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Leveraging Google Plus for SEO

Are you looking for ways to improve your search engine optimization (SEO) efforts? The emerging social media platform Google Plus, or Google+, is one spot that you'll want to add to your list of SEO strategies

Google Plus is an attempt by Google at entering the social media networking scene. Although there is a lot of debate as to the ability of Google Plus to last, one thing is for sure; you can use Google Plus to help make your presence known and improve your search engine rankings.

Social SEO Strategies

There are several local SEO tactics you can use to improve your rankings through Google Plus. The first is by increasing the number of followers you have. It is important to get as many followers as you can on your Google Plus account. It does not matter if you know them or if they are relevant to you or not. The quantity is what matters and not the quality.

The reasoning behind this is simple. When anyone who follows you on Google Plus performs a search using the keywords you use to optimize your website, your site will come up within the first listings of the search results. This is because Google Plus is tied into the search results (via "Google Search Plus Your World") which is designed to deliver more relevant and personalized search results.

Social SEO Strategies via Google Plus

The advantage to having a strong follower base on Google Plus is that even the friends or 'circle connections' of your followers will be presented like search results with your site potentially at the top. This is Google's way of saying "hey, your friends liked this site for (keyword x) so maybe you will too."

In essence, this is a trust and credibility based system used through social interaction, and it's momentous for search engine optimization.

Attaining a Following & Marketing Your Content

You can get more followers for your Google Plus profile by placing links to it on your website, blogs, other social networking sites and forums. You can also attain a strong following with various promotions and creative incentives, like contests or polls. Many brands employs cross promotional social media strategies which may involve Facebook or other forms of content marketing.

Another way to improve your SEO with Google Plus is by claiming authorship for articles and content you have submitted online. You can simply add authorship connections from the blog posts and other webpages to your Google Plus profile. This can also help build you credibility and potentially improve your search rankings.

The third way of leveraging Google Plus for SEO is by connecting your website directly to your profile. This can be done by adding a simple code in your website. This code will be invisible to users of the website. You can also opt to add a Google Plus badge. This will help followers of your Google Plus profile to get to your webpage. This way of connecting your webpage and Google Plus profile will dominate search results and can he extremely advantageous when it comes to SEO for ecommerce sites.

Encourage your followers to +1 your page. The +1 button in the Google Plus profile is similar to the like button in Facebook. However, the +1 button in Google Plus carries more weight in a Google Plus search. Results of searches will show the number of +1’s you have on your Google Plus profile even when the user is not logged into Google Plus.

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How to Organize Your Website for Optimum Keyword Relevancy

Among the first phases of the SEO process (after pinpointing the right keywords to optimize a site for) is determining which pages to build.

Building the blueprints of your website is extremely important for on-site SEO. By blueprints, I am referring to the overall site structure or internal navigation of the core optimized pages.

Build a Cohesive Book

In essence, a website is somewhat like a book. The book can be organized with multiple levels of pages at varying degrees of page depth. When a core optimized page is supported by other related pages (often simply long-tail variations,) the core page will bolster even greater keyword relevancy.

Let me provide an example:

Mayoclinic.com is an extremely well optimized website. Notice in the image the layers of pages in the crumb trail.

Website Organization for SEO Keyword Relevancy

Each page goes deeper on a more specific topic about fitness. All of these wonderful pages (as well as all of the wonderful content each page offers) surrounding the topic of ‘fitness,’ will help to support the keyword relevancy of the site around ‘fitness’ related keywords.

Here is another example:

Below is a website our team put together, WebPresenceGroup.net. We wanted to establish keyword relevancy around the keyword phrase “search engine optimization” (really tough keyword, we know, but our strategy goes far beyond that keyword target ;-)

Page Depth for Keyword Relevancy

 Notice in the top navigation, the pages that expand out under Search Engine Optimization services are all sub-sets of the core practices of SEO, such as Video SEO, Local SEO, and SEO Copywriting.

The idea here is bolster a page optimized for a primary keyword with several pages optimized for related secondary keywords.

