to four lines long. Also, if you're doing guest blogging, then be mindful of your blog host and the nature of the content presently on the their site.

Social Media

There’s a set upper limit on the number of characters you can use in most social media sites but no lower limit. Here’s a look at how long your content should be on various social platforms.

Twitter

If you want your tweet to be re-tweeted a number of times, then it should have 72 to 100 characters. Keep in mind that you need to engage with the audience and desist from using all the 140 characters allotted for tweeting. One hundred or less characters are bound to attract up to 117% engagement rate.

Facebook & Google+

Images are very powerful when it comes to creating engagement on Facebook and Google+, which are both very similar in nature. As a matter of fact images attract up to 120% engagement rate. How about text posts? What is the ideal length to encourage engagement?

According to some quarters, long posts put up a poor engagement standpoint. The perfect length for a Google+ or Facebook post should range from 100 to 119 characters.

Streaming Media

Short videos and podcasts will attract more viewers. Videos which are 30 seconds long usually have an amazing 85% completion rate. The ideal length of a YouTube video should be between 3 to 4 minutes so you must ensure you pass the intended message to your audience as fast as possible.

Title Tags and Meta Description

Title tags need to be eye catching while optimizing the keyword at the same time. A title tag shouldn’t be too long; it should be 50 to 565 characters and in case it’s longer than that, Google will abbreviate it.

In the same breath, Meta descriptions should be short too. They should contain precise words to summarize content, thus their ideal length should be between 150 and 160 characters. For more best practices regarding content length for title tags and meta descriptions, check out this blog post.

How long or short your content should be depends on a number of factors. The guidelines outlined above are just that; guidelines. They are meant to help you make the most out of your content and Internet marketing efforts; therefore it doesn’t necessarily mean that’s all there is to content-length.

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