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Schema.org Unveils "Action" Markup | So What's the Value for SEO?

Schema has been a highly useful mechanism for advanced SEO professionals for almost three years now. In case you're fresh to Schema, it's essentially is a unique form of HTML designed by major search engines to create, support, and implement structured data markup on the content of a site.

In short, adding specific "schemas" to your site's content can better communicate what that content is about to search engines. And recently, Schema.org has announced an entirely new form of schema named Actions. Actions are a way to communicate specific executions (or actions) that can be done on a website (e.f. filling out a form) and how these actions can be initiated and implemented from a technical standpoint.

Schema.org's Definition of Action Markup?

An Action from Schema.org represents an activity that can be performed on a piece of structured data. Schema.org explains it as basically an action that is performed either by a direct agent or an indirect participant targeted towards a specific direct object that spontaneously and willingly occurs at a specific location with the help of an inactive instrument.

The implementation of an action may create a specific result, which clearly specifies the exact expectation of each role or case. Yes, Action facilitates the description of the potential of the current and past actions related with various kinds of things.

The Value of Action Schemas

With Action from schema.org you can better communicate the start and the end date of a particular course of action, the desired consequence, the end result, the location and the specific instrument that is used to implement the action.

For example, Action schemas help to communicate the time it takes to complete a particular task or operation, say to cook a meal found at recipe site or how long a user can expect to complete a registration form. This enables websites to clearly describe the actions they enable and how these actions can be implemented and executed successfully. The three action statuses include:

Action-oriented Rich Snippets

Benefits for SEO:

  • Potential action status to describe an action that is being supported
  • Active action status to depict an action that is in progress
  • Competed action status to notify an action that has already been executed

Action-oriented Rich Snippets

The types of rich snippets action schemas show users on a simple Google search vary. There are multiple types of rich snippet actions that are supported and that can be defined with a similar structured data. Go-to actions: It takes the user to the website where the action can be successfully completed. The in-app actions: They are tackled well within the gmail itself without sending the user to any other website. Further reading: For more elaborate details you have to see handling action requests and securing actions.

Benefits for SEO:

Of course, there are a few benefits of using this markup for SEO. Some of SEO advantages include:

1. It is the only format supported by all four major search engines and helps users find what they are looking for.

2. It increases the efficiency of the search engines and makes web more useful to the world.

3. It displays rich snippets on SERPS and enhances your click-through rate.

Schema.org is on of the most indispensable SEO tools available. Action from schema.org represents an expansion of the vocabulary associated with potential actions, which can further help benefit your website.

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Technical SEO: How to Leverage HTML for Better Rankings

Technical Website OptimizationEvery webmaster wants his website to generate more traffic, and increase conversion rate. Both these aspects of a website represent better growth opportunities. This is where Search Engine Optimization comes to play. However, a lot of webmasters fail to understand the essentials of technical SEO.

Since usability is directly related to user interface of the website, users can see the result of a web browser’s interpretation of the HTML code, and not the code itself. HTML can be used to improve your website’s usability and rankings. This post will discuss how you can leverage HTML code and technical SEO to realize gains in your website’s search engine rankings.

Head

This is considered to be the most important aspect of the HTML structure of a website from a technical SEO perspective. In this section, you need to insert title tags, meta description, and search engine analytics code. In addition to this, the head tag uses other crucial tags, including meta tags and canonical tags. The Head tag needs to be relevant to the content and purpose of your website. It should not be general or random.

Title

Unlike the good old days, you can’t just stuff the title tag with some random keywords to attract more traffic. Search engines also display the content of the title tag as a clickable headline on Search Engine Results Pages. Moreover, the title tag is also used to determine the subject of your web page.

The primary reason is that search engine crawlers or spiders analyze the content on your page title, and translate the page topic. Due to this, the content of the title tag needs to be relevant to the content on your web page. If you consider this simple rule, the title tag will provide you with an optimized title tag.