The organization of your optimized pages is key. Some website optimization companies will simply build out a ton of new pages without considering the page depth or internal structure. This is often the mark that separates the powerful optimizers from the weak.

Link Pages like a Pro

In addition to organizing your pages for optimum keyword relevancy, it is also crucial to link your pages in a very strategic manner.

Again, keyword relevancy is the name of the game. Here you want to ensure that the pages that are being link together are somewhat related to one another. Furthermore, you will use optimized anchor text in the links that you build.

Here is an example of how we use optimized anchor text in the some of the internal links we have created on Web Presence Group.

Internal linking for Keyword Relevancy

This is a portion of the content on our Search Engine Optimization page. Notice how these two blocks of content focus on a particular sub-set of SEO and each have a keyword optimized link in the copy.

The content is relevant and therefore the optimized internal links and anchor text is relevant. This is known as contextual relevancy.

Putting together your optimized pages is like piecing together the pages of a book. Perhaps you are adding an optimized chapter to that book, or building a completely new website. Whatever your objectives are for SEO, the organization of your site’s content is imperative for keyword relevancy.

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3 Powerful Strategies for Ecommerce PPC

Here at Increase Your Rank, we typically write about organic SEO and related strategies. However in the context of Pay Per Click (PPC) advertising, there are ways you can increase the rank of your paid ads without having to spend more money.

Strategies for Ecommerce PPC

Improving the cost-effectiveness of your PPC ads centers on quality score. In this blog post, we are going to share with you 5 powerful strategies for ecommerce PPC - several of which can help bump up your quality scores and minimize the expenditure of ad spend. So let's dive right in.

Split-Testing

Ad copy is an often overlooked aspect to optimizing a Pay Per Click campaign. The copy in your ads can influence not only quality score, but also how search engine users respond to your ads. It is thus important that you split-test several ad variations per ad group.

When you include the keywords in which you are bidding on in the copy of your ads, the relevancy factor helps to increase the quality score. Because of this, it's wise to use all or some of the keyword in the copy. Ecommerce PPC campaigns can have tons of ad groups with hundreds of ads, so sometimes testing more systematic PPC strategies is ideal.

One approach is using Dynamic Keyword Insertion. Using this strategy will help improve the keyword relevancy of you PPC ads by having the headline of your ads to replicate what the users searches. When using dynamic keyword insertion, you include a unique string in the headline like so:

Ad Headline = {KeyWord:Hair Loss Treatment}

The headline of the ad will be whatever the search engine user submits in Google. If a user's search query is more than 25 characters long (exceeding the headline character limit,) the alternative phrase "Hair Loss Treatment" will be displayed.

This ecommerce PPC strategy is effective in improving both CTR (click-through rates) as well as quality score. It will help to ensure that your ad is very targeted and relevant to whatever users are searching. You'll just want to be careful using this strategy if all of you competitors are using it too. This can be quite common for competitive, ecommerce/product-related keywords. Use dynamic keyword insertion wisely and avoid blending in with the ad clutter.

Try running 2-5 ad variations, depending on how many impressions a certain ad group is receiving. If you ads are getting a lot of exposure in little time, it makes more sense to split-test 3-4 ads, as opposed to just 2. Here you can try number of awesome strategies in you copy.

One cool approach is partial use of dynamic keyword insertion. For instance, we might write the headline to appear like:

Ad Headline = Premium Leather {KeyWord:Jackets}

So if someone searched "leather coats" or "leather jacket," our ad would display the headline "Premium Leather Coats" or "Premium Leather Jacket."

Ad Extensions

Another powerful and cost-effective technique to improve the CTR of your ads is using ad extensions in Google AdWords. Ad extensions are tools that you can use to enhance the presentation of your ads, and there are many of them.

 

One of the most effective ad extensions is Site Links (shown in the image.) Here you can include links in your ad that direct users to specified inside pages of your website. Not only does this help facilitate conversions and overall usability, but using the Site Links ad extension can help make your ads more prominent and outstanding in the search results. This can be very effective for competitive keywords in an ecommerce context.

