Local search is an SEO (search engine optimization) facet that targets a specific geographic location. Targeting a specific locality is advantageous in that you will advertise to people who are more likely to buy from you. When it comes to Internet traffic, quality beats quantity every day.
So, how do you optimize for location? The theory of how this is done is not very different from how SEO of websites and blogs is done. The only major difference is that the actual practice is much more focused. With local optimization, optimization is not simply for your targeted keywords or keyword phrases. Emphasis is placed on ensuring that your brick & mortar store and the site come together in an easy-to-follow manner.
Local search engine optimization techniques are aimed at getting your name, your site, and your business in sight of the most likely users of such information. These are the people who are located near where the brick & mortar store is located. Local search can be taken to be the online version of the Yellow Pages. An example of how local SEO works is that if you have a restaurant in Boston, Massachusetts, potential clients who do searches with the keyword “restaurant” followed by a local area modifier will end up getting your website as one of the results. They will also get a list of restaurants in the area on Google Maps.
Google is now penalizing websites that are over optimized. The recent Panda updates mean that the best option if you want a high ranking is to focus on great Web experience. This means greater social and local experience. Local, targeted search engine optimization is popular with small business owners since it allows them to compete favorably with larger competitors.
Do a simple search with the type of business and the local area modifier. You will find that the results, which will dominate the first page of the SERPs will be businesses that are listed with Google Places. Given this fact, it follows that incorporating local SEO techniques to your campaign will come in handy.
It is important that you know different effective local SEO strategies and tips that will increase your ranking. There are many businesses that are trying to do the same and it therefore follows that getting a high ranking is easy. There are several strategies that have been tried and tested over time and that are guaranteed to improve your ranking in no time.
There are several business directories, among the most popular being Google+ Local, Yelp, InsiderPages, YellowPages, and FourSquare. Get listed in as many of these business directories as possible. Listing in most of them is free of charge.
Business directories are great in local SEO promotion since they increase your business’s visibility. They also help in the increasing of the ranking of your website in SERPs. For instance an Illinois directory would benefit your local Illinois business's SEO efforts due to local relevancy. Also look for categories that are related. So if you own an Illinois SEO firm, seek categories around Internet marketing and SEO companies. Strong directories like Google Maps will increase your ranking on other search engines such as Bing, Yahoo!, and MSN.
Of all these business directories, Google Places is the most effective since Google is the most popular search engine and listing is free of charge. All you should do is create an account and provide the information required. You are allowed to include a brief description of your business and to provide a link to your site.
Keyword optimization is one of the most effective search engine optimization techniques. This is also true for local SEO. Keyword optimization means having the right keyword and using the keyword optimally. Optimal use of the keyword means having the right keyword density when doing SEO copywriting. Overusing the keyword will lead to accusations of spamming and under using the keyword will not give you the desired results.
Keywords are what search engines use to determine your ranking in SERPs, among other factors such as link building. Keyword research helps you get the most effective yet least competitive keyword. You should also ensure that the wording and arrangement of the keyword leads to different results in SERPs. As an example, Boston local SEO will give you different results from local SEO Boston. There are several keyword research tools that you could use to come up with the best possible keyword.
Encourage users to leave reviews, be they good or bad. This will help build a positive reputation. User reviews are also important in local SEO. Potential clients use reviews to determine the appropriateness of your products/services. The feedback you get is important because it will help you with such things as product development.
Human beings respond better to images than to text. A high quality image of your business premises will go a long way in enhancing your reputation. It is possible to optimize images for search engines. To do this, have your keyword in the image title through an image Alt tag.
What is the impact of local search in your local business?
Google understands that most people who are searching for businesses want results for businesses in their neighborhood and this is the reason why there is even a map for local businesses in the first SERP. Take advantage of this and list your business and use keywords that have a local area modifier.
According to recent statistics, 20% of all searches are local searches. You should optimize your website for local searches because you will be able to compete with larger competitors in your area. There are precious few other opportunities to compete with them since they have more advertising dollars to hire a highly professional SEO expert.
