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5 Old SEO Practices That Now Do More Harm Than Good

Good SEOSearch engine optimization is the turning point of marketing. However, a marketer needs to be vigilant on how they approach SEO when incorporating it into their marketing plan. One can do everything wrong and right when it comes to SEO.

If one takes the essential steps and market their business well by observing some of the critical areas of SEO, then they can beat the most difficult areas of SEO as they will care for themselves. Perhaps, SEO is an iterative process that requires strategizing, measurement and improvement.

SEO keeps advancing and changing on a regular basis. This, therefore, throws serious challenges to marketers to get updated and adopt the new algorithms. There are certain SEO tools and tactics that worked initially but do not work at the moment. They can make someone get punished. Some of these factors are discussed below.

Keyword-Optimized Pages

Initially, people used to target keywords on the kind of content that they place online. Narrowly focusing on a keyword in a page used to kill years back. The higher keyword-focused pages used to rank high than those that did not.

Nowadays, following the introduction of Hummingbird update, Google, and other search engines are looking for how certain keywords have represented various ideas. There are billions of pages that Google analyzes. The pages that perfectly represent certain keywords get ranked high.

This does not mean that marketers need to shun the use of keywords when seeking to improve their Search Engine Optimization. It is a challenge to marketers to keep updated and present content that perfectly represents keywords.

Take the instance of 'sports'. There are millions of pages that talk about sports. Content with highly repeated keyword 'sports' does not guarantee it to appear at the top. Ideally, what matters is how exhaustively that content has been presented. The secret is 'focus much on the topic about the client's needs'. This can often be reveal through an SEO site audit, which you can learn more about here.

Optimized of Anchor Text

Anchor texts used to be popular in signaling the relevance of internet pages. Anchor texts aid in understanding what the whole site is about without necessarily having to read everything. SEO secures a large amount of links for a specific target keyword. Few people now can link a page by the use of anchor text. When used nowadays, it can raise warning regardless of how one spreads them.

The use of anchor text, however, should not be thrown out when it comes to SEO. The secret is 'do not use similar words'. Use sentences that revolve around the keyword instead of using plain keywords to avoid being punished.

Link Sculpting

The 'no-follow' tag that was created by search engine earlier to block spammers does not work now. Google now sees such pages as not preventing any link from flowing out of a page and that it just prevents from leading to a page that is linked to. The best solution to curb this is to eradicate hyperlinks from such pages.

Thin Content

Earlier, it used to be said that content is the king, prince and queen of everything. Marketers and other websites thus rushed for more and more content to attract visitors. Nowadays, it is not content anymore but the quality of it. Good quality, conversion-oriented SEO copywriting increases and improves the reputation of a site.

Buying links

Search engines that came before Google used on-page optimization in ranking pages. When Google was introduced, it changed the tricks of the game and introduced the use of links. Currently, the use of links in manipulating algorithm is greatly penalized implying that the idea of link buying does not work. If links can be used only for advertising purposes, they can still work the magic. But if one needs to use links, they can contact the owners of the site first.

Techniques used by some of the best ecommerce SEO companies are never static but keep on changing day in day out. Marketers should remain flexible and updated to beat the fast-paced trends.

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