Another great ad extension for ecommerce PPC is product extensions. This will display an image for the specific product being advertised, which can really make your ads stand out from the clutter. For product-specific ads, testing the product extensions feature in Google AdWords is an effective strategy.

Keyword Bidding

Another technique to make your ecommerce PPC efforts more efficient is applying keyword bidding strategies like modified broad match. Unlike broad, "phrase," or [exact] keyword matching, modified broad match uses a "+" symbol in front of any keyword that must be included in the user's search query for your ad to appear.

For instance, if we bid on the keyword phrase +kids +organic +clothing, those three words must appear in the users search query for our ad to show up. (So "organic cotton clothing for kids" would trigger the ad, however "childrens organic clothes" would not.) This strategy can help ensure that you ads are being shown when users search long-tail keyword phrases with greater detail.

Another benefit of using modified broad match bidding is that the cost per click (CPC) for some keywords is significantly lower. You can try using creative bidding strategies like kids +organic +clothing. By leaving "kids" as a broad match, your ad can display for searches like "childrens organic clothing" because "childrens" and "kids" are related, with respect to Google's broad matching standards.

Summary

Ecommerce PPC advertising can be a complex endeavor, depending on the size and nature of the online store. Developing effective strategies for ecommerce PPC is essential to thrive amongst the competition. We suggest you employ these three strategies and start realizing greater PPC ROI.

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6 Social Media Marketing Strategies for Small Businesses

Social Media Marketing Strategies for Small BusinessesPlanning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.

Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them. 

Below we offer six social media marketing strategies for small businesses.

1. Facebook

The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.

So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.

There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.

2. Twitter

In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.

The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.

The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.

3. Company Blog

Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.

For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.

In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.

4. LinkedIn

This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.

5. Multimedia

This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.

6. Combine Social Media Tools

With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.

We hope these six social media marketing strategies will help empower your business for many years to come.

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5 Web Marketing Tips for Law Firms

If you are looking for law firm web marketing tips that are effective, yet cost-efficient, there are several options that your law firm could explore.

In this blog post we highlight five areas of your web marketing strategy that you should evaluate to begin on the best course of action.

1. Establish Measurable Website Goals

Marketing a website is something most law firms know is important. But far too often, firms will jump right at SEO, PPC, or social media marketing without establishing well-defined and measurable goals. Defining the goals of your website will ultimately help you create the optimal web marketing strategy. If your goals are to leverage your website for more local traffic and lead generation, then local SEO and social media marketing might be the best tactics for success. The answer hinges on the goals and objectives of your law firm web marketing strategy.

2. Start Tracking Web Traffic

Parallel to establishing goals, you'll need to have specific and accurate tracking measures in place to determine success and make adjustments to your law firm web marketing strategy. One of the most popular ways of tracking web traffic is incorporating analytics (such as Google Analytics) on your firm's website. This will provide insightful data for marketing and research, such as where most of your web traffic is deriving, the average amount of time users spend on your site, the top content or webpages of your site, and other behavioral analysis tools to pinpoint weakness and opportunities in your campaign.

3. Evaluate Your Site's Content

In the SEO world, links and social signals are surely powerhouses for success; however, neither of these components will reach their fullest potential if the content on your website is poor. There are two things that your content needs to achieve. It must first offer valuable and relevant content that speaks directly to a specific audience. Next (for SEO,) your content should be respectfully keyword optimized with semantics that will help your site attain top search rankings. Spend some time evaluating your website's content, and remember, quality and value comes first.

4. Take Advantage of Local Web Directories

If local SEO is a part of your law firm web marketing strategy, local web directories can offer a great opportunity to build quality, white-hat links to your site. The greatest advantage of these business directories is that they many of them are free. By listing your firm's website in these web directories, you can inbound direct traffic to your website, directly from the website (not from the search engines.) Lastly, building a presence on web directories also count as "citations." Citations are simply the name, address, and phone number of your law firm. The more accurate citations your law firm has throughout the web, the greater legitimacy Google sees in your website and overall brand. This can help boost your local Google+ rankings (formally Google Places) in the organic search engine results.

