Increase Your Rank

   

Twitter Brand Pages for Business

Following the trend of its social media counter-parts Facebook and Google+, Twitter has recently announced the launch of branded, business-specific pages on its site.

The new Twitter business pages are an effort to provide a more concrete and tangible fan-base in which brands can have more interaction with their consumers.

What's New About Twitter Pages for Brands?

The new Twitter pages for brands offer a rich and sophisticated user experience. The new pages offer more interaction for users and have become much more presentable from a marketing point of view. In essence, the new Twitter brand pages have become an ideal platform to lure customers.

We have found a number of benefits of the new Twitter pages. Some these include:

  • Large, Customizable header images - probably the first thing you would notice about the new Twitter brand pages. This enables brands to a logo or image, as well as a tagline or any other visuals that format to the new 835 x 90 header space.
  • You can move a Tweet to the very top of your profile page’s timeline to emphasize your most engaging and vital content.
  • Also nice for business are the rich media (photos and videos) links embedded in Tweets. Instead of sending a visitor away upon clicking the tweeted link, a sub-window will expand to show that media within your page.

  • The look and feel of the new Twitter brand pages has been optimized for mobile with a consistent across many popular smartphone platforms.
  • Twitter brand pages are available to the global public and do not require visitors to log-in to a Twitter account to see your company's page.

Marketing Advantages of Twitter

From a marketing standpoint, this is a great leap by Twitter. Earlier, brands preferred Facebook over Twitter, as it allowed more customization and interaction. The move by Twitter now integrates such features into the new Twitter brand pages.

Brand pages for several large companies like American Express, Chevrolet, Coca-Cola, Dell, Disney, Intel, and Nike have all been customized and offer a more unique, customized feel. These new branded pages provide an elegant platform for consumer interaction and promotional presentation. In short, Twitters new pages hint at the future of advertising and marketing from more social platforms.

continue...

The Booming Growth of Google+

In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.

Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?

The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.

This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.

More Promotional Push From Google

But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.

In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.

With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.

But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.

It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.

continue...

Elements of Righteous Business Blogging

Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.

Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.

Advantages of Blogging

Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:

Increase Inbound Traffic

Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.

To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.

Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.

Promote Brands

Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.

A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.

Creating a Fan Following

Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.

This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.

continue...

5 Tips to Optimize Your Twitter Page

Marketing on the web is vital for almost any type of business. Internet marketing and search engine optimization are very dynamic and there are new strategies being introduced all the time. It is important for you to keep up to date with the latest strategies and tactics being used for better exposure on the web.

Some of the most recent strategies involve the use of social media websites for web marketing. Although many business owners are ready to brush social media websites aside, they must recognize the fact that most time spent by internet users online is spent on social media websites. It is therefore important to take advantage of these easy, and free opportunities to gain additional visibility.

One easy place to start with is Twitter. And although the SEO link value in Twitter may not mean much, the inbound marketing potential is huge. That is, the potential to reel in new customers, as well as promote more loyalty in existing customers, by attracting them to you site via effective Tweeting.

It is not enough to open a Twitter account and hope for the best. You must optimize your Twitter page to ensure that you get the results you are hoping for. The following five tips will help you get the best results on Twitter.

Optimize Your Twitter Page

1. To establish credibility and authority in the search engines via Twitter, you'll need to build your reach. This means attracting quality Twitter followers. Google and Bing evaluate the author (and his or her following) to establish search engine rankings on some Twitter pages. You will therefore have better chance at a higher Google ranking if you get a quality following.

2. You can appeal to influencers by posting remarkable updates. Ensure that your content is valuable enough to earn retweets. Search engines such as Google will also consider the value of other influencers and relate it to your link, this works to boost your search engine marketing relevancy.

3. When you create your Twitter page, you will be allowed to create a short bio about yourself or your company. Use this space to optimize your Twitter page with keyword relevancy. Be sure not to overstuff the content with keyword phrases or keywords. Just using one keyword is enough. It is therefore important that you choose the keyword that is most relevant to your company.

