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3 Social Media Marking Tips for Small Businesses

Social media marketing is a powerful channel to promote a business on the web. For small businesses, social media is the glue that helps to support local brand awareness and customer loyal.

According to statistics from Pingdom (popular social media monitoring website:)

• The proportion of male and female social media use is almost the same (47% for men and 53% for women).

• 61% of people on Facebook are mid-aged or older (the average age is 37).

• Individuals between the ages of 18 and 24 do not dominate any particular social networking website – they are spread all over.

Social Media Marking Tips for Small BusinessesGiven these statistics, small businesses have a lot to gain by taking the time to discover which social media marketing channels best suit their business and customers. By failing to use social media, businesses can lose out on an effective way to acquire local customers and build a strong community of valuable relationships.

To help give your small business a boost in social media marketing, below we share with you three tips to get your campaign going.

1. Promote Exclusive Offers

Whichever social media channels your business takes on, your campaign will be greatly improved by enticing your customers with a product/service that is not readily available elsewhere. You could also offer such exclusive offers as weekly coupons and free shipping to your fans or followers. The idea is to use social media marketing to incentivize your audience with something of value.

2. Monitor your Competitors

Knowing what your competitors are doing will help you come up with a comprehensive strategy. Analyze the presence of your top competitors and take into consideration the follow factors:

• The social networking sites where they are active

• The content published on these sites

• The number of views/fans/followers on each of these sites

• How specific programs, products, or events are promoted

3. Listen to Your Customers

Once you get your social media marketing campaigns underway, always keep top of mind the interactions you have with you customers. Even if it's a one-to-one interaction that seems small, listen and empathize with every individual customer that chooses to communicate with your company. If someone makes a comment or question, promptly address their inquiry in an appropriate manner. It's remarkable how special and individual feels when a business takes the time to respond to their post.

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