Meta Description

Search engines tend to retrieve the web content placed in meta description tags. This content is displayed as the description in Search Engine Results Pages. It is worth mentioning that the length of description content in SERPs varies with search engines. Thus, you should try not to exceed 160 characters. The presence of meta description can help you attract more traffic. You will also grab users’ attention.

Canonical

A canonical page is a set of pages with similar content. In case your website has some pages with similar content, you don’t need to keep making changes to every page. Setting a URL as canonical can help you overcome the problem of similar content in your website. It is important to understand that duplicate content is penalized by search engines.

Links

Links are extremely important for technical SEO. With XML site maps, links represent the standard way in which crawlers index and locate web pages. In order to determine the basic value of the links, Google uses link juice, or the Page Rank of the linking domain. Thus, links need to be search engine friendly. They should be descriptive with keywords and a complete title attribute.

Besides these simple SEO elements, there are many other ways to leverage HTML for better rankings. You can need to focus on every aspect of your website. Successful website optimization for companies depends on an integrated approach towards HTML, web design and other elements.

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Can Going HTTPS Boost Your SEO?

HTTPS SEOGoogle recently stated that sites with HTTPS can benefit their search rankings compared to those with HTTP. In more technical terms, Google has announced that webmasters who integrate HTTPS (the secure sockets layer (2048-bit key) to protect site visitors) could see a boost in keyword rankings. But does it come with other implications, as well?

Certainly Yes, it will affect webmasters in one way or the other. But key things such as quality content must stay intact because adding HTTPS only gives a minor boost. Google is more concerned with quality and relevance in terms of search results that visitors across the web will find.

It appears the giant search engine has been working behind scenes to test the viability of HTTPS on sites. But now they have hinted of putting emphasis on the technology to encourage site owners to make the switch, thus keep visitors safe while browsing their sites. Of course this will have a significant impact on seo because certain things must change.

For years, the search engine has never had any major issues with HTTPS. But now, webmasters will have to make a few changes in order to keep their traffic intact. Individual webmasters may need to communicate with Google on time to let them know of their current status as far as making their sites secure is concerned.

A few guidelines have been published though. They include the following:
(a) Webmasters shall decide on which certificate they want.
(b) They may use relative web URLs for all resources stored on the same secured domain.
(c) They must not exclude their HTTPS site from being crawled by robots
(d) They should index all the pages of their sites where possible.

Already the search engine has updated its Google analytics platform to handle the upcoming events. So the more webmasters move with speed to address these seo needs, the better it is for them. Don't take chances where your traffic and income is concerned.

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Ecommerce SEO Site Audit: What to Expect

 Ecommerce SEO Site AuditOne of the issues with SEO and Internet marketing is a lack of standards around the scope and quality of work. Different SEO and Internet marketing consultants and agencies use similar words to describe different processes, but quality and outcome of their work can be vastly different.

An ecommerce SEO site audit falls in this category as well. To help ecommerce business owners set proper expectations of the ecommerce SEO audit process, we will discuss what this should include in order to be useful. Business owners need to understand what they can expect from an SEO audit in order to protect their investment.

Defining the Opportunities & Overcoming Weaknesses

Usually an ecommerce SEO audit has the goal to identify the opportunities and challenges faced by the client’s website for improving the SEO performance in order to drive more visits, brand impressions, and conversions. The input in a SEO audit is a client’s access to search tools such as SEOmoz or Webmaster Tools, web analytics, and the search results themselves. These data are used in combination with SEO knowledge and experience in order to analyze the website and design a SEO strategy to improve organic search performance.

A complete ecommerce SEO audit will usually include three sections:

  • (a) Analyzing keywords and content
  • (b) Analyzing the opportunities and challenges for a website’s technical aspects
  • (c) Link authority

All these three areas are interconnected and no ecommerc site SEO audit is complete without covering them all. Sometimes these three sections are split into separate ecommerce SEO audit documents, such is the case for SEO site audits provided by companies like www.ClickCentricSEO.com. However, not all ecommerce SEO site audit reports cover these sections, and when they don't, you as the ecommerce site audit should be skeptical of the people prodiving the information.