4. Take your time when preparing your bio and ensure that it is attractive and signifies your brand. Use only relevant information that targets the interests of your audience. This bio has the potential to appear on search results pages, so brand it according to your logo and design elements.

5. Remember that the length of your tweets ought to be short (between 20 – 30 characters long) in order for them to be retweeted. Integrate SEO keywords in your tweets but keep them concise and 'punchy'. In addition, always promote content that reflects your company and that will establish a positive reputation for your business.

Do you have any suggestions on how to optimize your Twitter page? Let us know in the comments section below.

continue...

6 Social Media Marketing Strategies for Small Businesses

Social Media Marketing Strategies for Small BusinessesPlanning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.

Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them. 

Below we offer six social media marketing strategies for small businesses.

1. Facebook

The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.

So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.

There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.

2. Twitter

In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.

The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.

The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.

3. Company Blog

Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.

For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.

In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.

4. LinkedIn

This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.

5. Multimedia

This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.

6. Combine Social Media Tools

With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.

We hope these six social media marketing strategies will help empower your business for many years to come.

continue...

Top 3 Social Media Marketing Sites for SEO

There are so many social media platforms out there that it's hard to determine which are in your business's best interests. If your company is also pursuing search engine optimization (SEO) as a means to direct traffic to the website, there's a few social media marketing platforms that can help bolster the SEO efforts of your business.

Below we highlight three of the top social media marketing sites that can help benefit your SEO strategy.

1. Google+

Top Social Media Marketing Sites for SEO

 If SEO is primary means for your Internet marketing, taking advantage of Google+ is a must. As one of the newest social media platforms, Google+ is like a hybrid of Facebook. However what makes Google+ much more powerful is that it is directly tied to Google search - which is a big deal for organic SEO.

Let's do an example. Joe, who is a Google+ follower of your 'marble cleaner' brand, performs a search on how to clean marble countertops. As he sifts through the search engine results, he notices a Google+ post that really stands out from the rest of the search listings. That Google+ post just so happens to be a Google+ post that you made regarding a recent article your wrote about "cleaning and caring for marble."

Instances like the example above are happening more and more as the Google+ community grows. It's Google's way controlling the quality and relevancy of its search results, all the while building its social media network. For this reason, Google+ social marketing goes hand in hand with white-hat SEO: produce superb and highly relevant content, and share it on Google+. Not only will this generate social signals to your content and website (+1 for SEO,) but its possible that your post could be seen in the search engine results (+1 for SEO!)

2. Facebook

The greatest advantage of Facebook is that it offers cost-efficient opportunities to inbound traffic to your website. Unlike Google+, you Facebook posts are not going to be seen in the search engine results of Google; however, your brand's profile page could very well be optimized for search.

It's thus important that you do not simply create a Facebook page and call it good. Rather, optimize everything you can on your profile to be as keyword relevant as possible. A few ways to do this are:

* Populate your "about" description, "products/services," and any additional fields about your business with keyword-relevant content

* Take advantage of custom URLs. You'll need to have a certain number of followers to do this, however it will significantly help the SEO potential of your profile being visible in search

* Build a link from your website and blog to your Facebook page

Currently, there over 300 million users on Facebook. Aside from the SEO advantages of this social media marketing platform, the ability to inbound direct traffic to your blog or website (via content sharing) is also a powerful technique. So although this isn't a direct benefit for SEO, inbound marketing via Facebook will improve the health of your overall web marketing strategy.

3. Twitter

In the last year, Twitter has grown in leaps and bounds. Similar to Google+, your posting activity in Twitter can actual be ranking in the search engine results. Also awesome for search engine optimization is that links from Tweets can actually help build authority from an off-site SEO perspective.

In fact, we have seen some Twitter pages that have incredible authority (or Google PageRank, to be specific.) This means that any Tweets blasted from an authoritative Twitter account can work wonders for SEO. And when it comes to off-site SEO for ecommerce sites, these tactics can help increase the rank of product pages (from both the link and social signal that's been established.)

The Takeaway

So if your business is investing heavily in organic SEO, these three social marketing platforms can help support your efforts and bolster your rankings. In without question that social media is impacting search. The signals from social media sites are becoming increasingly important in determining search rankings, so get on these three social media platforms and starting sharing excellent content with your target audience.

continue...

