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3 SEO Software Platforms for In-house SEO Teams

SEO SoftwareSEO software platforms offer effective tools that help you better understand SEO data and implement SEO tactics. Leveraging SEO software can also allow you to analyze both competitors and the search engine results more critically and accurately.

The unfortunate part about SEO is that it is a constant cycle. You need to keep refining and implementing your SEO strategies over and over, and later assess the current SEO landscape and make certain adjustments in order to remain visible.

These platforms provide better techniques that will help you uncover the high ranking factors suitable for your website. Several platforms have been developed in recent times specifically to automate the tiring and unending SEO tasks. With so many options to pick from, making the right choice on the right platform that will meet all your marketing needs can prove to be a challenge. Here are some of the top SEO software platforms you can never go wrong with.

SEOMoz

SEOMoz is one of the most reputable software platforms available today. A subscription to Moz gives you access to several effective tools that offer information for better SEO. Some of the tools include; Moz Local, a tool that allows you to create and maintain business listings in directories, apps, and sites that contributes to search results.

When you upload your business’ location data to Moz Local, it pushes your listings to data aggregators like Foursquare, Neustar Localeze, Acxiom and other popular sites. It distributes your listings to these and any other major aggregator. You can also manage your own location information and resolve any duplicate listings.

Managing your business information on all directories, websites and data aggregators takes hours and cost you a fortune. What Moz local does is allow you to push information about your business to all these data aggregators in one simple step.

Your Moz subscription includes; fresh web walker tool that lets you analyze any mentions of your business brand, and its competitors giving you a peak at the top industry topics letting you learn what relevant information published on the web. A Rank Tracker helps you get accurate search engine Rankings for keywords and pages for comparison. The large collection of tools makes the SEOMoz software platform one of the top Platforms for an effective SEO campaign.

Buzz Stream

This is yet another popular platform used by some of the world’s top marketers. Buzz Stream offers several options including tools that help manage relationships with your influencers letting you build meaningful online reputation.

You can also automatically track any of the interaction points members of your team have with contacts either through blogs, email and social media without having to go out of your way. This platform makes Link building much easier thanks to tools that help you find and prioritize link and opportunities in shorter time. Buzz Stream offers you several tools to improve not just your business online presence, but also public relations with other business entities.

Raven SEO Software

Raven is another SEO platform that offers you effective SEO tools that you can use for the long haul. Raven’s tools include specialized SEO tools like; site auditor, Link manager, Keyword ranking, Site finder, backlink explorer, Website directory and Google webmaster tools.

Raven also offers you social media tools, such as; social monitor to monitor your business branding, social stream for better social media management, focused management of your social media profiles on facebook, twitter, YouTube, and LinkedIn. Your business also benefits from Raven’s Content marketing tools like a blog, and Content manager.

The internet continues to grow exponentially with billions of information added every second. The amount of SEO related tasks required for your business to remain visible can only be effectively achieved through the use of these platforms.

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5 Pillars that Define the Future of Inbound Marketing Agencies

InboundThe world of digital inbound marketing moves fast. Decades ago, there were a handful of online marketing channels that would enable businesses to thrive. Today, there's a wealth of ways to generate quality inbound traffic to a web property.

With continual changes in this digital marketing world, below we highlight five ways in which inbound marketing agencies are out-doing their competitors, providing exceptional service to clients, and attracting new clients to support their business.

1. Know the language

As a marketer, speaking the client's language is key, in today's fast paced world, companies have to speak multiple languages in order to compete. Serving the Americas, Asia, Europe, and other world markets, you must speak various languages in order to compete. More than 1/2 of the top 20 on the list of Fortune's Global 500 are non-English speaking. If you don't modify your business, you won't compete and draw in the clientele.

2. Know the culture

There are many cultural differences you have to account for. Sure, you speak different Asian languages, but cultural differences can mean insulting a client and losing them, or drawing them in and attracting new ones. Ethnic, religious, and linguistics can get in the way; therefore, it is critical to learn the culture, and ethnic differences, in order to prevent offending clients and getting into trouble in your business structure.

3. Quick pace

The 48 hour task only takes 24 hours today; the fast paced, non-stop digital world won't stop for you, so your business has to speed up to keep up. New systems and processes should be put into place, on-call consultants, the right software, and the right people, will all go a long way to keeping your business relevant. If you can't keep up, you won't see the new clients coming in, and are sure to lose some clients over time.

4. Work, work, work

Learning how to pro-source, allowing your agency to work 24 hours a day, rather than a 16 hour day, will keep you relevant in the world of inbound marketing. Have a team of experts, in different regions, who can work around the clock. Outsourcing and crowd sourcing allow you to provide the 24/7 service, which is not only desirable, but is expected by most clients in today's busy world as well.

5. Reach globally but keep local control

Keeping local control over your remote teams is imperative for your agency to run smoothly. However, outsourcing, having the right resources and software, and using the right tools, gives you the global reach you need to attract new clients, and keep up with online competitors. The agency of the future not only does it well, but maintains control of their teams to provide the best service to client.

The SEO and inbound marketing services of yesterday won't compete in the fast paced, continually changing world of online marketing today. As an agency providing inbound services and marketing services, using the right tools, the right people, and keeping up with the continual changes in every industry is key. Consider these factors to ensure you not only maintain your clientele, but also keep up with competitors in this extremely competitive world of online marketing services.

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Top SEO Software Platforms for Local Search Marketers

Local SEO SoftwareThere are various strategies and resources that are used to boost keyword rankings and overall SEO dominance for local business. But one often overlooked component to attaining better search engine exposure is software. That is, SEO software to be specific.