Assessing the Primary Components of Ecommerce SEO

In a search engine algorithm are combine hundreds of ranking factors and as a result, decisions come together across those three main areas of SEO: authority, content, and technical. According to the search engine algorithms these decisions impact a website’s organic search performance.

For example, a website’s content relies on technical elements such as architectural structure and platform configuration in order to boost rankings by amplifying keyword signals. In the same manner, it has to be some sort of keyword signals to amplify for link authority as well. As we can see, ignoring one area has as a result leaving the other areas weaker.

The SEO analysis documented in an ecommerce site audit is critical for several reasons. One of these reasons is trust. A detailed SEO analysis builds trust between the client and the SEO professional. Because SEO is a combination of development and marketing disciplines, the client needs to understand the underlying issues with a strong impact on the SEO performance. An SEO audit has also an educational aspect. Based on the audit it is possible to implement a strategy to improve ecommerce SEO service quality, or the overall general direction of the program.

Therefore, in addition to analysis an ecommerce site audit will also contain a SEO improvement strategy and the steps to implement that strategy. This SEO strategy will address authority, content, and technical opportunities in proportion to their value, focusing on those areas that can have the largest SEO impact.

Providing Insights That Encourage Greater Conversion (Not Just Rankings)

A thorough ecommerce SEO site audit should help finding the overall ranking potential of a website, as well as the means to realize success. The SEO professionals take into consideration various factors that can be categorized under off-page and on-page SEO. On-page or on-site ecommerce SEO accounts for around 30 percent of most search engine algorithms, while off-page SEO elements carry the most weight in determining keyword rankings.

However, usability, navigation, and website structure of an online store are important not only to SEO but also to conversion rate optimization.

The technical SEO quality of an ecommerce site depends on several components such as crawl ability and website health, website load speed, use of a XML and HTML sitemap, overall HTML coding structure of the website’s pages, and use of internal linking.

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5 Characteristics That Define Proficient SEO Companies for 2015

SEO best practices are continuously changing as search engines like Google, Yahoo, and Bing introduce new algorithm changes to improve the quality of search results. Parallel to these ongoing changes, SEO companies are also working adapt to new changes and trends in search marketing and tailor their strategies accordingly.

Proficient SEO

To help weed-out the weak SEO providers from the legit, here are the top five characteristics that define top-notch SEO companies for 2015.

1. Creative Content Marketing

Google has upped the game in content marketing, gone are the days when you could boost your site rankings by simply creating hidden links and keyword stuffing the content. Modern SEO methods require website owners to develop unique content that not only describe your area of specialization but also help in educating the online masses.

A top-rate SEO company should help you achieve this in a simple and engaging way. The content generated by the SEO experts should be original and well optimized in terms of keyword density. Focus should also be put in ensuring that the content adds informational value to the readers.

2. Social Media Savvy

Have you ever thought of integrating your social media pages by creating content that reflects your audience’s social interests? Simply linking your social media sites to your web pages is not enough. Google and other search engine programs like and would definitely rank your website high if you do professional integration of social media by creating content that augur well with your followers’ interests.

A good example is integrating your social media followers who are mainly young men in their late teens and early twenties by linking them to your web pages that talk of new fashion trends for teens or partying events around them. It will be absurd to link such an audience to a web page talking of aging symptoms. Top-rated SEO companies can create content that reflects the life and deeds of your social media followers.

3. Powerful, Quality-focused Link Building

Search Engine Result Page (SERP) rankings hugely depend on how well you utilize link building. Emerging trends require strong relationship building with your clients for your website rankings to rank even higher.

As the technology and methods change, your company needs to be flexible and adaptable enough to roll with Google’s initiatives that require your relationship building links to be powerful, of high quality and most importantly fast to load. Your links should be always faster to load and the alluring to the online masses.