5. Analyze Your Competitors' Strategies

Law Firm Web MarketingTaking the time to analyze what your competitors are doing can reveal a wealth of insights for your law firm web marketing strategy. You can do this by paying a visit to their site to see how and what keywords they use through their site's content. You can also use SEO software to check the number of backlinks pointing to their website. This will tell you just how authoritative their website is (and thus how much effort it will take you out-rank the competitor,) as well as offer ideas on where you can go to build some good links to your website.

Take a step back and really look at the grander, more long-term picture of you law firm's web marketing strategy. Don't just think a 1 or 2 years into the future, think 5 to 10 years. Although the web is constantly evolving, position your firm accordingly and take advantage of the freshest opportunities to exploit your brand.

This blog post was contributed by Tyler Tafelsky

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The Importance of Google+ Reviews for Local SEO

Google one of the most powerful marketing tools that you can use to help grow your business online. If you would like to give your business a boost, it is recommended that you sign up with Google+ Local. This being a local listing, you get a chance to reel in targeted traffic from your area. Another benefit of using Google+ is the local SEO benefit. Since Google Places pages have been replaced with Google+ Local pages, the search exposure can be invaluable.

Like Google Places pages, attaining a wealth of Google+ Local reviews can help promote your business's search engine listing. However, not many businesses understand how to attract more reviews from their customers. Before we get into reviews, first lets talk about how Google+ Local can enhance your business.

Be a Local Leader via Google+

What is Google+ Local Reviews? Before getting into the local reviews bit of it, it is pertinent that you first understand how Google+ local works. Essentially, this is an extension of the popular feature Google Maps. It is a way of fostering interactivity with Google Maps. Google Maps is made up of locations globally. Each location will link back to a Google+ Local page. Thus, anyone can learn all they need to know about a business in brief by clicking on the business’ local page.

Google+ Reviews for Local SEO

The information that can be gleaned on this is not simply about what the business offers though. You can get a wide range of information including directions to the physical address of the business, videos pertaining to the business and more. With Google+ Local Reviews, customers get a chance to post about the experience that they had with a particular business.

Generating Google+ Reviews

There are a number of ways that reviews can be generated. For one, a business can request their past customers to post about their personal experience with the company. This is a great way of getting positive reviews especially if you strive to provide excellent services. However, you should keep in mind that you cannot dictate what type of reviews will be posted. Another way that reviews can be generated is through Google itself.

Google has taken it a step further by aggregating reviews from third party sites that specialize in reviewing businesses. Thus, you will find that a wide range of reviews will come up for different businesses on Google+ Local reviews. This will give potential clients a chance to see what type of business they will be dealing with. For instance, if you operate a Michigan SEO firm, you may want to encourage your clients to offer reviews so that you're perceived as a credible Michigan SEO expert.

Can the reviews be edited or removed? As aforementioned, a business has no power over the type of reviews that will be posted about them. Therefore, it is not uncommon to find that negative reviews will also be posted as these reviews are largely based on a matter of personal opinion. Although a business’ first option would be to get rid of negative reviews, this is not an acceptable practice with Google.

It is always best to get two sides of a coin since everyone will have their own opinion. However, in the event that a review was illegal, was incorrect, or perhaps it was irrelevant, you have the opportunity to flag the review. Google will then investigate it and decide on whether or not it should be pulled down.

To learn more about the importance of integrating Google+ with you local SEO strategy, visit SEO Illinois experts, Online Innovative Creations. The provide free SEO and web assessments for all types of businesses.

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Tips for Developing a Website Content Marketing Strategy

Creating quality, audience-valued content is an important aspect of online marketing. It's important to consider where you post or share your content and the frequency of doing this.

However, the top consideration remains on the kind of content you create and how you present it.

It is important to develop a strategy for creating marketable content in which you will place on your blogs, videos and even the web pages. The best strategy begins when you start thinking like a publisher whenever you want to come up with the right content.

A publisher usually considers the work they have done in the past when coming up with a new project. You should try and go through some of your old content and consider what you can re-use depending on relevance. You can just add new information to the existing content and then create something that will still be relevant today. Just have a stock of all your old content just in case you may need to reuse it.

