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Tumblr: The Next Big Player In The Social Media Scene

Since Tumblr launched in 2007, its growth has been notably immense amongst the click of content sharing sites. In fact, Tumblr witnessed its largest increase in use between May of 2010 and May of 2011. The 183% spike in just one year hints at tumblr being the next big player in the social media and blogging scene.

Tumblr Growing in Numbers

The Nielsen Company revealed in its "State of the Media: Social Media Report Q3, 2011" that Tumblr's unique visitors increased from 4.2 million in May of 2010 to 11.9 million in May of 2011, a whopping 183% increase in one year. It also noted an average of 21,280 messages and links posted daily.  

As reported by Mashable, Tumblr overtook WordPress in the number of hosted blogs in June 2011. In September, the social blogging site reportedly hosted 29 million blogs -  a strong statistic against the most popular blog site on the Web.

Tumblr Attraction

The growth of Tumblr has attracted marketers, however online advertisers are still on the experimental stage, brainstorming and testing ways to maximize the business potential of this rapidly expanding community.  

Fashion companies and media outlets are Tumblr's most avid advertisers. At the pace at which the site is going, it would only be a matter of time before it becomes a force to be reckoned with in the social media scene. Tumblr offers easy creation of posts, like photos, videos, and links, as well as following other blogs for re-posting.

Tumblr's emergence as the next social media site to watch provides new opportunities for online marketers. It is quickly becoming a goldmine to capture in-market consumers. It just a matter of how to dig for such gold that presents the current challenge.

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Tumblr For Effective Link Building

It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.

One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.

This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.

5 Reasons to Use Tumblr for Link Building

1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.

2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.

3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.

4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.

5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.

Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!

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