Increase Your Rank


Tips to Optimize the UI of Your Website

User Interface UIHaving a well-designed and intuitively-organized website is one of the best ways to optimize the user interface (UI) for enhanced interaction. UI centers on the design elements and overall internal navigation and structure of a website. This foundation sets the course for how well a site converts visitors into leads and customers.

There are a few key ways to optimize the UI of your website. Whether you're designing a new website or optimizing an existing site, these tips can help you improve user experience and level of engagement.

Start with an organized, but unique appearance. Before visitors to any website read the text, they notice the design and layout of the site. People tend to make first impressions based on this initial look and will judge a company's brand by the overall appearance of the site. A site that has a professional outlook helps to establish credibility as well as encourage buyers. This does not mean that sites have to be boring or empty. A professional looking site can use bright graphics and "think outside the box." However, it should be built after considering the target audience, their age range, preferences, and other relevant information.

Remember that simpler is better. One of the biggest problems that web designers have today is convincing their clients to always simplify. Browsing through the multiple pages of any website should be easy and obvious.

Simple links that help users understand where each link takes them and how to return to homepage are key parts of creating a solid UI that makes sense. When in doubt, find the least technical savvy person in the office and have that person test the site.

Be open to suggestions. Having a way for site visitors to leave comments, questions, and general feedback is a great way to both improve the site and also keep people interested. Many times a person will leave a comment that will spark a long conversation. Social share buttons are a key to drawing people into the conversations, so ensure that these buttons are easy to see. If conversations are slow in starting, use poll questions or discussion boards to keep people coming back to the site.

Always bring it back to the product. Products which are introduced in new or revolutionary ways tend to draw in more visitors and buyers. Stand behind the product by ensuring that there is a money-back guarantee or a similar promise of quality. Make sure to compare this product to similar ones on the market and give clear and concise points about why this product is better than the others.

Many companies offer a trial version or a free sample. While many people are not willing to take a large step by purchasing a product, almost everyone interested in the product will want to try a free sample. By offering this to site visitors, it encourages increased sales as well as brand credibility.

Remember when building a site, that optimization of the user interface doesn't happen overnight. This process is often one of trial and error and effective methods can depend on the type of business or product. However, no matter the nature of the business, these tips can all be used effectively. Some of the most effective and popular sites today use these key ingredients when building a site, and any business today can benefit from this advice.


Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.


A variety of software, tools, blog articles, learning resources, and services for SEO.

An online learning platform that features training courses in Google Ads, SEO, and more.

Yisoo's Google Ads Training Online Course

This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Best Books to Grow Your Business in 2019

Explore 100 must-read branding books for building your business in 2019.

Marketing / SEO
webbhotell Top Blogs