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A Plastic Surgeon SEO Strategy in a Nutshell

Whether you do SEO for surgeons as a marketing professional or you're tackling your plastic surgeon SEO strategy in-house, executing a solid strategy doesn't require a lot of resources. Rather, successful SEO for surgeons is the result of implementing the proper techniques in the right places.

As we approach 2015, revamping your plastic surgeon SEO strategy will be vital to succeed in the new year. Below are some foundational strategy insights to help you attain top search engine exposure for the keywords that will drive your surgical practice meaningful traffic.

1. Choose Keyword Targets Mindfully

Keyword selection will often depend on where you're located. If your surgical practice is based in a competitive geographic market (e.g. San Francisco or Dallas), then you'll want to look at more precise long-tail keywords that reflect your core surgical specialties.

Google Local SEO

For instance, a surgeon in a smaller city like Traverse City, Michigan can rank easier for "plastic surgeon Traverse City" compared to a plastic surgeon in San Francisco. The latter California-based surgeon would be better off optimizing for surgical niche like rhinoplasty, breast augmentation, or other specialized surgical procedures that people are seeking. This helps slim down the competition while helping you attract more targeted patients.

In short, it's often best to build your surgeon SEO strategy around a very specific niche. Almost every plastic surgeon wants to rank for "plastic surgeon [city]." By choosing highly-specific keyword targets, you can define your plastic surgery practice as the authority in a given surgical specialty.

There are some agencies that specialize in SEO for surgeons, and offer free audits to help with keyword selection and developing your surgeon SEO strategy. We suggest www.OptimizedSurgeons.com. Not only do they offer services in SEO for surgeons, but they offer a wealth of insights on their blog.

2. Populate Your Website With Unique & Valuable Content

Many SEO-savvy surgeons are over-concerned with on-site optimization, as many are under the impression that a strong website is what fuels top rankings. Well, on-site factors are only about 30% of the equation in how Google determines it's search engine rankings.

Plastic Surgeon SEOFocus your on-site SEO efforts on creating unique and valuable content that resonates with your target patients. Sure, keyword relevancy is important. But having a website with deep content that helps educate, inform, and/or enlighten patients is what ultimately distinguishes the authorities from the rest of the pack.

Some content strategy ideas include:

  • Start a blog or articles pages where you can regularly publish content about your surgical specialty
  • Create webpages (e.g. "Our Services" or "What to Expect") that very deep and rich with unique content that offers value
  • Ensure your homepage content has at least 200+ words of crawlable text (avoid having a lot of text in images where spiders can't crawl it.)
  • Create videos and other rich media content

You're website doesn't need to be a library. Rather, a simple 10-page website can rank just as well as deep 100-page website. It all comes down to the off-page variables that define your practice.

3. Invest Most of Your Surgeon SEO Efforts Off Your Site

Off-site variables (e.g. backlinks, social signals, etc.) make-up 60-70% of Google' search engine algorithm. For this reason, you'll want to invest most of your time and energy in external endeavors.

Backlinks are ultimately the bee's knee's to ranking higher in Google organic search. However, in most cases, Google will display the local search listings (accompanied by the Map and red pins) for desired keyword targets that are associated with a city or geographic reference. The ranking algorithm of these local search listings are determined by other factors, with citations (mentions of your practice's name, address, and phone) being paramount.

Start by getting your practice listed on major directories like Yelp, Google+, LinkedIn, Yahoo! Local, Superpages, Yellowpages, and any others you can find. You should also check out directories and websites specific to surgeons. Having a profile on these websites provides a citation which can help with you Google local rankings. Additionally, many of these profiles will provide a link back to your website, which can help increase your Google organic search ranking.

Several sources of citations and backlinks are also social media sites, which is another layer of the SEO equation. Having an active presence on Facebook, Twitter, LinkedIn, Google+, YouTube, and/or Pinterest, can offer a solid supplement to SEO. If you're regularly blogging and producing content, then these social sites offer the perfect medium to share your content.

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SEO Company Carves Niche in Providing Internet Marketing for Surgeons

As a medical professional in the plastic or cosmetic surgery profession, there are a number of things to ensure you keep in check in order to be more competitive in the market, and having a good online presence is definitely one of those things in this age and day. SEO or search engine optimization is the marketing approach that involves promoting the online presence of a website in order to reach out to more of your target market.

Especially when in a competitive profession in the healthcare and beauty industry such as a surgeon, one of the best business decisions you can ever make in terms of online marketing, is choosing the right company for your SEO. Specialization is an important factor to consider when looking for a search marketing firm for your business or profession, but finding a firm that specializes with SEO purely for surgeons might be a daunting task. The good news however, is that there are a few good companies you can hire to help with your surgeon SEO efforts.

Optimized Surgeons

Optimized Surgeons is one of the good companies, a highly reputable plastic surgeon SEO company that offers a specialized number of Internet marketing services for surgeons. Some of their online marketing solutions for surgical professionals include organic SEO and search marketing, social media marketing, content marketing, web design, branding, and PPC advertising all for surgeons.

The company provides an opportunity for surgical professionals seeking to gain a big brand name online through website promotion, with a number of resources geared to increase the search engine ranking of surgeon websites and increase web traffic.

Organic SEO & PPC Advertising

While organic SEO is designed to promote viewership and ranking on search engines for surgeon’s websites, other approaches such as PPC Advertising and link building are geared to increase traffic to the site, and to promote client enrollment. Both of these elements are integral to Optimized Surgeon's Internet marketing services.

Web Design for Surgeons

With a user-friendly website that is fast and easy to navigate; and one that can be accessed using mobile devices from different types of browsers, clients don’t find it hard to come back to your website for more content or information. This is achieved through website design that looks professional, yet helpful and enticing to the user looking for surgical assistance or information, which is one of Optimized Surgeons’ specialties.

Social Media Marketing

Your surgical clients and target market also need to be engaged through the social media platforms. Here, you can share links, content, surgical product and service updates, while responding to their queries and comments. Also, the content posted on your website is a major asset that should either sell your business or not.

Interesting, correct, and informative content will always be beneficial to any business website and if professionally done to suit the needs of your clients and target market, they will gain more trust in you and see you as a professional or organization they can trust and rely on.

Content Marketing & Branding

Also, some surgical procedures may not be an everyday affair, meaning that referrals from your previous or current clients are crucial in getting more clients. A proper content marketing approach combined with social media marketing can achieve this.

Apart from just offering content marketing solutions for surgeons, this company also provides their clients with the opportunity to link to a huge network of blogs that are related to surgery and publishing websites with authority links. This serves to increase traffic, promote brand awareness and increase search engine rankings while generating citations.

Link & Citation Building

Links can be outbound, where your site has website links that point to other sites, or inbound where links pointing to your site originate from other websites. The same applies with citations, but in this case, it is your work that is mentioned (cited) instead of links to your site being provided. Both links and citations inform search engines about your niche, and help increase the trust as well as quality of your website. This in turn helps promote ranking on search engines.

Due to its prime focus in offering internet marketing services for surgeons, Optimized Surgeons has continued to display an impressive growth to become one of the most reputable search marketing firms. You can check out more of their services and additional information about them on their site at

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