4. Technical SEO & Mobile-friendliness

Just recently Google introduced new algorithms for mobile-friendly sites that use responsive design techniques. Google recommends Responsive Design and actually gives a well deserved boost in the rankings to Responsive sites. Such new chip in practices is what your website(s) need as you look for better rankings in 2015 and beyond.

Proficient SEO companies are working tirelessly to cope with these new changes that will ensure top rankings for your web pages. Technical SEO is also changing with time as more smart ideas are integrated to bring in much better results in web marketing.

5. Consultants & Advocates

SEO companies should do more than providing services to increase rankings. The best SEO providers are consultants and advocates in internet marketing methods. They should know the most recent SEO strategies and guide website owners on how to make effective use of the methods. Top SEO companies have updated systems that pick on the latest changes on the Google search landscape and advice their clients accordingly.

Hopefully, these 5 tips on the characteristics that define proficient SEO practices for 2015 will help you become a better SEO company. Always check on the latest Google updates on the ever-changing SEO strategies.

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3 Types of Specialists That All SEO Companies Should Have on Staff

SEO Companies HireNo matter how you look at it, the world of SEO is continuously changing. The old tactics that use to work before, are no longer valid. As such, it is imperative that SEO companies stay on top of their game, by ensuring that they have a diverse portfolio of different experts that specialize in a particular field.

In this overview, well take a look at the 3 types of specialists that all SEO companies should have on staff if they intend to remain a viable competitor in this highly competitive and equally lucrative business sector.

Social Media Managers

One of the most essential specialists that every SEO company should have is a social media manager. Social media managers are professionals that specializes in developing a content strategy and developing brand awareness on a variety of social networks, that ultimately generate inbound traffic.

But the benefits that social media managers have to offer aren't just limited to that alone as the whole process of SEO continuously changes, social media authority, has a stronger influence on a website's ranking more so than ever before. To put things in retrospect, lets take a look at how, social media impacts rankings.

Link Potential

Social media activity can help to increase awareness about a website or brand. This increase in familiarity can ultimately lead to an abundance of high PR links. For example, lets say a social media manager develops a strategy that focuses on spreading awareness, via a video of a feature that the brand wishes to promote.

If the video gets repeatably re-tweeted on Twitter, one of those tweets may be seen by a Twitter user, who may decide to write about that feature and ultimately links back to the brand's website and video.

Brand Signals

With the rise in popularity of sites such as Twitter and Facebook, both Bing and Google alike, are starting to take into account the amount of social signals a website has to help when it comes to determining their rankings. Some of these include:

  • Amount of tweets or retweets.
  • Authority of the individuals that are tweeting the specific URL.
  • Amount of Facebook likes and shares a URL has.
  • Amount Of +1s A URL has.

Technical Experts

It's a well known fact, that proper SEO consists of implement a variety of on-site and off-site factors. Meaning, besides the fact that you need to have an abundance of relevant incoming High PR links, for example, you need to conduct technical SEO as well.

One of the most overlook aspects of a website that get ignored are the technical aspects of it. To put things in retrospect, lets take a look at a few common issues that can make it particularly difficult for each engine spider to crawl through and how a technical expert can help to alleviate those problems.

  • Spiders like Googlebot, have been notoriously known for having strong issues when it comes to crawling links that are embedded in javascript based menus. A technical expert can create navigation elements with search engine friendly CSS code instead.
  • In some instances a website may need to have an abundance of irrelevant outbound links, as a necessity. However, a technical specialist can provide search engines with an XML map list of all the specific URLs that you like to be crawled, as opposed to irrelevant links that can hurt your rankings.

Content Strategists

Google has always proclaimed that content is king. As far as the foreseeable future goes, this will always be the case. Now, more so than ever, Google is taking a close look at the bounce rate that a website has when it comes to determine relevance in retrospect to a specific keyword.

As such, every reputable ecommerce SEO company needs to have a professional, who specializes in providing fresh, informative and engaging content, which which can help to lower the website's bounce rate as well as to raise the level of interaction it receives, which equates to more relevant links as well as social signals.

