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What Truly Defines a Top SEO Company

Top SEO CompanyAccording to a survey carried out by "over 380 enterprise search marketers and SEO professionals" and published at Search Engine Land, the success of an SEO company will depend on few select variables.

The survey analyzed and evaluated common behaviors in the market of SEO companies. Various behaviors played an important role in the success or failure of a company that offers SEO services. The survey brought to light the following aspects:

Areas of Success

The survey identified three main areas where top search marketers and SEO experts thrived. The areas identified are content reporting excellence, evangelism, and internal creation. Best practice was very important in each of the three areas. In identifying the success of a firm, the survey distinguished "best in class" from the "laggards". A top SEO company used advanced reporting techniques. The company was also involved in the content creation process right from the beginning. Best practice behavior reporting specifically included the following:

  • Determining a strategy by use of reporting data
  • Early and frequent reporting
  • Varying reporting according to stakeholder requirement
  • Freeing precious time by automating reporting
  • Combining data from many sources to come up with meaningful insight
  • Using hidden data to draw insights

Budget Influence on the Success of an Organization

The survey also made a rather interesting discovery. Contrary to what most people might think, the amount of money spend on search engine marketing had a great influence on the Company’s success. The people carrying out the survey realized that 43% of the "top in class" had spent more than 10% of their budget on marketing. 57% of the "laggards" had spent less than 10 percent of their total budget.

Size of the Team

There is always a common notion that having more search professionals in a team is always advantageous. However, according to the survey, this is far from the truth. Results indicate that a leaner SEO and search marketing team will provide better results. The study indicates that almost a third of the "best in class" companies have one person in the team, while 68% of the leading organisations use teams made up of only 2 to 4 people. What we can draw from the survey from "Research and Search Engine Land" is that a company is more likely to achieve success by employing two to four people in a team.

In summary, an SEO company looking to succeed and become a leading firm in the industry needs to have the above pointers in mind. The highest chance of success will come through combining the common behaviors and ensuring that they are followed judiciously.

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Google Survey Reveals Intriguing Survey Data About Mobile Search

Google MobileIt is true that PC search behaviors have extended into mobile phones. Google has sponsored research which reveals that 74% of smartphone users are using search engines on their mobile devices. Yet most people find mobile search rather awkward and harder to use as compared to using search online.

These are some of the results that came up as a result of a survey carried out by Search Engine Land and SurveyMonkey.

As to the behavior that most people showed while conducting online results using their smartphones, the following were ascertained.

  • That 52.5% of the people use search engines just like on the desktop.
  • That 21.1% of them used their smartphone totally for online research.
  • That 10.6% of them relied on apps and mobile search equally.
  • That 8.3% of them use search engine only when an app cannot find what they are looking for.
  • That 7.6% of them use mobile apps primarily.

(These figures have been rounded off and thus may not make up a hundred percent.)

The survey revealed that slightly more than half (52.5 percent) of the mobile audience made use of search engine just like desktop. However over 63%, to some extent, engaged with mobile search. 10.6% of the people past the 52% mark, used apps and search equally. The population which had replaced the search with apps appears to be quite small.

As to the experience of the users, the following were ascertained.

  • That 61.4% of the people found carrying out a search using a mobile phone proved to be quite harder as compared to using the PC.
  • That 18.5% of them concluded that searching using a mobile phone is relatively easier because it incorporates the use of voice search.
  • That 10.6% of them preferred using apps as compared to searching the web using their mobile phones.
  • That 9.6% of them do not use search completely on their phones.

(These figures have been rounded off and thus may not make up a hundred percent.)

While the majority of the smartphone users prefer searching using their mobile phones, 61% find it harder compared to using the PC. Less than 20% on the other hand attributed their easy search while using mobile to voice search. Slightly over 10% revealed that they liked using apps more than mobile search engines.

This survey was carried out by Marketing Land and SurveyMonkey, between 21st and 22nd November 2013. These results were arrived at using a confidence interval of 95% and a margin of error of 5% from over four hundred Americans by the use of SurveyMonkey Audience.

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