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7 Mindful Tips for Optimizing a Mobile Website

Mobile websites are a great way to target a larger group of audiences through mobile phones. It is essential to have an accessible mobile website in addition to the regular web page. This ensures your availability to the users at all times as well as increasing your visibility throughout the Internet. When it comes to mobile websites, there are some factors that you should consider for maximum optimization:

1. Make the mobile website as simple as possible

You cannot fit all the content on your web page into a mobile site. Therefore, you need to simplify your content as much as possible to the key pieces of information that you expect your visitors to be interested in. The steps involved in entry-to-purchase should also be in the shortest and simplest manner. Using technology such as QR codes can help to direct the user to the purchase within the shortest time.

2. Have a good site lay out

In as much as you simplify the information on your mobile website, the site layout will determine how simply this information can be accessed. Another hindering factor is that mobile pages load slower than web pages especially if they have a very complex website design. Keeping in mind that users do not have the time to keep clicking on pages deeper into the website, ensure that your layout is streamlined as much as possible. For this reason, mobile website optimization is key to ensure pages render quickly.

3. Cohesion between the standard site and the mobile site

The same branding elements should be maintained between both sites. This is because the mobile website is one of the areas through which you promote your brand essence. It is also important to maintain a similar feel to your standard site for visitors who have visited your standard site before. This familiarity assures them that they are in the right place. Colour patterns and imagery should be consistent when doing any sort of website optimization for mobile sites.

4. Don't be afraid of white space

Do not try to fit too much information on your mobile website as earlier mentioned in form of simplicity. Allowing for white space in your lay out gives the user the opportunity to enjoy a well laid out mobile page as well as the ease to click on desired buttons. Accuracy in accessing the content one is aiming for is usually a problem in many of the crammed mobile WebPages.

5. Flash players and Java should be avoided on mobile pages

This is because there are some products that do not support Java. Most of such products make up a large percentage of the mobile market and installing Java or Flash players will rule out a large percentage of potential visitors to your site. These types of plug-ins may also cause the website to take longer to load, and make for a choppy, non SEO friendly web design.

6. Minimize text entry requirements

Texting on the phone is a drag for many people. Some people are also not able to comfortably use the keypads on most phones. Therefore, it is better to reduce text entries by introducing drop down menus or checklists. This is one way of tackling the challenges of typing on the phone while improving the conversion optimization of your site. Most webpage users will greatly appreciate this effort.

7. Mobile redirects

You should ensure that your website is able to detect when a user is on a mobile device. This helps in redirecting them faster to a mobile version of your web page. Any individual who enters your website on a mobile device will be directed to the mobile optimized page for your site. Most people will abandon the website if they have to use a standard view on mobile.

Mobile websites are a popular and easy to access option for many users. You may be surprised of how many users access your website through a mobile device. Therefore, creating an easy to use platform with great features will ensure that you maintain your mobile audience as well as webpage audiences who have gone mobile. Using the above tips to optimize your mobile webpage will be a great place to start off and will surely be an integral component to your 2013 SEO strategy.

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Desktop vs. Mobile SEO: Shifts and Trends in the SEO Landscape

The advent of mobile search has made serious changes on how all types of organizations execute their SEO strategy on the web. With people nowadays capable of accessing the Internet via their mobile devices, today's SEO firms and search marketing specialists are now creating strategies and tactics aimed at mobile search users.

But are there any difference between conventional, desktop SEO and mobile SEO? Some say there is none. However, quite a few organic SEO experts are commenting on significant disparities between the two. This implies that some SEO strategies might vary depending on a mobile or desktop search market.

Desktop vs. Mobile Usability & SEO Considerations

Desktop internet users can browse, scan, and scroll down and up, read and skim page on a whim. The same cannot be said about mobile internet users. Most desktop SEO strategies rely heavily on keyword-enriched content. Keyword research, link building, and relevant content are among the elements that serve as foundation of any desktop SEO approach.

Mobile users rarely read through a lengthy article on their phones. What matters to the average mobile users is how efficiently the content is delivered and how absorb-able the content is. As a result, SEO experts need to be mindful of the various forms of content that can be optimized and utilized for both destop and mobile users.

Such content and media can from more engaging and visually attractive images and graphics, as well as short videos. The possibilities with rich content extend far beyond on-site usability. Image and video SEO is a practice itself that can greatly improve the overall SEO value of a page, as well as the grander goal for inbound marketing.

SEO Practices Now Shifting To Mobile

In short, mobile SEO is a different ballgame from traditional SEO. One of the best ways to start defining a mobile-specific SEO strategy is by developing a responsive mobile-friendly web design. Speed, ease of navigation, and simplicity are considered to be the top attributes of a mobile web design interface, with the emphasis on speed.

Slow loading time has been the bane and pitfall of many mobile internet pages, which often impedes user experience. Loading time is significantly improved by minimizing the file size of page content.

Dynamic serving is one way of providing access to relevant content for mobile internet users. While the URL structure remains the same between desktop and mobile internet, the content displayed on a mobile interface is totally different from those that appear in a desktop internet page. This tactic is a great way to retain the SEO effort put forth via content creation and link building, but offering an exceptional mobile-friendly experience that generates leads.

Mobile URLs that offer a specific mobile web design is a great way to provide a great experience as well as helping mobile SEO specialists to achieve their goals. Vanessa Fox, creator of Google Webmaster Central, wrote in column that “Google sees different URLs as different pages; you can do several things to ensure that Google understands the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.”