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What It Takes to Build a Top-Notch SEO Company

Search Engine Optimization (SEO) continues to play a vital role in increasing traffic to business websites and converting traffic into qualified leads. Without a proper SEO strategy in place, it becomes very difficult for online marketers to achieve the set marketing objectives.

Some of the most highly successful SEO companies have managed to come up with the right strategy by quickly identified certain resource attributes that would play a vital role in differentiating their programs to stand out in the crowded SEO marketplace. These highly successful SEO companies pay utmost care in laying out strict benchmarks when it comes to performing such functions.


Recruit SEO Talent

As part of these benchmarks, top SEO companies recruit the right people with carry the skills and expertise. Below are five roles that are vital to building a top-notch SEO company.

Highly Proficient SEO Copywriters

Reputed SEO companies with a proven client base often look for highly skilled and proficient SEO copywriters who have proven themselves to be masters in creating the right sales copy.

1. Ability to create attention grabbing headlines for marketing copies that can lead to increased click through rates. Successful copy writers have the ability to create clickable and attractive headlines.

2. Creating fresh, unique and useful content that are updated on a periodic basis. Google came out with Panda 4.1 update that gave higher rating to the usefulness of the post. As a result of this update many key word stuffed lengthier posts with shallow content were pushed down the Google ranking rating scale.

3. Researching and selecting keywords for SEO and creating content by including long tail keywords in addition to the main keyword phrases across different sections of the post.

4. Creating relevant Meta descriptions for the created blog content in order to properly guide search engines.

5. Ability to arrive at the right keyword density that is acceptable to search engine algorithms and which can ultimately aid in improving search engine rankings.

Technical SEO Specialists

Top SEO companies look for the following technical attributes in a SEO expert.

1. HTML coding capabilities including exposure to different HTML editors and conversant with the HTML syntax and ways to interpret the HTML code

2. Technical capability to choose the right web hosting provider which includes analyzing web site loading speeds and the ease of modifying configuration settings provided by the web host

3. Capability to work with tools like Microsoft Excel by using in built functions like lookup functions, pivot tables and logical functions

4. Having basic PHP programming skills which provides the capability to build dynamic web sites and serve web page content based on the browser type that renders these pages, IP address and date and time of request

5. Basic knowledge of working with server side configuration scripts such as MySQL.

Content Marketers with Creative Instincts

This attribute is extremely vital and some of the highly reputed SEO companies look for the following aspects in a content marketing professionals

1. Capability to devise and design a digital strategy.

2. Professional project management skills that can help in managing a publishing plan and define continuous publishing schedules.

3. Real time experience of using Analytical tools like Google Analytics and Omniture and Optimization approaches such as A/B testing.

4. Capability to combine original content with licensed and syndicated content in a creative and a balanced manner.

Social Media Experts

Proven SEO service providers make sure that they have a social media expert as part of their SEO marketing team. These social media experts come well equipped with the following attributes

1. Data analysis and the ability to run scientific experiments on the collected data to gather meaningful insights.

2. Content curation capability and a keen ear for gathering inputs from diverse social media platform.

3. A strong desire to provide a workable solution to various problems to users through different social media platforms.

4. Capability to connect with different sects of people at various levels and stimulate discussion between the groups in various social media platforms.

Link Building

This function continues to have its relevance even in today's sensitive SEO standards of over-optimization. Highly specialized SEO companies have always focused on recruiting experts with sufficient link building experience that encompasses the following functions.

1. Ability to research different link building sources and methods including local business directories, article submission directories, chamber of commerce listings, press release distribution directories and business association websites.

2. Ability to identify and use tools meant for selecting potential link partners.

3. Ability to connect with the identified link partners and establish a working relationship with them.

4. Continuously monitor the various link building campaigns launched at various points in time.

These five roles play a pivotal role in facilitating a fluid and highly effective search engine optimization company. Do you have any additional players who you'd add to your SEO company's roster? Let us know in the comments section below.

