Many websites fail to attract the amount of visitors they desire. This is often because the preliminary keyword research of the SEO process was insufficient and viewed from the wrong lens.

For the best direction leading to SEO success, there are many elements that must be analyzed. Most of these stem from using the right Internet marketing tools.

To help you become more successful with your SEO efforts, we outline four essential tools that the best Internet marketers use.

The Google Keyword Tool

Google provides a keyword research tool intended for Pay Per Click advertisers that displays the number (or volume) of people per month that are searching a given phrase. The data provided by the Google Keyword Tool helps to determine both the worthiness and the competitiveness of certain keywords. These two factors may be interrelated, because often a keyword that appears worthy of optimization lacks heavy competition.

Traffic Travis

Traffic Travis is a software platform that comes in both free and paid versions. It offer a fantastic competition analysis tool that provides a “difficulty rating” for a website's ability to rank on select search terms. In essence, Traffic Travis enables you to analyze how difficult it will be to rank and get traffic.

SEO Spyglass

Backlinks are the most powerful indicator of a strong site, especially for SEO. The link analysis provided by SEO Spyglass allows you to see where a site's backlinks are coming from. Spyglass will also provide statistical analysis on the pages containing those links, such as the Google Page Rank and anchor text. The information provided by this tool allows marketers to gauge how strong their websites are as well as their competitor’s. 

Google Website Optimizer

Conversions are key for SEO, and if your landing pages are not converting, your efforts are going nowhere. The Google Website Optimizer allows you to test different versions of a page to analyze which aspects of the page contribute to greater conversions.

Making decisions based on the factual statistics that these tools collect is likely to improve a website’s SEO efforts. By using these Internet marketing tools, you can give your website the SEO TLC it needs to move in the right direction.

Surf the Web from anywhere in the globe with GeoSurf. Well, sort of...

What is GeoSurf

GeoSurf is a convenient tool that enables users to view web content as it is displayed in many areas throughout the globe. Once installed, the GeoSurf toolbar can be seen on the user's web browser, allowing for easy selection of the desired geographic region.

GeoSurf ranks as one of the best proxy server networks with dependable severs in eighty major countries. This means people can browse the Internet as if they were in one of the eighty different locations. This offers a number of great advantages for Internet marketers.

Internet Marketing Advantages of GeoSurf

Internet marketing is often global endeavor for many businesses. GeoSurf allows marketers to view and analyze their marketing efforts on a per country basis. This can be ideal for troubleshooting poor ad performance in specific global markets.

For instance, if one ad is working in China, but is not working in France, one might tweak or drop the ad to save on impression share. In addition to analyzing a user's own marketing efforts, GeoSurf is a great tool to assess competitors’ global marketing efforts.

Some of the greatest insights can come from the competition. With GeoSurf, users can see what exactly their competitors are doing in order to cater to their target markets around the world. Perhaps a certain tone of ad copy works better, or maybe certain regions are turned-on by images and colors that reflect their culture. The opportunities to analyze in make adjustments are powerful with GeoSurf.

Affiliate Marketing & Website Content

Aside from online ads, GeoSurf provides information that allows marketers to make simple yet crucial adjustments to their affiliate marketing efforts. Here, getting a read on the target market, and assessing the ROI based on potential impressions and/or click-throughs is key.

In addition, GeoSurf enables affiliate marketers to gauge their ad effectiveness in specific global marketers. Ineffective ads can be easily dropped and dollars can be saved thanks to the features of GeoSurf.

Also cool about this handy tool is the ability track campaigns, affiliates, as well as competitors. GeoSurf offers many additional resources to give your global Internet marketing efforts at huge boost.