The next step is to set goals before you start developing your content. It is important to be sure about what you wish to accomplish before you set out to do succeed. Understanding why you are creating the content together with its purpose for your business will help you come up with a list of goals.

Bear in mind that every business has distinct goals when creating certain content. For instance, one company may want to use the blog post to mainly drive traffic to their website whereas another may want to experience higher conversion rates or customer retention using that content. Whatever the case, the main idea should be to achieve a certain business goal.

It is also recommended that you do a lot of research prior to creating your content. Understand your audience, online market and a list of keywords together with what is happening in the social scene before you create any content. After this research, you can now start creating an editorial plan. This will help you optimize your website's content for better exposure.

An editorial plan basically contains the steps and key elements used in content marketing. It may include the dates, themes, events, distribution channels, Meta data, content pieces and content owners. Your audience should be able to identify your personality as a business if you want to have a good number of loyal audiences. Using an editorial calendar is a great way to keep track of your strategy, remain organized and reducing the risks of missing critical steps in the content marketing plan.

When it comes to content creation, it is suggested that special importance be placed on the persons creating your business content. You can decide to outsource to a more qualified content marketing agency. The creation process can be easier if you supply the creators with the research you have performed earlier and your goals.

Make sure you know where you will distribute this content and note it in your editorial calendar. Promote your content on social web pages. After deployment of the campaign, make sure you assess your results in order to determine whether your goals have been met.

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5 Tips for Building Your 2013 Local SEO Strategy

2013 Local SEO StrategySEO is constantly evolving. One thing that's for sure is local SEO in 2013 is going to center on real marketing. That is, no longer will automated link building strategies or keyword optimized content win the game.

Instead, your 2013 local SEO strategy will need to focus on legitimate marketing principles of attracting a real audience and establishing real connections. In short, this will center on quality content and social media engagement.

With that said, below we share with you five tips for building your local SEO strategy for 2013.

1. Create and Verify Your Google+ Page

There's no doubt that local social media is going to have an immense impact on your 2013 local SEO strategy. One social networking platform that you must address is Google+. Google+ will (in fact already does) have a direct impact on the organic search results. For this reason, you'll want to create and verify you Google+ page as a start.

2. Get to Know Your True Local Market

Like we mentioned above, SEO is becoming more like traditional marketing in the sense that success will hinge on real relationships and interactions. The best insights you'll gain for your local SEO strategy will hinge on getting to know your true local market and what drives them to take action. What types of social media platforms are they using? What keywords are they searching? Ask yourself a lot of questions and do some market research to reveal everything you can.

3. Assess the Content of Your Website

The content of your website, spanning from the images to the copy, should be assessed when revising you local SEO strategy for 2013. Conjure up a strong sense of empathy and really get a solid idea of the perception and motives of your target market. Ask yourself: what style and tone of content is going to appeal to them the most? Additionally, you may also want to consider the design and layout of your site to ensure it's up-to-date and attractive.

4. Develop a Content Marketing Strategy

Your 2013 local SEO strategy must definitely incorporate content marketing. But what's more than just articles and blog posts for inbound market is rich media content like videos, slideshows, infographics, and podcasts. Get creative with content marketing, and develop a strategy that's best aligned with your target market, as well as your capabilities.

5. Establish Local Connections for Guest Blogging

Local relevancy plays a huge role in generating quality link popularity for local SEO. By establishing local connections for guest blogging, you can add links back to your website that will have incredible SEO value. Reach to local business websites that have blogs, even if their focus is slightly different. The idea is to get creative and find ways to make you content applicable.

You have plenty of time to start building you 2013 local SEO strategy, but it doesn't hurt to start brainstorming now. We hope these insights will give you solid direction to plan and execute a successful SEO campaign for you local business.

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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

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Expert Insights to Develop Your Content Marketing Strategy

Content Marketing StrategyOnline content is increasingly doing most of the sales work in today’s digital world. This has eased the burden on sales teams. Having strategically developed and published content makes your company to have a presence in many places thus influencing customers and also driving sales without physical presence.