Cracking the Code to Web Presence Optimization

Are you starting a business or have had a business but want to spread the word in an effective way? Your work doesn’t get cut out any finer than the ongoing task of getting social and optimizing your web presence.

 Web Presence OptimizationSince the start of this century, the Internet has positioned itself as the center of the modern world — your business belongs among this hub of instant data. Whether you operate a local business or something on a larger scale, effectively building and optimizing a web presence will only further the reach of your business.

What owner wouldn’t want that? With the merge of SEO and social media marketing, the opportunities in web presence optimization offer a lot of potential to market your business. In this article I’ll go over three action items which can change your business's marketing game.

Being Social is FREE

Traditionally, advertising and free rarely are used in the same sentence. But with the breakthrough of Facebook, followed by Twitter and Google Plus, there’s never been a more comprehensive way to reach a group of people. And the best part is...it’s free!

Sure, options for premium service exist, but you don’t need that fancy stuff. Some solid web presence optimization practices will do just fine. So, if you haven’t done so already, create accounts on each of the major platforms: Facebook, Twitter and Google Plus.

Google Plus is especially important to get involved with because of its direct impact on search engines. With features like personalized search results based on social media, Google Plus can be vital in getting your businesses’ name out into the vast arrays of the web.

Make sure to thoroughly complete each of your social media profiles so users can learn as much information about your operation as possible. Attention spans diminish with each over-stimulating minute on the web. So make sure each visitor can understand what you’re about easily—you’re businesses’ overall reach depends on it.

Earn Your Links, Don’t Build Them

In the old ways of SEO, marketers simply built links on a variety of web pages (a lot of them empty and worthless) to make their money sites rank higher. With the evolution of search engine algorithms, this is no longer as effective (nor ethical). In fact, your site or page may even be buried or receive the death penalty by Google if you attempt to build links from irrelevant sites (meaning you will never be found in search.)

The solution to this problem is simple in theory, a bit more challenging in practice. The most effective way to rank high in search nowadays is to post quality content on a regular basis. Posting content on your site with a focused target audience will undoubtedly build and expand your reach if done well enough. By staying active and interacting with your desired community or market, people will identify with your business more.

Always Add Some Flavor

If you can add some personality and voice to your content then you’ve just hit for the cycle in terms of branding your business. People will only take the time to read when the content sparks an area of intrigue. This could be witty insights, humorous multimedia, engaging stories, important issues, etc.; it doesn’t really matter what avenue you choose, just make sure to post things you think have a value to your community.

The likes, shares, and +1’s will eventually start pouring in and Google will recognize this when it comes to the ranking of your site in the search engines. Posting dry, uneventful, obvious content won’t win anyone’s loyalty when it comes to following your business. This is the evolution of SEO combined with social media, which is being coined web presence optimization.

These practices don’t cover everything a prospective web marketer needs to know, however they will surely get a successful campaign started. Whether you’re new to social media, the internet marketing scene, or someone who has tried and been unsuccessful time and again — these easy-to-follow methods will help get you results.

The biggest challenge will be to keep coming up with interesting content. Once you have an audience, you can’t leave them hanging and go MIA, you will have given up everything you worked to attain.

Kyle Blasco

 

This blog post was contributed by Internet marketing blogger, Kyle Blasco.

continue...

Momentous Web Presence Optimization Tips for 2013

Web Presence OptimizationThere are various ways you can exploit your company's web presence optimization campaign. In addition to SEO and website optimization, social media marketing and blogging a huge tools to optimize your company's web presence.

Below are a number of powerful tips that you can easily utilize to enter 2013 with the right approach. These tips can significantly help you maximize your company's web presence in many different ways.

* Come up with blog content for your target visitors rather than for yourself. This is very common with startups. They often blog about entrepreneurship and that is awesome, especially if you are targeting entrepreneurs. It is suggested you blog about what your community is interested in.

* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team. The will help establish a credible web presence.

