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Tips to Prepare Your Mobile Marketing Strategy

Mobile MarketingMobile marketing has become extremely valuable due to the ever-rising number of mobile users. Additionally, many people are now doing their online shopping and price comparing on mobile phones.

Whether your a local service provider or an enterprise-level ecommerce store, mobile marketing can offer a number of benefits for all types of companies. Below are some tips to help you get started on creating a mobile marketing strategy.

Understand your current mobile presence

Before you even decide to channel your finances into mobile marketing, it is important to find out your current mobile web presence. What does your mobile search traffic look? How well do people engage with your website on a mobile device?

In addition to these elements, you also need to know about the potential traffic that is generated through mobile devices. Having these figures will help you to determine the amount of resources you should invest in the mobile marketing campaign and the kind of returns to expect.

Devise a suitable budget

Secondly, you need to know how much you will allocate to this mobile marketing campaign. As soon as you know your search volume, you can easily prioritize on the most critical aspects of the campaign that need a proper budget. Remember that the kind of money you set aside for mobile marketing should be realistic. Make sure it is in line with the number of mobile users you are targeting.

Come up with a proper campaign structure

You also need to structure your campaign well so that it becomes easier to evaluate performance and control your budget. For instance, you can divide the mobile marketing campaign into different campaigns based on the type of mobile device being used. For instance, you can have different campaigns for tablet users and other smart phone users. When you divide your campaign based on the device used, you will be able to concentrate on the needs of different mobile users.

Integrate the distinct demands of the mobile user

When establishing your mobile marketing campaign, you have to keep in mind that the mobile user has very distinct demands. For instance, the mobile user is always in transit. It can be impossible to capture the zip codes or city names of this user. As a marketer, you must ensure that there are additional features on the site that make it easier to close a sale.

For instance, you can decide to be sending your mobile users some coupons or quotes directly to their phones. These considerations will help you determine the level of mobile website optimization you need to invest in to cater to your users' needs.

Consider the position of ads which appear on mobile devices

Remember that, unlike the desktop or laptop computers, mobile phones have a smaller interface and ads may not appear in the same order. For instance, when performing a Google search on mobile, you will realize that only 5 ads appear. Two of these ads will appear on the first page above the organic results. You must try and bid very important keywords on these two ads.

With the increase in use of mobile devices, you must ensure that you invest in an effective mobile marketing strategy. You should take your time to decide on the amount of resources you need to invest in this campaign. The tips mentioned above will help you to kick start your search and succeed.


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