Local SEO is important because you will be exposed to a bigger audience given the fact that most people today are doing product searches over the Internet. The increased traffic will translate into more sales. Do local SEO as part of a larger SEO strategy for the best results. Consider such website promotion methods as email marketing, social media marketing, and link building.continue...
Planning and executing effective marketing strategies tends to be a challenge for most small businesses. However, one approach that offers an amazing ROI for small business marketing is social media.
Whether you would like to employ simple strategies or would rather make use of advanced strategies, there are numerous market efforts you could pursue by leveraging social media. This includes choosing the right social media marketing platforms, as well as the how you use each of them.
Below we offer six social media marketing strategies for small businesses.
The greatest advantage of Facebook is that it offers cheap marketing opportunities for smaller sized businesses. Currently, there over 300 million users on this social networking platform. Although you will not be targeting all these users, Facebook still offers quite a powerful platform for one to build their company’s online presence.
So, what is the basic strategy? You should start off by signing up and securing a username for your company. Keep in mind that if you are using your company name for a personal account; you will not be able to use it as a business fan page as fan pages tend to have a different set of rules when it comes to usernames. The next thing that you should do is research on your competitors. Evaluate the type of presence they have on Facebook, the pages that they have built, and also the number of fans that they have. Take a look at the posts they put up as well as media such as photos and video.
There is also the advanced strategy that you could pursue with Facebook. If you already have a personal account, contemplate how you can extend it to increase your business’ presence as well. There are a number of options when it comes to doing this. The first would be to create a business account but keep in mind that these accounts come with limitations. The business fan page allows customers to register as fans of your page and this expands your online presence. You could also consider running some hyper-local ads on this social networking platform.
In the last year, this social networking platform has grown in leaps and bounds. It is highly effective for small businesses as it offers you numerous ways of leveraging your company. For the basic strategy, you should start off by opening an account with your business’ name. Although you can tweet about your company from your own personal account, you should let your business have its own online identity. In addition to this, you would rather avoid having your business name taken up by another user.
The next step would be to find out what your competition is on Twitter, conduct some basic searches with keywords related to your business so as to find out what is on offer. You could also search for your competitors to find out if they have Twitter accounts and how they are making use of their accounts. Once you have become familiar with this, you can then start planning on how to use Twitter to your business’ advantage. To make the most of Twitter for your business, you should learn some advanced strategies.
The best place to start would be to familiarize yourself with desktop as well as mobile clients such as Seesmic, Tweetdeck and the likes. These Twitter clients enable you to be more flexible with your tweeting habits thus giving you more control over your Twitter strategy. One of the ways of doing this is through pre-defined searches, which allow you to keep track of specific keywords as well as the people that you follow. In addition to this you could make use of Twitterfall, which enables you to define as well as color-code the different searches that you would be interested in.
Although there has been an increased interest in social networks for companies and their social media marketing strategies, blogs are still quite beneficial to small businesses. When it comes to the basic strategy, you could start off by reserving a domain name for your blog in the event that you do not already own a customized business domain name. On the other hand, you could start a WordPress.com blog, which tends to be the easiest option but you will not have full control over the things that you would want to have on the website. Another alternative would be starting a strategy for external business blogging at Posterous. This is a platform that allows people to post stories and various media such as photos, videos, and even MP3 files.
For the advanced marketing strategy, you should start considering building an audience for your blog. The most vital elements of an effective blog is having superior content and a very focused niche. For instance, if you sell marble cleaning products, you may want to focus you blog specifically on tips and solutions on how to clean marble.
In short, You should establish what the focus of your blog will be then create content that is fresh and relevant and that people will want to read. Establish what your expertise is as well as what you would be interested in writing about. Lastly, you should consider ways in which it will be easy for your readers to share your content. Plug-ins such as TweetMeme tend to be a good way of doing this as your readers can easily retweet your posts.
This is a social network platform designed for professionals as it is business oriented. The first step of using this site is by reserving an account in your business’ name so nobody else can use it then you can explore it just as you would Facebook and Twitter. When it comes to the advanced strategies, there are a number of features most people do not use. One of these is the “recommendations” option, which allows your customers, vendors, and so on to recommend your business on their profile. Another advanced strategy would be taking part in subject matter groups. Engaging other members in conversation by answering questions in your niche will increase your presence.
