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Tips to Recruit Gifted SEO Talent for Your Company

Expert SEO TalentOptimizing the company’s web presence is one of the best ways to generate more revenue and boost profits. With respect to the high standards of Google and risks associated with SEO, the task of broadening a website's search engine presence cannot be left to mere amateurs.

An SEO professional needs to be a legit expert who can build an informative search engine friendly website. Below are skills that business owners and marketing managers alike should consider in recruiting gifted SEO talent for hire.


Building a website that resembles many others will never aid a business. The best SEO talent creates a site that has peculiar features to distinguish it from the rest and attract customers. They should be able to manage the website and organize its content in such a way as to be both informative and optimize search results. Ability to devise SEO strategies to create links while avoiding back links to low profile sites that results in spamming is essential.

Understanding of the three SEO levels namely: technical SEO, on-page optimization and off-page optimization is an important as it means the consultant is multidimensional. In recruiting gifted SEO professionals, seek out individuals who are more creative and offer three degrees of success.


Some SEO companies utilize illegal practices (black hat) to improve the ranking of websites. Such candidates only dent a company’s image and never bring benefits to the company. Ideal candidates use legal and acceptable SEO practices which can be readily shared with the customers. This will enable the business to act in a professional manner, share the basic methods and the intended goals transparently.

Excellent Personnel Relation Skills

An SEO expert possesses the ability to communicate his ideas in a clear fashion towards both the company administration and the customers. Recruiting gifted SEO talent cannot work in isolation. To the administration, they have to excellently state why a change in the website layout is necessary and make clear presentations on business progress and prospects.

An organic SEO expert should be able to respond effectively to customers quests and pacify them when they complain about company issues. Hard company decisions also need to be communicated to the clients in a wise way to maintain the good company name.


Search engines introduce new concepts and standards as well as best SEO practices very often. A good consultant should quickly integrate these updates into their work to prevent them from handicapping the company’s site. A passionate person, curious to explore, ready to learn a new tool, willing to master a new technique is the ideal candidate. This is perhaps one of the most effective ways to recruiting gift.

The flexibility to fit into a company’s special culture is also another lookout point. The personality of a candidate should match that of the organization or else it will be hard to integrate them.

Proven SEO background

Experience in the SEO field with practical demonstrations to support it is a key skill. An SEO campaign on different domains for different companies is an added advantage. A business owner should look into at least the last three references to check on the success delivered by the candidate.

A good website will form an intriguing image of the company on the internet, a move that increases traffic flow to the site. In recruiting gifted SEO talent, you can also try incentivizomg recruiting gifts to compell strong candidates, such as employee rewards and bonuses of performance. All in all, hiring an in-house SEO expert can help empower a digital marketing strategy that attracts loads of customers to the company.


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