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Google Releases Penguin 3.0 Update

Google Penguin 3Google recently announced its release of its search engine algorithm Penguin 3.0. The new algorithm change is intended at further tightening the spamming loopholes for search engine ranking. The algorithm seeks to penalize websites and publishers who use search engine optimization (SEO) tactics that are in violation of Google Publisher rules.

History of Penguin Algorithm

The first release of the Google Penguin algorithm was introduced in April 2012. The release impacted about 3% of Google’s search engine ranking. The websites that got penalized and thereby losing on better search engine results page (SERP) ranking were sites that had back-links that were deemed as spam and unnatural.

According to search reviewers, most of the websites that got hit were those that had similar or duplicate links that looked automated. However, given the complexity of getting an algorithm that sorts spammers while mitigating on collateral damage, the Penguin update has happened progressively over time and so far, Google has released 6 more updated to the Penguin algorithm impacting about 7% of search ranking. More at SearchEngineLand.com

Targeted Links

In all the Google Penguin algorithm updates including the most recent 3.0 update, Google has sort to reduce the number of websites that enjoy ranking advantage by having spam links that are generated purely to cheat the search system. Some of this spammy back-links include;

  • Spam Blog Comments and Forum Posts – usually, these posts and comments are automatically imputed by a computer system and will usually have no connection to the discussion forum or blog post. Usually, Google will also penalize simplistic comments such as “nice post”, “great video”, “I agree” and such like comments especially if such comments are repetitive and carry back-links.
  • Duplicate Links – Another set of SEO links penalized by the Penguin algorithm include links from duplicate content. One of the ways that links get duplicated is when the same article is posted in multiple article engines or websites.
  • Content Quality – Google ranking software has also developed in intelligence over time and is able to spot poorly generated content such as computer generated articles that are unreadable. Links from such content that is posted not for human readability but for search ranking are also getting penalized by the Penguin updates.

Avoiding Penguin Penalty

In order to avoid being penalized by these penguin updates, it is advisable that publishers avoid spam-like links and especially automated linking. Seeking ranking links is not prohibited by Google. However, according to Google, such links need to come from quality content intended at adding value to the reader.

Recovering From Penguin Penalty

Websites that have been affected adversely by past Penguin updates but that have adjusted their linking procedure to meet Google Publisher rules are now getting relief as more recent updates remove the prior penalty on such websites. Therefore, if your website has fallen victim to this new Penguin 3.0 release, take time and isolate the linking technique that is getting your website penalized and make appropriate adjustments. Once you do this, the Penguin penalty can be lifted in due time and you will again enjoy the good ranking that your website lost.

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