This is the use of photos, video as well as audio. The most basic way of doing this would be through YouTube. By uploading videos related to your business on YouTube, you increase the number of people who get to see them. Another option would be using Flickr to share photos.
With the different social networking platforms, you can now cross–market your business. The ways of doing this include connecting your Twitter account to your Facebook account so that you can post simultaneously on both platforms. You could also connect your LinkedIn account to your blog so that your blog posts appear on your LinkedIn profile.
We hope these six social media marketing strategies will help empower your business for many years to come.continue...
Traditionally, when it came to search engine optimization, most businesses would think of SEO based on a global perspective: how to get higher search engine results rankings worldwide.
The truth of the matter though is that you would be better placed to getting a better response if you concentrated your efforts on local SEO. So what are some of the local SEO tips that you could use to boost the growth of your business?
Below are three action-oriented local SEO tips to help you get started:
1) Get in the minds of you target demographic: While using SEO as part of your marketing strategy, you should know what it is your target audience would search for online. Before you can fully optimize your site for their queries, you should have a grasp on their thinking patterns. Take time to put yourself in their shoes. If you were looking for your product online, what would you search for? For example, if you sold golf accessories, what would your keywords be?
An Internet user that simply types the word “golf” into the search engine will most likely not be directed to your website. Even those that will search for “golf balls” would not benefit from your website. However, the search term “golf accessories” would have the highest chances of generating traffic to your site. A common mistake that most online business owners do is using keywords that are relevant but that are not popular with Internet users. They will make use of keywords that all other businesses in the same field are using and thus end up compromising their rankings on search engine results. Coming up with the right keyword that will relate to your local audience increases the chances of boosting your business's Illinois SEO performance.
2) Request for customer reviews: Another practice that could generate local targeted traffic is by having customer reviews online about your website and the products that you sell. Do not shy away from asking past customers to write up reviews on your services and products. This is an acceptable practice when it comes to Google local SEO and can greatly increase your online sales. You should mention to your clients that they can do this at their own accord.
It can be done by simply mentioning it in passing in any contact that you have with your clients. For example, if you email your clients, include a sentence saying “Please take time to review our site on this and that website”. Granted, you will not have any power over what may be said about your company. However, if you strive to proffer quality services chances are you will get good reviews and this will lend much needed credibility to your business.
3) Get backlinks to your site: Earning and building links to your website is very important to achieve top search engine rankings. When it comes to getting backlinks, ensure that you are getting them from reputable websites that are somewhat relevant to your business. The biggest part of Internet marketing is to increase your web presence. If people do not know about your business, they will not be buying anything from you. In bound links from quality websites will boost your relevance as well as your credibility thus increasing your sales.continue...
It is important for a business profile in any social networking page to stand out for the right reasons. Google Plus is one social networking platform that's highly important when it comes to proper creation and optimization.
The initial stages of creating your Google Plus profile will involve proper planning. Every business has specific needs which can be considered when creating a profile on Google Plus. It explains why Google Plus has five categories which you can choose from.
The category for local businesses and organizations was designed for those businesses with a distinct physical address. It is the perfect category for hotels, restaurants, or any brick and mortar establishment since you are allowed to enter the location, phone number and even hours of operation to allow clients locate the business easily.
The brand or product category is ideal for businesses which sell apparel, cars, electronics as well as financial services. It is recommended in case your business has a number of products which require separate pages. If you sell different items in multiple locations then this category will allow you to market your products using the right features.
The company, institution or organization category is ideal for businesses which do not sell specific products to consumers directly. It is recommended if the Google Plus business page relates to the entire business. On the other hand, it is advised to consider the category for arts, entertainment or sports if the Google Plus page is for football clubs, artists or even bands. Ideally, such businesses host multiple events from time to time and will need to update posts on a regular basis.
In case you feel like your business page does not fit in any category mentioned above, you can still select the ‘other’ option. This option is recommended for businesses which have just started out and do not know exactly what they are.