* Measure the return on investment (ROI) of social media by making an analysis of its performance in comparison to other established advertising methods or channels. You may make comparisons in terms of the traffic quality brought to your website rather than in terms of cost.

* You should blog frequently for web presence optimization. Businesses which blog everyday generate about five times more traffic compared to those who blog weekly.

* Hashtag-stuffing tweets may not work. Research by Argyle Social reveals that tweets having hashtags received 5 percent fewer click-throughs compared to those with no hashtags.

* Do not harm the SEO potential of your Twitter account by following more people than those following you. Search engines have a higher trust for those with a greater Twitter influence and when few people follow you than those you are following, you can easily miss this.

* If you are establishing an online community, let your power users know that you appreciate what they contribute. Some of the ways to do this is to offer them prices, ask them for feedback, and reply by thanking them for their mentions, interactions and great content. This is one of the greatest tips for web presence optimization.

* Take time to blog about the problems solved by your service or product rather than the product or service. People do not yet care about you. They still care about their own problems and want to know if your service or product will assist.

* Consider marketing as storytelling and picture your clients as the characters. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.

* Vague tweets, depressing tweets and tweets related to your weight loss are messages you should keep to yourself. Although it is good to display a little personality, you should remain positive and professional. Of course, keep your web presence classy.

* Your social media strategy needs to answer a few easy questions: Who are my audience? What do they expect from me online? How is this strategy going to evolve? It is not about the tools and strategies or something perfect. It is about using these simple ideas to let social media meet your business needs.

* If you are publishing a blog post to your company blog, you should post a number of tweets for the same post and follow the success emanating from the different keywords and times. This is one of the most influential web presence optimization tips

* If you are looking for more tweets, stop talking about yourself. Latest research reveals that tweets that point to one-self often get fewer retweets compared to those with other relevant information. Therefore, stay relevant and share great information.

* The medium is not the main message. Therefore, keep in mind that Facebook, Twitter or the other platform you are utilizing is just the tool for delivering your message and not the strategy. This is key for optimizing your web presence.

* Use geo location that Twitter and Facebook search to help you connect with local prospects. Twitter has an advanced search that allows you to refine your search using the location and keyword.

* Use the data in social media to establish your main influencers, design your media plan and create your messaging. By paying attention to customer conversations, companies can gain a lot of web presence optimization momentum regarding their rivals and industries that will guide them into designing better marketing plans.

* Create a group on Facebook to keep in touch with people you met at past conferences. New groups have options that allow you to email good content, utilize collaborative docs like Google Docs and message all the group members at once.

To learn more tips and strategies for web presence optimization, visit the Web Presence Group for great insights.

continue...

How to Promote Professional Services Using Social Media

Social MediaSocial Media is a key tool in promoting businesses online, since it can reach a market of millions of people all over the world. Each social media outlet offers its own features that can help a business gain exposure, and build their clientele. Here are some tips on how to promote a professional business, using the more popular social media sites.

Facebook

This social media outlet is still in the lead, for having the largest member base. A business can use Facebook to reach over 500 million people, and help expand their global market. A key tip for using Facebook is to consistently have promotions or contests, through the business page. This will entice users to follow and like the business page, thus making your business gain popularity. If you are just starting on Facebook, a great approach to gain popularity fast is to give a product or service away, to the first few viewers that like your page. This will have your business spread rapidly, among users on Facebook.

Instagram

This picture-sharing outlet was just recently purchased by Facebook; therefore it is quickly growing a large user base. Instagram is generally a mobile application, but users do have access to the site by computer, as well. The best ways to promote a business through Instagram is to upload a picture pertaining to your business, and then choose relevant hash tags to upload the image with. Hash tags help group together pictures of relevancy, and will help you in showcasing your picture to your relevant market.

Pinterest

Pinterest is the new social media outlet, which is quickly gaining popularity among businesses. To use Pinterest for marketing purposes, a business will have to create an account, and post pictures of their products, thus being able to link it back to their online site. To succeed at Pinterest in the marketing sense, it is vital to be social, and comment and like other people’s photos. This is the easiest way to gain followers, and it is important to follow them back as well.