The capability that the Internet is providing to businesses today is something that was unimaginable in the past. The key is to develop a content marketing strategy. As such, you can engineer an all inclusive strategy that focuses on content creation, which aids your universal marketing plan. 

  • Identify the specific market niche that you want to target. There are usually more people or groups that businesses do not realize that are in their target audience. This can be done by establishing which other businesses can make money by providing the solutions that you offer. You should identify the demographic set up of your target audience so that you can deliver content that is most relevant.
     
  • Become an authority in specific things. Spend time to develop your main content talking points and establish the specific areas that you want to excel in. This will enable your business to carve a niche. Provide thought leadership in specific areas for users.
     
  • Publish your authoritative content in many places with different formats. Do not limit yourself to your website only. The goal is to appear everywhere so as to leverage the exposure as well as communities in other portals so as to reach new audiences. Creating content for many pages may appear to be an enormous task. It is possible to re-purpose one piece of content in multiple ways, such as turning a great article into a video or inforgraphic.
     
  • You should create an email subscriber list for your business. You can offer free downloads in exchange for subscribing to a list. This can be an informative eBook or tips on how to do something or a case study or anything that will attract the attention of your audience. Providing valuable content to an already existing and interested audience will enhance your brand as well as build loyalty. This is especially necessary when you are launching a new product or service. It is advisable to use an email passer, which automatically adds emails to your listing every time a user browses your sign up portal.
     
  • It is advisable to create a social media strategy. You can open a twitter account as well as consistently post ideas on Facebook so as to maintain a firm presence in the social media networks. This will strengthen your search engine optimization, which will boost your visibility online. You may also contact journalists that write about your niche where you will gain more knowledge through publications and stories. The content that you create should open dialogue. This can be done by creating messages and tweets that give hints on your core ideas and topic areas in advance.
     
  • Develop a plan of action that is hinged on a time frame. Do not lose focus on your customers while creating content. It is advisable to have a dedicated person to manage content development.

Finally, you should make sure to monitor and analyze results that yield from your content marketing strategy. It is important to establish how users came across your business so that you can focus on the platforms that are likely to lead to more audiences to your site.

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  • An Inside Look at Google's RankBrain Algorithm
    Have you heard about the latest in RankBrain?... read more
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Blog Tags

SEO & Internet Marketing Resources

SEO for Cosmetic Surgeons

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Moz

A variety of software, tools, blog articles, learning resources, and services for SEO.

SEO Book: Great SEO Resources

An extensive offering of cutting-edge SEO tools, tips, news, and more.

Google's Matt Cutts Blog

Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.

Wolf Howl Digital Marketing Resources

Graywolfs SEO blog from industry professional Michael Gray

Warrior Forum & Blog

Join the conversations on the #1 Internet marketing forum on the Web.

Digital Marketing & Business Blog

See how some of the most successful companies do business.

SEO & Website Optimization Company

A trusted provider of organic SEO, Pay Per Click advertising, content marketing, link building, and other services pertaining to website optimization and Internet marketing.

Click Centric SEO Services for Ecommerce Site

Specialists in ecommerce SEO services, Internet marketing, email marketing, social media marketing, and more.

Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

Organizing Pages for Website Optimization

Very enlightening article on how to organize the pages of your site for the maximum SEO impact.

CaptivateSEO.com

A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

SEO Tips for Ecommerce Websites

Explore beginner to advanced SEO tips solely for ecommerce websites. This blog covers all kinds of areas like link building, content, social media, and more.

Web Presence Strategy Guide

Find trusted house sitters and pet sitters in San Francisco and throughout the Bay Area of California.

Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Local SEO Peoria IL

Get local expertise for Peoria search engine optimization services. These guys know the in's and out's of local SEO, social media, and Internet marketing.

Ecommerce SEO Site Audits by ClickCentricSEO.com

Receive a free SEO audit, specialized services and consulting for ecommerce SEO, link building, social media marketing, and more.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

Captivate Search Marketing

Full-service Internet marketing company in Atlanta that advocates a "search first" framework in providing services for brands.

Marketing / SEO
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