After choosing the ideal category, it is important for you to enter content on your profile with much consideration. Every element in Google Plus is there to give clients an impression of your business. To begin with, selecting the right profile or business name is important since it is what other people will be tagged whenever your business is mentioned in their posts. Bear in mind that there are certain policies to guide your choice of name and how often you can change it.
The tagline is important since it describes your page whenever someone shares it. Make sure that these 10 words or less, will give the right impression to your visitors. It is important to keep the tagline relevant with proper choice of keywords. When you are filling out the ‘about’ section, it is important to ensure that you communicate clearly what your business does.
When you are adding photos which are related to your business, make sure you get the best ones since people are very visual. You can hide the photo tab if you do not have any photos since it really looks naked when there is no photo. You can also hide the video tab. However, it is good to connect some of your business videos on Youtube or any other videos you might have. If you are active in any other social profiles or blogs then make sure you add links to them.continue...
There are various ways you can exploit your company's web presence optimization campaign. In addition to SEO and website optimization, social media marketing and blogging a huge tools to optimize your company's web presence.
Below are a number of powerful tips that you can easily utilize to enter 2013 with the right approach. These tips can significantly help you maximize your company's web presence in many different ways.
* Come up with blog content for your target visitors rather than for yourself. This is very common with startups. They often blog about entrepreneurship and that is awesome, especially if you are targeting entrepreneurs. It is suggested you blog about what your community is interested in.
* If you intend to use the social media for customer service, try to picture your working hours on Twitter in terms of the working hours you have for your own support team. The will help establish a credible web presence.
* Measure the return on investment (ROI) of social media by making an analysis of its performance in comparison to other established advertising methods or channels. You may make comparisons in terms of the traffic quality brought to your website rather than in terms of cost.
* You should blog frequently for web presence optimization. Businesses which blog everyday generate about five times more traffic compared to those who blog weekly.
* Hashtag-stuffing tweets may not work. Research by Argyle Social reveals that tweets having hashtags received 5 percent fewer click-throughs compared to those with no hashtags.
* Do not harm the SEO potential of your Twitter account by following more people than those following you. Search engines have a higher trust for those with a greater Twitter influence and when few people follow you than those you are following, you can easily miss this.
* If you are establishing an online community, let your power users know that you appreciate what they contribute. Some of the ways to do this is to offer them prices, ask them for feedback, and reply by thanking them for their mentions, interactions and great content. This is one of the greatest tips for web presence optimization.
* Take time to blog about the problems solved by your service or product rather than the product or service. People do not yet care about you. They still care about their own problems and want to know if your service or product will assist.
* Consider marketing as storytelling and picture your clients as the characters. Try to imagine what can motivate them and the patterns they portray. Let their wants, actions and needs drive your story.
* Vague tweets, depressing tweets and tweets related to your weight loss are messages you should keep to yourself. Although it is good to display a little personality, you should remain positive and professional. Of course, keep your web presence classy.
* Your social media strategy needs to answer a few easy questions: Who are my audience? What do they expect from me online? How is this strategy going to evolve? It is not about the tools and strategies or something perfect. It is about using these simple ideas to let social media meet your business needs.
* If you are publishing a blog post to your company blog, you should post a number of tweets for the same post and follow the success emanating from the different keywords and times. This is one of the most influential web presence optimization tips
* If you are looking for more tweets, stop talking about yourself. Latest research reveals that tweets that point to one-self often get fewer retweets compared to those with other relevant information. Therefore, stay relevant and share great information.
* The medium is not the main message. Therefore, keep in mind that Facebook, Twitter or the other platform you are utilizing is just the tool for delivering your message and not the strategy. This is key for optimizing your web presence.
* Use geo location that Twitter and Facebook search to help you connect with local prospects. Twitter has an advanced search that allows you to refine your search using the location and keyword.
* Use the data in social media to establish your main influencers, design your media plan and create your messaging. By paying attention to customer conversations, companies can gain a lot of web presence optimization momentum regarding their rivals and industries that will guide them into designing better marketing plans.
