Local search is an SEO (search engine optimization) facet that targets a specific geographic location. Targeting a specific locality is advantageous in that you will advertise to people who are more likely to buy from you. When it comes to Internet traffic, quality beats quantity every day.
So, how do you optimize for location? The theory of how this is done is not very different from how SEO of websites and blogs is done. The only major difference is that the actual practice is much more focused. With local optimization, optimization is not simply for your targeted keywords or keyword phrases. Emphasis is placed on ensuring that your brick & mortar store and the site come together in an easy-to-follow manner.
Local search engine optimization techniques are aimed at getting your name, your site, and your business in sight of the most likely users of such information. These are the people who are located near where the brick & mortar store is located. Local search can be taken to be the online version of the Yellow Pages. An example of how local SEO works is that if you have a restaurant in Boston, Massachusetts, potential clients who do searches with the keyword “restaurant” followed by a local area modifier will end up getting your website as one of the results. They will also get a list of restaurants in the area on Google Maps.
Google is now penalizing websites that are over optimized. The recent Panda updates mean that the best option if you want a high ranking is to focus on great Web experience. This means greater social and local experience. Local, targeted search engine optimization is popular with small business owners since it allows them to compete favorably with larger competitors.
Do a simple search with the type of business and the local area modifier. You will find that the results, which will dominate the first page of the SERPs will be businesses that are listed with Google Places. Given this fact, it follows that incorporating local SEO techniques to your campaign will come in handy.
It is important that you know different effective local SEO strategies and tips that will increase your ranking. There are many businesses that are trying to do the same and it therefore follows that getting a high ranking is easy. There are several strategies that have been tried and tested over time and that are guaranteed to improve your ranking in no time.
There are several business directories, among the most popular being Google+ Local, Yelp, InsiderPages, YellowPages, and FourSquare. Get listed in as many of these business directories as possible. Listing in most of them is free of charge.
Business directories are great in local SEO promotion since they increase your business’s visibility. They also help in the increasing of the ranking of your website in SERPs. For instance an Illinois directory would benefit your local Illinois business's SEO efforts due to local relevancy. Also look for categories that are related. So if you own an Illinois SEO firm, seek categories around Internet marketing and SEO companies. Strong directories like Google Maps will increase your ranking on other search engines such as Bing, Yahoo!, and MSN.
Of all these business directories, Google Places is the most effective since Google is the most popular search engine and listing is free of charge. All you should do is create an account and provide the information required. You are allowed to include a brief description of your business and to provide a link to your site.
Keyword optimization is one of the most effective search engine optimization techniques. This is also true for local SEO. Keyword optimization means having the right keyword and using the keyword optimally. Optimal use of the keyword means having the right keyword density when doing SEO copywriting. Overusing the keyword will lead to accusations of spamming and under using the keyword will not give you the desired results.
Keywords are what search engines use to determine your ranking in SERPs, among other factors such as link building. Keyword research helps you get the most effective yet least competitive keyword. You should also ensure that the wording and arrangement of the keyword leads to different results in SERPs. As an example, Boston local SEO will give you different results from local SEO Boston. There are several keyword research tools that you could use to come up with the best possible keyword.
Encourage users to leave reviews, be they good or bad. This will help build a positive reputation. User reviews are also important in local SEO. Potential clients use reviews to determine the appropriateness of your products/services. The feedback you get is important because it will help you with such things as product development.
Human beings respond better to images than to text. A high quality image of your business premises will go a long way in enhancing your reputation. It is possible to optimize images for search engines. To do this, have your keyword in the image title through an image Alt tag.
What is the impact of local search in your local business?
Google understands that most people who are searching for businesses want results for businesses in their neighborhood and this is the reason why there is even a map for local businesses in the first SERP. Take advantage of this and list your business and use keywords that have a local area modifier.
According to recent statistics, 20% of all searches are local searches. You should optimize your website for local searches because you will be able to compete with larger competitors in your area. There are precious few other opportunities to compete with them since they have more advertising dollars to hire a highly professional SEO expert.
Local SEO is important because you will be exposed to a bigger audience given the fact that most people today are doing product searches over the Internet. The increased traffic will translate into more sales. Do local SEO as part of a larger SEO strategy for the best results. Consider such website promotion methods as email marketing, social media marketing, and link building.continue...
Pinterest is a unique ecommerce-valued social media site because of two things: 1) Pinterest pages are highly authoritative in Google search and often rank highly in the organic search results for ecommerce SEO keywords. 2) The majority of users on Pinterest are women who are looking for creative ideas or interesting products.
To take full SEO advantage of your Pinterest page, you can apply some simple SEO techniques to make your page more SEO-friendly. As a result, your ecommerce Pinterest page can indexed better in Google search.
First off, when you create a Pinterest page, you can benefit from using your primary keyword as part of the name of the page. It is preferable that you use your company name as part of your Pinterest account name. This will help identify your account and the products and services you offer.
For the Pinterest pinboard, use a keyword related to each of your products or services as the name of the board. Post specific pictures related to the product or service on a regular basis to these boards. Provide ecommerce SEO-centric descriptions to your pins. If your pins are connected to other sites, provide hashtags and labels as well.
Make use of Pinterest's main feature, that of linking the pin to another page. The link will appear as a button below the pin. This will allow you to connect each pin to a marketing page or a landing page on your website.
Aside from keywords for product pinboards, you should also use other keywords in naming pinboards for specific target markets. In some instances, a pin might be in both the product and the target market pinboard. This focuses pins towards the followers with a specific need. Knowing your followers and segregating them according to their reasons for following your pins would mean that you might post pins for both levels.
Think of it as a sub-leveling for your pins. This creates a matrix for your Pinterest ecommerce social media marketing strategy. This also allows having a product marketed in different ways for different market segments. For marketing persons, this market segmentation allows for different approaches, marketing copy and blurbs. This approach has been shown to be an effective ecommerce marketing strategy, which results in a significant sales increase.
Keeping a pinboard active and updated is not that hard. Like other methods of online marketing, you have to keep things updated. This keeps your followers updated of your products. It also keeps your Pinterest presence live and indexed on search engines.
If you have a posting flow, you should connect your Pinterest account to other social networking sites. Keeping things alive, your followers would keep on checking your boards for new pins. When posting to Pinterest, it should be second nature to share your pins. This will allow more coverage, and it would reach a wider audience. If you have posts in Instagram, Flickr or Tumblr, you can post these on Pinterest and then link to your website's product page. This linking would make your website more visible on search results.
Even if you don't have a new product or service, you can still post new pins. If you have a blog, you can have a screen capture of a snippet or excerpt and post this on Pinterest. Or you can have old pictures posted on your blog's latest post, and then link this to Pinterest. It is up to you how you want to update your boards. But keep them updated.continue...
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