Several essential tactics from conventional SEO still apply to mobile SEO according to Bryson Meunier, a content specialist. Keyword research and analysis still works for mobile SEO. But Meunier points out that this analysis should be aimed at a mobile platform and not a desktop.

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Google News: Mobile-Friendly Sites to Rank Better in Mobile Search

Mobile Friendly WebsiteThe time for mobile-friendly sites to get better ranking in Google's mobile search results is soon to come, at least according to Google's newest search algorithm changes. The leading search engine will soon introduce algorithm changes that will include usability factors and app indexing to give mobile-friendly sites higher rankings in mobile search results.

In essence, this means that after Google introduces the search engine feature in April 21, 2015, making your site mobile-friendly friendly will be more important than ever before.

The new mobile ranking algorithm will be an improvement on the mobile ranking demotion algorithm Google launched in 2013. In addition to other capabilities, the new algorithm will determine whether your site is mobile-friendly, and determine whether it should rank better on the basis of this important determination. The changes will affect all languages in the world, but most of all, they will cause substantial changes in the way mobile search results are displayed.

Among the benefits Google hopes users will get from this improvement in search technology is the fact that you will have a much easier time getting relevant and high quality results that are also optimized for your mobile device.

Why, then, does Google have to wait until April to introduce this revolutionary technology? After all, Google is known for introducing drastic algorithm changes overnight. Apparently, the few months prior to the launch of the mobile-friendly search engine algorithm update should give site owners time to their sites mobile-friendly. As a matter of fact, you can use Google's mobile friendly testing tool and mobile usability reports to see how well your site is likely to fair once the new algorithm goes live.

Additionally, apps already indexed through Google's App Indexing feature will do better in mobile search results. However, this will initially only work for Android apps, since it will only work for signed-in users who have the app already installed on their mobile devices.

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SEO Site Audit Template: The Ultimate Framework

SEO Site AuditThe basic fundamentals of Search engine optimization (SEO) are constantly changing. If you are a site owner, only an experienced and savvy SEO professional can accurately assess your website. You can use free tools to conduct your own SEO site audit, but tools and data can only provide so much. 

If you opt for the services of SEO companies, reliable providers should have a basic framework on how they will organize SEO site audits and deliverables to prospective clients. So below, we outline five key concepts that digital marketing companies and blooming SEO companies alike should cover in providing comprehensive SEO site audits.

1. Technical Analysis

If the popular search engines can't crawl and index a given website, they can't list it. A comprehensive SEO audit should therefore verify primary codes that support any site. A professional SEO company should:

Analyze How Duplicate Content Is Identified

Almost every website online has some duplicate content. Some have some content syndicated from other sites. The audit should advise on the use of canonical tags to save such sites from penalties.

Validate Sitemap

This is important because XML sitemaps give the search engines the relevant information, as well as page rank. This also includes public pages to be crawled and when last the pages were updated.

Assess Site Speed

How fast or slow a site loads is important. Slow websites will send visitors away while those that load faster can give any site a ranking bonus.

Perform A Backlink Analysis

This is a key aspect in SEO site audit because links leading to any website can also influence its ranking. If links to a site come from poor quality websites or unrelated sites, it damages the site's SEO.

2. Usability Audit

This part of a professional SEO site audit checks whether visitors find the website easy to use.

Ease Of Navigation

Every website is different and so is navigation structure. Whether the site's menu is fancy or uncomplicated, the audit should consider whether visitors can find what they are looking for.

Proper Internal Linking

Links to other pages on the site are great for reducing bounce rates and keeping users engaged. SEO professionals should ensure that pages are not saturated with internal links and such links should also not be blatantly optimized.

Content Grouping Analysis

This is an organizational system that allows URLs for related pages to be grouped. It is a logical approach that SEO companies should use to structure websites well especially retail ones. This will help users to narrow down from a general category like "Shoes" to a specific category like "Men's Slippers."

Schema Markup

This will enable HTML tags to effectively inform search engines about specific details. Schema markup will help search engines index any site more accurately. It also helps create rich snippets to help visitors find what they are looking for.

3. On-Page Audit

A comprehensive SEO site audit should analyze the content on all pages and provide valuable SEO guidance. Key on-page SEO aspects include:

Title Tags

Title tags are often helpful especially if they are concise, unique, and descriptive.

Meta Descriptions

For many users, this often decides whether they should click some links or pass them up. Since page titles and URLs can be misleading, a good Meta description shows the user precisely what to expect on the page.

Headers & Subheaders

Header and sub-header tags contain text which should be optimized and not just for the reader. Headers with keywords will become categories that search engines can easily recognize.

4. Page Layout & Design Review

How a page is laid out is also key factor SEO professionals should consider. Do the pages help search engines recognize onsite content? The audit should evaluate overall design, including calls to action and ease of use. Ideally, pages should flow naturally.

5. Content Analysis

Whether content is customer or industry focused or brand specific, a comprehensive SEO site audit should analyze content for value and consistency.

A professional SEO site audit should consider aspects like keywords, Meta data, back linking (incoming and onsite links), navigation, content and user experience. The purpose of a good site audit should be to identify key areas on a website to immediately improve its organic search engine visibility. A Traverse City SEO company that addresses these essentials adds a great value to any site owner.

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