* Create a group on Facebook to keep in touch with people you met at past conferences. New groups have options that allow you to email good content, utilize collaborative docs like Google Docs and message all the group members at once.
To learn more tips and strategies for web presence optimization, visit the Web Presence Group for great insights.continue...
In this article, I show your three ways to dominate your local SEO competition like a gangster. These local SEO tips are actually quite simple, but also provide a lot of momentum in helping to increase your rankings.
Even though Google+ is a social network, the activity conducted on Google+ can directly impact the local search results. After you have created and populated a Google+ page, there are two SEO moves you can make in order to help increase your rank. These are:
* including a link on your Google+ page that directs to your website. There's a designated place for this on the Google+ page under the About tab.
* including a link on your website that directs to your Google+ page. The specific code for this link is provided on your Google+ page (while you're in edit mode.)
This cross-linkage is somewhat of a verification tool for Google that you're website is one with their network. It's essentially a credibility measure that can help you gain a nice jump in Google local listings.
Building and earning links is still a powerful technique for SEO. However for local SEO, rather than seeking only high authority sources for links, scout for local connections that offer local relevancy in being a link source.
One of the best places to begin is with the local clients and connections you already have established. In some cases you may be able to simply ask for the link directly, or perhaps you can write a guest article for their blog. Website with local relevancy are just as good for local SEO as high authority links with a decent PageRank.
You may be familiar with the term content marketing, which is simply creating and sharing brilliant content with the focus of inbounding traffic to your website. In a sense, this is a practice that helps feed SEO.
Some of the best forms of content are informative and educational content that enlightens your target audience. By inducing an "AH HA" from your readers, you earn some degree of credibility as the the author, which not only helps with inbounding direct traffic, but also helps you build a trusted brand, beyond local SEO.
Also with content marketing, you can earn opportunities to generate link popularity back to your website. This is a great tactic use in conjunction with guest blogging, which is the new rave for off-page SEO.continue...
Website optimization, also known as on-site SEO, is the process of optimizing your website for better keyword rankings AND conversion potential.
The practices of solid SEO and website optimization have changed drastically over the last couple years. To honor a powerful web presence, your site needs to be respectively keyword relevant and conversion optimized for incoming traffic.
To learn more, explore the five website optimization tips highlighted in the video below.
It is not easy to get approval (let alone a response) to post your articles on authoritative blogs. Guest blogging has become a powerful endeavor to broaden one's content exposure, all while aiding their SEO strategy.
If guest blogging is becoming a challenge for you, below are some five tips to help you out.
It is always good to start posting in lesser known blogs because you get to build your portfolio. A time will come when you want to post in these authoritative blogs which will ask for samples of your writing which you have posted in other blogs.
These samples of your content writing are meant to show the authoritative blogger that you understand the importance of SEO, visibility and you have at least been published on the web. Whenever you request to become a guest contributor, make sure you include a link to some of the work you published before. Choose sample content that was well written and organized.
Your article topic will make your post stand out from the many others that the editor is receiving on a daily basis. So long as this person sees a great idea in your article, it is likely to be posted on their authoritative blog. Place a lot of emphasis on your article topic and include content that is trending.
In business, sound connections can take your brand places. An authoritative blog wants to find out if you have established connections with well-known people within your industry. You can even mention these connections when posting your blog. This will give the editor a perception that you are a well established brand within your industry.
Being ignored by authoritative blogs is common and this shouldn’t be the reason for you to give up. You do not need to nag all the same. You can just send a single follow up email probably a week later and wait for a response. It could be that the editor has so many emails at that point and they didn't get a chance to read your own. Send a pitch every few months if you want to enhance your chances of getting a positive response.
You need to research thoroughly so that you can understand the kind of content that is usually offered on this blog and the directions that the blog usually takes. If there is a guest post page then click on it and follow the directions given if you want to get an email response.
Make sure that your content is very easy to read and follow through. You could be posting very relevant information but if it is not well presented then an editor of a high end blog will simply ignore it. Make use of bullet points and headings to enhance readability. What you say is crucial but the way you say it is even more important.
Guest blogging offers a number of benefits to enhance your web presence. Follow these tips above and start realizing greater success from your efforts.continue...
