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Tips to Optimize the UI of Your Website

User Interface UIHaving a well-designed and intuitively-organized website is one of the best ways to optimize the user interface (UI) for enhanced interaction. UI centers on the design elements and overall internal navigation and structure of a website. This foundation sets the course for how well a site converts visitors into leads and customers.

There are a few key ways to optimize the UI of your website. Whether you're designing a new website or optimizing an existing site, these tips can help you improve user experience and level of engagement.

Start with an organized, but unique appearance. Before visitors to any website read the text, they notice the design and layout of the site. People tend to make first impressions based on this initial look and will judge a company's brand by the overall appearance of the site. A site that has a professional outlook helps to establish credibility as well as encourage buyers. This does not mean that sites have to be boring or empty. A professional looking site can use bright graphics and "think outside the box." However, it should be built after considering the target audience, their age range, preferences, and other relevant information.

Remember that simpler is better. One of the biggest problems that web designers have today is convincing their clients to always simplify. Browsing through the multiple pages of any website should be easy and obvious.

Simple links that help users understand where each link takes them and how to return to homepage are key parts of creating a solid UI that makes sense. When in doubt, find the least technical savvy person in the office and have that person test the site.

Be open to suggestions. Having a way for site visitors to leave comments, questions, and general feedback is a great way to both improve the site and also keep people interested. Many times a person will leave a comment that will spark a long conversation. Social share buttons are a key to drawing people into the conversations, so ensure that these buttons are easy to see. If conversations are slow in starting, use poll questions or discussion boards to keep people coming back to the site.

Always bring it back to the product. Products which are introduced in new or revolutionary ways tend to draw in more visitors and buyers. Stand behind the product by ensuring that there is a money-back guarantee or a similar promise of quality. Make sure to compare this product to similar ones on the market and give clear and concise points about why this product is better than the others.

Many companies offer a trial version or a free sample. While many people are not willing to take a large step by purchasing a product, almost everyone interested in the product will want to try a free sample. By offering this to site visitors, it encourages increased sales as well as brand credibility.

Remember when building a site, that optimization of the user interface doesn't happen overnight. This process is often one of trial and error and effective methods can depend on the type of business or product. However, no matter the nature of the business, these tips can all be used effectively. Some of the most effective and popular sites today use these key ingredients when building a site, and any business today can benefit from this advice.

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