Increase Your Rank

   

Increase Your Google Rankings by Leveraging Social Media

Social MediaGoogle has recently made social media essential for businesses today. If you want to increase rankings, keeping up with changes in SEO will help you use social media to your business's benefit. Google's algorithm has placed more value on social signals and valuable content when determining a website's search rankings.

A social signal is any action that would indicate a user as engaged with your content (i.e. a Facebook "Like" or Google "+1"). In simple terms, social signals are actions like users tweeting your link on twitter or liking your website on your facebook profile. Real social signals are indicators that your content is worth consuming and a clear indicator that your target audience finds it relevant and valuable

Today search engines focus mostly on the value of content and reputation of the publisher when ranking websites.

Social media provides many opportunities to business owners, from attracting target customers, advertising products online, reaching new markets among others.

How to use social media to increase Google rankings

  • Keep up with recent trends - Google will rank your website based on the relevancy of your content. The more relevant and recent it is the better for your business. The market is constantly changing and keeping up with the pace will ensure your customers find you relevant.
  • Create valuable content - It's better to have fewer quality pages than many low quality pages. Ensure that your content answers your potential customer's questions and is relevant to your industry. Use the right keywords, proofread your content, and make it enticing to read. Also ensure the content is up-to-date to help you rank higher on Google
  • Website link building - The more popular your website is or the more links that link back to your site, the more likely you are to appear on Google search results. Google robots are more likely to find your site if there are many relevant links linking back to your site. A few ways you can increase your link popularity include article submission, forum or blog commenting, link exchange among others
  • Get active on social media - Use the various platforms including facebook, twitter and linkedin. Social media is a great way to advertise your brand to a larger audience, interact with potential customers, and attract potential customers.
  • Make content more social friendly and sharable - Users are more likely to share valuable content with their peers. Make your content sharable by adding attention grabbing images, using attractive titles, adding sharing buttons and providing quality content

Importance of social media when creating an SEO strategy

Below are some of the marketing benefits of using social media when creating your SEO strategy

  • Social media will help you get to a larger audience to market your brand
  • Helps you stay informed on current trends in the industry. It provides a platform for sharing and discussing various issues. You can keep up by following other market players
  • Helps empower and educate both your current and potential customers about your products. This makes sure your customers are more informed when buying your products
  • Feedback - Customers like airing their views about their experiences using certain products. This information can help a business know whether the products are satisfying target customers needs and what improvements can be done to meet this goal

    The benefits of creating valuable content and sharing it on social media

    • The more people that like and share your content, the more popular your website will become, this will not only help you rank higher in Google but will promote your brand
    • Reputation building - Posting valuable and relevant content will help your reputation online. Customers are more likely to trust in your products if they can trust in you and your reputation.
    • Good content is more likely to be shared on social platforms
    • Brand promotion using social media will help improve rankings on Google giving you a competitive edge
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Desktop vs. Mobile SEO: Shifts and Trends in the SEO Landscape

The advent of mobile search has made serious changes on how all types of organizations execute their SEO strategy on the web. With people nowadays capable of accessing the Internet via their mobile devices, today's SEO firms and search marketing specialists are now creating strategies and tactics aimed at mobile search users.

But are there any difference between conventional, desktop SEO and mobile SEO? Some say there is none. However, quite a few organic SEO experts are commenting on significant disparities between the two. This implies that some SEO strategies might vary depending on a mobile or desktop search market.

Desktop vs. Mobile Usability & SEO Considerations

Desktop internet users can browse, scan, and scroll down and up, read and skim page on a whim. The same cannot be said about mobile internet users. Most desktop SEO strategies rely heavily on keyword-enriched content. Keyword research, link building, and relevant content are among the elements that serve as foundation of any desktop SEO approach.

Mobile users rarely read through a lengthy article on their phones. What matters to the average mobile users is how efficiently the content is delivered and how absorb-able the content is. As a result, SEO experts need to be mindful of the various forms of content that can be optimized and utilized for both destop and mobile users.

Such content and media can from more engaging and visually attractive images and graphics, as well as short videos. The possibilities with rich content extend far beyond on-site usability. Image and video SEO is a practice itself that can greatly improve the overall SEO value of a page, as well as the grander goal for inbound marketing.

SEO Practices Now Shifting To Mobile

In short, mobile SEO is a different ballgame from traditional SEO. One of the best ways to start defining a mobile-specific SEO strategy is by developing a responsive mobile-friendly web design. Speed, ease of navigation, and simplicity are considered to be the top attributes of a mobile web design interface, with the emphasis on speed.

Slow loading time has been the bane and pitfall of many mobile internet pages, which often impedes user experience. Loading time is significantly improved by minimizing the file size of page content.

Dynamic serving is one way of providing access to relevant content for mobile internet users. While the URL structure remains the same between desktop and mobile internet, the content displayed on a mobile interface is totally different from those that appear in a desktop internet page. This tactic is a great way to retain the SEO effort put forth via content creation and link building, but offering an exceptional mobile-friendly experience that generates leads.

Mobile URLs that offer a specific mobile web design is a great way to provide a great experience as well as helping mobile SEO specialists to achieve their goals. Vanessa Fox, creator of Google Webmaster Central, wrote in column that “Google sees different URLs as different pages; you can do several things to ensure that Google understands the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.”

Several essential tactics from conventional SEO still apply to mobile SEO according to Bryson Meunier, a content specialist. Keyword research and analysis still works for mobile SEO. But Meunier points out that this analysis should be aimed at a mobile platform and not a desktop.

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