While there are many different SEO software platforms available, very few are specifically suited for local search marketing. So in this post, we take a closer look at some of the top SEO software platforms that a geared for local search marketing:

1. Moz Local

Moz recently just unveiled the Moz Local search tool (which was previously known as Get Listed,) and it's quickly becoming a popular local SEO software solution. There is a listing score on the software, along with a column that shows the completion of a particular profile on the top search engines. This is all geared toward citations and the impact these have on Google local search rankings.

With Moz Local, you will also access a CSV template, which will let you control and upload your listings, along with their associate sites. You will also view if you have a listing that requires the authorization of the FourSquare. You will enjoy the software for free, but you can pay an extra $49 per location per year, if you need advanced features.

2. Advanced Web Ranking

Advanced Web Ranking is great SEO software will cost you a lifetime fee of $199. With this software, you will be able to search more and more local keywords, which can help you achieve the best.

Advanced Web Ranking also helps you to access and acquire data from top tools like the Google Webmaster API, Word Tracker, Google Adwords and Google Suggest. It also has an interface that is easy to use and one that you can understand easily. The ability to access top search tools is what makes this software handy.

3. 5 Minute Site

This software has a tool that alternates and combines your target local keywords. 5 Minute Site will specifically target your location and help you get the best from it. Basically, the best thing about the software is that it gives you a lot of variety in the keywords that you are searching for. 5 Minute Site is also quite user-friendly and above all, it is free. You will not be charged any fee for using the software.

4. Free Local Analysis

Free Local Analysis is free to use and it also has amazing features to benefit your local search. There is a feature that lets you view the summary of the level of optimization of your local listing on your Google+.

With Free Local Analysis, you will also be able to view the elements that are not optimized and those that are optimized on your site. There is also a count for citation and copy citation. In addition to all that, you will have a count of the links that lead to your site, which gives you a general summary of your local SEO campaign. You will also know about your competitors, in comparison to your statistics. It is also only available for the US residents, that is, it only supports the USA local businesses.

These are some of the top SEO software that have been designed for local businesses. Whether you're doing SEO in Traverse City or SEO in a more competitive geographic market like Boston, with more powerful tools, you will be able to utilize and exploit your local market in the cheapest way possible. Some will be free while others will cost you a small fraction.

For more great SEO software and tools, check out Local SEO Guide's local SEO tools page.

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The Odd Similarities of SEO & Medical Billing Companies

Medical Billing Company StrategyIt is striking yet odd how similar SEO companies are to medical billing companies. In addition to helping support the underlying financial health of their clients, both medical billers and SEO's are vast common business professionals. Below we underline the odd similarities of SEO companies and medical billing firms.

The Use of Advanced Software

SEO companies utilize advanced software in many of their processes. They need it to keep track of activities, to note the performance of competitors and to improve their own performance, among other functions.

In like manner, medical billing companies have very advanced software to ensure that they are able to track client information and manage the entire billing system and processing of data within their industry.

Constantly Adapting to New Changes

Because search engines are always changing technology, a company that deals with search engines and the way they operate naturally has to adapt. The survival and success of SEO companies depends greatly on adapting to new changes.

Equally so, medical billing companies will always adapt new changes especially in the world of technology to ensure their information is up to date and their processes run smoothly. There are also new diagnostic codes come out from the government in how medical professionals can claim patient billings.

Diverse Client Rosters

If you ever took a look at the client rosters of SEO companies, you would be amazed by the diversity of clients. Different kinds of people need SEO services and SEO companies welcome all types so in the end they have a very diverse clientele.

Medical billing companies also handle the billing process for various companies offering medical services, it could be hospitals, doctors, surgeons, chiropractors, and even insurance companies that can make up make up a client roster. There are also specialized providers like FQHC billing companies focus on maximized revenue for FQHC and health centers, as well as medical billers that serve clients from other countries. The thing about SEO and medical billing companies is that advanced firms will often provide their services to a global clientele.

The Application of Custom Strategies

Because of the diverse client rosters of SEO countries, you will find that one solution or strategy will not work for all the clients needs so customized strategies are needed to ensure success of these strategies. Careful study is done to assess the exact need and then the tailored strategy is applied.

In the same way, medical billing companies will always inform their clients that they will employ customized strategy to ensure that they have the right billing process for particular clients and situations. In both cases, this is very important to ensure the success of the business.

Both Can Offer Incredible ROI

SEO companies and medical billing companies offer return on investment to their clients as well as to the owner of the company. SEO companies make millions for themselves by helping companies and individuals optimize their websites and blogs, at the same time these companies and individuals can benefit a lot from using the services of SEO companies as they get more visitors to their websites and can earn from advertising as well.

Medical billing companies also make millions by handling the billing process for medical service providers and at the same time their clients benefit a lot from a more efficient billing system that ensures money is not lost in poor accounting and record keeping, in the long run it is a win, win situation for client and company.

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A variety of software, tools, blog articles, learning resources, and services for SEO.

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Click Centric SEO Services for Ecommerce Site

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Ecommerce SEO Link Building

Read this great article about the best practices of link building for ecommerce SEO.

Top of Mind SEO Traverse City

Educational-based local SEO consulting in Traverse City, Michigan

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A nationall-recognized SEO company based in Atlanta that provides full-service digital marketing.

SEO Friendly Web Design Blog

A great blog that contains a wealth of information about SEO friendly web design. 

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Google Maps Marketing

Local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

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Ecommerce SEO Site Audits by ClickCentricSEO.com

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