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What to Know Before Hiring a Website Optimization Company

Website Optimization Hiring ProspectingUnlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.

In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.

Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company

The Basics

Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:

  • Past Clients & History of Success - A good and reputable website optimization should be in a position to freely share their past clients and the products and services they deal in. This will help you analyze their performance based on how their clients appear in search engine results. They should also give you their clients' contacts for verification that they truly did the work.
  • Website Optimization Strategies Employed - A good website optimization company will be able to share with you some of the strategies it uses and the duration it will take to achieve the goals. A good proposal should include your website's technical review, how the technical experts will improve the site's performance for better usability (i.e. faster load speeds, calls-to-action, easy of information absorption, etc.) as well as better search engine rankings (better crawling and indexing, minimized HTML code, etc.)

Links & Social Media?

A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.

  • Adherence to search engines' webmaster guidelines - The optimization company should strictly adhere to the search engines' guidelines. Lack of adherence may lead to low search results or ban from search results altogether.
  • Web property ownership - Make sure you are the one who will own the site and not the website optimization company. The domain name should be yours. You should also ensure that you have website's username and passwords.

Honest, Communication, & Working Relationship

Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )

  • Measuring the success of website optimization - The optimization company should have a means of tracking the site's performance after optimization i.e. increase in search results ranking keywords used to find your site etc. They should then share the data with you and use it to improve the site more.
  • Communication and reporting - You should agree on the means of communication with the consultant since you will be working together for some time.
  • Payments - You should find out the amount your website optimization consultant will be charging you and the criteria used.
  • End of contract - Make sure you retain the website when the contract ends. Ensure nothing changed in the website is altered or removed in the event of the contract termination too.

Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.

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