WordPress has become the most popular content management system and web publishing platform for implementing a website. Webmasters and website designers appreciate WordPress’ versatility in adapting a wide range of changes, while users appreciate its efficiency and simplicity.
You do not need much website design, HTML and coding knowledge in order to build a website or blog on WordPress. However, as for any other website, one built on WordPress platform needs some SEO love in order to increase its organic traffic. Only increased website visitors can lead to success, business growth, and profitability for online-based business.
Do not make the mistake to believe that WordPress websites are already optimized for search engines out of the box. It is true that WordPress platform is search engine friendly, but for best results you’ll still need to apply some good SEO techniques. For this reason, below we address here some SEO tips for advanced WordPress.
There are two plugins for WordPress SEO that are most popular: WordPress SEO by Yoast and All In One SEO Pack. You can choose any of them for your website. You may also need additional plugins for your analytics tracking code. However, you will still need to optimize your blog or website for SEO because the plugin is not a turnkey solution. SEO is an ongoing and continuous process. First step is to configure your WordPress SEO plugin correctly.
Take care of any modifications that the new plugin can make to your website’s code. Optimize your blog or website content for some specific keywords based on your SEO research and analysis. This will help you attract new prospective customers, engage them and convert them into buyers.
Your choice should be based on several factors, such as ease of installation, cost, and web server management. A virtual private server solution is recommended, if you can afford the time and resources to deal with backing up data and restoring the site, upgrades, and hosting costs.
In case that you cannot afford a VPS choose at least a managed WordPress hosting solution that will handle your administration, security, technical, and performance issues for a modest fee. In choosing your web hosting provider take into consideration some factors such as support for plugins, backup and restore, staging environment, web hosting provider reputation and expertise.
Choose carefully your free WordPress themes, since some of them may affect your SEO. Consider the following aspects when chooing SEO-friendly WordPress themes: no spammy links, support ensured for future theme’s updates, review of other users, the them should follow the best SEO practices and Google’s Guidelines, and mobile friendly.
The options include a subdomain, new domain, or a subfolder. In case that you already have a business website and want to create a new blog, installing WordPress on a subdomain a better choice than installing on a new domain. On a subdomain will be easier to implement your SEO strategy. An even better solution for SEO is to host your new blog on a subfolder.
Do not choose a WordPress theme that uses multiple instances of H1 tags per page. That can affect your SEO because multiple H1 tags can be seen as spammy and therefore harm your organic search rankings. The best SEO practice is to use H1 just for your first heading.
We hope that our practical WordPress SEO tips will help you in achieving better ranking results with your website or blog.continue...
Unlike SEO (which focuses on attain higher keyword rankings in search engines,) website optimization is continuous process of improving a website performance for both users and search engine spiders.
In essence, website optimization involves testing, marketing, and analyzing a site in order to achieve specific goals and offer a good user experience. Additionally, these processes can help influence fluid crawling and indexing of a website, which in turn can accelerate SEO.
Most businesses, whether they actually know it or not, need the solutions provided by a full-service agency that offers both website optimization and SEO to get the best value from their investment. So before making your first payment with an SEO company, or "web marketing company," understand a few essential pillars in hiring a website optimization company
Most website optimization professionals often overlook critical elements that shape the new form of SEO and website optimization, including mobile optimization, review generation, citation optimization, etc. While these terms might be confusing to the layman, they are things to ask your prospective website optimization firm. Here is what you need to know before hiring a website optimization company in order to avoid confusion and inconveniences:
A comprehensive website optimization strategy should also focus on link generation and social media. These approaches need to be taken very mindfully and with respect to Google's webmaster guidelines and overall best practices.
Honest website optimization consultants should also share with you the changes they make to the site (e.g. of addition of new pages, HTML code modifications, and re-designing of the site's navigation. )
Search engines are a vital aspect in today's marketing world. Having a well-optimized website will be a major boost to an organization in achieving its goals. The website should be able to reach its target SEO objectives while performing optimally from a user perspective. All things combined, this is what cultivates a sound website optimization strategy.continue...
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