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Top 5 Ecommerce SEO Companies in Review

Top Ecommerce SEOThe right expertise, skills and knowledge are the elements most critical when it comes to ecommerce SEO as it is undoubtedly, a difficult and complex subject. This creates the need to hire the expert services of an ecommerce SEO company to make an ecommerce business successful.

Apart from the services offered, the correct approach and reasonable pricing also influence the credibility and popularity of a company for ecommerce SEO services. Here are the top five ecommerce SEO companies in review.

1. Boostability

Boostability was founded in January 2009 with an aim to create effective yet affordable SEO services for the small scale businesses.The company believes in delivering precise, pristine and perfect SEO to their clients. They follow a crisp, step-by-step route to increasing the traffic and visibility of a website, thereby increasing its rankings.

The company offers services include great search engine optimization techniques as well as local SEO and social media optimization for small businesses in order to boost their trust among potential customers. Additionally, the company also offers a free analysis.

2. Click Centric SEO

Instead of offering template based campaigns like most other similar companies, Click Centric SEO develops custom ecommerce SEO campaigns designed specifically for ecommerce websites independent of their type and size.

Apart from expertecommerce SEO services, the company provides professional assistance in content marketing, PPC advertising, email marketing, social media marketing as well as web development and web design. The best part is a free SEO audit, which is then followed by a review of the content, backlink profile, keyword usage and authority of your site.

3. WebPageFX

WebPageFX is a company based in Pennsylvania that proudly proclaims itself as the top SEO company and the 2013 tech firm of the city. In addition, it is an Inc. 500 fastest expanding company.

Although some of the services of the company are several years old, they offer a huge number of services, at the same time being honored with awards, achievements and recommendations. Its quite an afforedable SEO service, offering their cheapest SEO package at $600. WebPageFX assures top-quality services helping businesses accomplish their dream targets.

4. WebiMax

Crossing a revenue of over $10 million in 2014, WebiMax is a remarkable digital marketing company that has completed over 600 campaigns. The company adopts a unique approach and strategies specific to every campaign crafted by a team of skilled professionals.

WebiMax complete service package covers SEO, social media, paid search management, reputation management as well as web design and development. WebiMax makes a mark in all aspects critical to the visibility of a website, whether its analyzing the site's technical elements, creating on-site and off-site content or designing unique link building tactics.

5. Blue Acorn

Running SEO campaigns for large as well as small Ecommerce businesses, Blue Acorn offers a complete team of SEO masters to work with utmost dedication on every campaign.

The company provides 3 different kinds of ecommerce SEO services clubbed into three Tiers including keyword analysis, SEO audit, on-page analysis, competition analysis, analytics analysis, monitoring and tracking, strategy execution, monthly analysis and reports, ongoing SEO adjustments, online PR campaigns and content creation. The company also assists with email marketing, PPC campaigns, social media campaigns andaffiliate marketing.

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SEO Site Audit Template: The Ultimate Framework

SEO Site AuditThe basic fundamentals of Search engine optimization (SEO) are constantly changing. If you are a site owner, only an experienced and savvy SEO professional can accurately assess your website. You can use free tools to conduct your own SEO site audit, but tools and data can only provide so much. 

If you opt for the services of SEO companies, reliable providers should have a basic framework on how they will organize SEO site audits and deliverables to prospective clients. So below, we outline five key concepts that digital marketing companies and blooming SEO companies alike should cover in providing comprehensive SEO site audits.

1. Technical Analysis

If the popular search engines can't crawl and index a given website, they can't list it. A comprehensive SEO audit should therefore verify primary codes that support any site. A professional SEO company should:

Analyze How Duplicate Content Is Identified

Almost every website online has some duplicate content. Some have some content syndicated from other sites. The audit should advise on the use of canonical tags to save such sites from penalties.

Validate Sitemap

This is important because XML sitemaps give the search engines the relevant information, as well as page rank. This also includes public pages to be crawled and when last the pages were updated.

Assess Site Speed

How fast or slow a site loads is important. Slow websites will send visitors away while those that load faster can give any site a ranking bonus.