Twitter

Twitter allows for companies to write a small blurb, which will deliver pertinent information to potential clientele. Twitter also allows for members to make use of the hash tags, hence delivering their blurb to their target market. A tip with Twitter is to be social and follow individuals, who follow your competitors or other businesses, in the same niche. This will help you reach out to your target market, which is interested in your particular product or service.

Google Plus

Google Plus is a new social media outlet, which is quickly on the rise as well. Companies should link all their social media platforms to Google Plus, thus being able to easily find their other followers on Google Plus. Doing this will save much time in trying to build up your fan base on this platform.

About the Author: This guest post is contributed by Zara, a guest blogger from UK. She has written many articles on SEO, Health and finance. Apart from blogging she does research on ppi claims. Catch her @financeport.

continue...

The Ideal Length of Your Online Marketing Content

Content marketingIf you’re going to create influence with content marketing, then it goes without saying that you must get the length of the content right. The biggest question then becomes, what is the ideal length of online-based marketing content?

While most online marketers may want to wish this question away, the truth of the matter it’s a very crucial question. The ideal content length is determined by a number of factors including industry standards and the level of engagement with the readers. While there are no rules cast in stone as far as the length of your content is concerned, there are universal guiding principles outlined below as per content type.

Blog Posts and Articles

The ideal length of a blog post varies from one author to the other. For instance some authors are comfortable writing short blog posts while others can write posts containing more than one thousand words.

According to statistics, the ideal length of a blog post should take the reader about seven minutes to skim through. This in essence means that it should be 1,400 to 1,750 words long bearing in mind that a typical person reads 200 to 250 words per minute. Anything that takes more than 7 minutes to read might not prove to be very popular.

Blog posts and articles should be broken in to short paragraphs to enhance readability. Use headings, subheading and bullet points. Have line breaks and let the length of each paragraph be three to four lines long. Also, if you're doing guest blogging, then be mindful of your blog host and the nature of the content presently on the their site.

Social Media

There’s a set upper limit on the number of characters you can use in most social media sites but no lower limit. Here’s a look at how long your content should be on various social platforms.

Twitter

If you want your tweet to be re-tweeted a number of times, then it should have 72 to 100 characters. Keep in mind that you need to engage with the audience and desist from using all the 140 characters allotted for tweeting. One hundred or less characters are bound to attract up to 117% engagement rate.

Facebook & Google+

Images are very powerful when it comes to creating engagement on Facebook and Google+, which are both very similar in nature. As a matter of fact images attract up to 120% engagement rate. How about text posts? What is the ideal length to encourage engagement?

According to some quarters, long posts put up a poor engagement standpoint. The perfect length for a Google+ or Facebook post should range from 100 to 119 characters.

Streaming Media

Short videos and podcasts will attract more viewers. Videos which are 30 seconds long usually have an amazing 85% completion rate. The ideal length of a YouTube video should be between 3 to 4 minutes so you must ensure you pass the intended message to your audience as fast as possible.

Title Tags and Meta Description

Title tags need to be eye catching while optimizing the keyword at the same time. A title tag shouldn’t be too long; it should be 50 to 565 characters and in case it’s longer than that, Google will abbreviate it.

In the same breath, Meta descriptions should be short too. They should contain precise words to summarize content, thus their ideal length should be between 150 and 160 characters. For more best practices regarding content length for title tags and meta descriptions, check out this blog post.

How long or short your content should be depends on a number of factors. The guidelines outlined above are just that; guidelines. They are meant to help you make the most out of your content and Internet marketing efforts; therefore it doesn’t necessarily mean that’s all there is to content-length.

continue...

Recent Posts

  • Local Maps SEO: The Big Picture Behind Maps Optimization
    Local maps SEO has become a major marketing bo... read more
  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
  • Google Ditches Side Column Ads: Search Marketing News
    Among the biggest news that broke a few days a... read more
  • The New Rules of Web Design & Development
    Today, there are new rules for building a succ... read more
  • SEO Company Carves Niche in Providing Internet Marketing for Surgeons
    As a medical professional in the plastic or co... read more

Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
webbhotell Top Blogs