Perform A Backlink Analysis

This is a key aspect in SEO site audit because links leading to any website can also influence its ranking. If links to a site come from poor quality websites or unrelated sites, it damages the site's SEO.

2. Usability Audit

This part of a professional SEO site audit checks whether visitors find the website easy to use.

Ease Of Navigation

Every website is different and so is navigation structure. Whether the site's menu is fancy or uncomplicated, the audit should consider whether visitors can find what they are looking for.

Proper Internal Linking

Links to other pages on the site are great for reducing bounce rates and keeping users engaged. SEO professionals should ensure that pages are not saturated with internal links and such links should also not be blatantly optimized.

Content Grouping Analysis

This is an organizational system that allows URLs for related pages to be grouped. It is a logical approach that SEO companies should use to structure websites well especially retail ones. This will help users to narrow down from a general category like "Shoes" to a specific category like "Men's Slippers."

Schema Markup

This will enable HTML tags to effectively inform search engines about specific details. Schema markup will help search engines index any site more accurately. It also helps create rich snippets to help visitors find what they are looking for.

3. On-Page Audit

A comprehensive SEO site audit should analyze the content on all pages and provide valuable SEO guidance. Key on-page SEO aspects include:

Title Tags

Title tags are often helpful especially if they are concise, unique, and descriptive.

Meta Descriptions

For many users, this often decides whether they should click some links or pass them up. Since page titles and URLs can be misleading, a good Meta description shows the user precisely what to expect on the page.

Headers & Subheaders

Header and sub-header tags contain text which should be optimized and not just for the reader. Headers with keywords will become categories that search engines can easily recognize.

4. Page Layout & Design Review

How a page is laid out is also key factor SEO professionals should consider. Do the pages help search engines recognize onsite content? The audit should evaluate overall design, including calls to action and ease of use. Ideally, pages should flow naturally.

5. Content Analysis

Whether content is customer or industry focused or brand specific, a comprehensive SEO site audit should analyze content for value and consistency.

A professional SEO site audit should consider aspects like keywords, Meta data, back linking (incoming and onsite links), navigation, content and user experience. The purpose of a good site audit should be to identify key areas on a website to immediately improve its organic search engine visibility. A Traverse City SEO company that addresses these essentials adds a great value to any site owner.

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What to Know Before Hiring a Website Optimization Company

Website Optimization Hiring ProspectingUnlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.

In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.

Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company

The Basics

Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:

  • Past Clients & History of Success - A good and reputable website optimization should be in a position to freely share their past clients and the products and services they deal in. This will help you analyze their performance based on how their clients appear in search engine results. They should also give you their clients' contacts for verification that they truly did the work.
  • Website Optimization Strategies Employed - A good website optimization company will be able to share with you some of the strategies it uses and the duration it will take to achieve the goals. A good proposal should include your website's technical review, how the technical experts will improve the site's performance for better usability (i.e. faster load speeds, calls-to-action, easy of information absorption, etc.) as well as better search engine rankings (better crawling and indexing, minimized HTML code, etc.)

Links & Social Media?

A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.

  • Adherence to search engines' webmaster guidelines - The optimization company should strictly adhere to the search engines' guidelines. Lack of adherence may lead to low search results or ban from search results altogether.
  • Web property ownership - Make sure you are the one who will own the site and not the website optimization company. The domain name should be yours. You should also ensure that you have website's username and passwords.

Honest, Communication, & Working Relationship

Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )

  • Measuring the success of website optimization - The optimization company should have a means of tracking the site's performance after optimization i.e. increase in search results ranking keywords used to find your site etc. They should then share the data with you and use it to improve the site more.
  • Communication and reporting - You should agree on the means of communication with the consultant since you will be working together for some time.
  • Payments - You should find out the amount your website optimization consultant will be charging you and the criteria used.
  • End of contract - Make sure you retain the website when the contract ends. Ensure nothing changed in the website is altered or removed in the event of the contract termination too.

Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.

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An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

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