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Tumblr: The Next Big Player In The Social Media Scene

Since Tumblr launched in 2007, its growth has been notably immense amongst the click of content sharing sites. In fact, Tumblr witnessed its largest increase in use between May of 2010 and May of 2011. The 183% spike in just one year hints at tumblr being the next big player in the social media and blogging scene.

Tumblr Growing in Numbers

The Nielsen Company revealed in its "State of the Media: Social Media Report Q3, 2011" that Tumblr's unique visitors increased from 4.2 million in May of 2010 to 11.9 million in May of 2011, a whopping 183% increase in one year. It also noted an average of 21,280 messages and links posted daily.  

As reported by Mashable, Tumblr overtook WordPress in the number of hosted blogs in June 2011. In September, the social blogging site reportedly hosted 29 million blogs -  a strong statistic against the most popular blog site on the Web.

Tumblr Attraction

The growth of Tumblr has attracted marketers, however online advertisers are still on the experimental stage, brainstorming and testing ways to maximize the business potential of this rapidly expanding community.  

Fashion companies and media outlets are Tumblr's most avid advertisers. At the pace at which the site is going, it would only be a matter of time before it becomes a force to be reckoned with in the social media scene. Tumblr offers easy creation of posts, like photos, videos, and links, as well as following other blogs for re-posting.

Tumblr's emergence as the next social media site to watch provides new opportunities for online marketers. It is quickly becoming a goldmine to capture in-market consumers. It just a matter of how to dig for such gold that presents the current challenge.

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New YouTube Analytics Serves Ideal For Video Marketing

On the heels of the much improved analytics for Facebook advertising called Facebook Insights, YouTube has launched YouTube Analytics, replacing an Insights tool that allows users to view data through their channels. What improvements are to be expected from the new YouTube Analytics? Here's a peek:

New Look, More Efficiency

The new YouTube analytics page offers all the essential data in one screenshot. Previously featured in YouTube Insights, a summary of videos, views, demographics, and video popularity are still displayed, but with YouTube Analytics, the dashboard also displays overall channel performance, engagement, plus data about how viewers found your video. More detailed information is available if you click the report option.

YouTube Video Analytics
Detailed Data & Information

Starting from the overview page, you have access to various reports from the left navigation. Over all, the reports provide better understanding of how the audience responds to your content. A data filter for content, location and dates allows you to get specific details depending on the chosen category. Charts are able to display daily, weekly and monthly data and allows for comparison of two metrics in a single chart. Additionally, you have the option to toggle from Line Chart view and Map view. Hovering over the map if it is available in your report, allows you to get more detailed information about the area.

Viewer Interest Percentages

YouTube sets the number of views at 300 for new videos and 600 for older ones for statistical significance. The Audience Retention report was formerly known as Hot Spots in YouTube Insights. The report indicates viewer interest on your video and how long before they decide to move on. It is based on absolute and relative retention with absolute retention showing up as a percentage from the start of the video. The graph will most likely fluctuate as viewers stop, fast forward or replay the video. If the viewer decides to replay your video, the graph goes up but if he decides to fast forward or stop playing it, the graph goes down. Your video's ability to retain viewers during playback as it compares with other videos of similar length is shown in the Relative Audience Retention report.  A high percentage means more people are viewing your videos over others at the same moment during playback. 


The information that can be gathered through this is at what point in your video your viewers get bored. This allows you to pinpoint the exact moments viewers lose interest as YouTube allows embedding of the video in the report. This means you have the necessary data to start improving your content on the moments when your audience starts to lose interest.

Monetary Estimates

The Estimated Earnings tab allows analysis for earnings based on YouTube presence. The Total Estimated Earnings report shows net earnings realized through Google advertisements. AFV Earnings display revenues through Adsense for Video while YouTube Earnings provides data for earnings made via Doubleclick advertising and other YouTube affiliates.


Marketers engaged in video advertising will be able to get better insights as to video performance and make improvements using the data made available by YouTube Analytics. Allowing for informed decisions to be made, the improved YouTube Analytics allows for optimization of video marketing for your target audience. YouTube's goal for launching YouTube Analytics is for video marketers to "earn more money" which, hopefully these improvements will help materialize.  

Learn more about the analytics features of Youtube by watching this video: Youtube Analytics Tutorial

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Twitter Brand Pages for Business

Following the trend of its social media counter-parts Facebook and Google+, Twitter has recently announced the launch of branded, business-specific pages on its site.

The new Twitter business pages are an effort to provide a more concrete and tangible fan-base in which brands can have more interaction with their consumers.

What's New About Twitter Pages for Brands?

The new Twitter pages for brands offer a rich and sophisticated user experience. The new pages offer more interaction for users and have become much more presentable from a marketing point of view. In essence, the new Twitter brand pages have become an ideal platform to lure customers.

We have found a number of benefits of the new Twitter pages. Some these include:

  • Large, Customizable header images - probably the first thing you would notice about the new Twitter brand pages. This enables brands to a logo or image, as well as a tagline or any other visuals that format to the new 835 x 90 header space.
  • You can move a Tweet to the very top of your profile page’s timeline to emphasize your most engaging and vital content.
  • Also nice for business are the rich media (photos and videos) links embedded in Tweets. Instead of sending a visitor away upon clicking the tweeted link, a sub-window will expand to show that media within your page.

  • The look and feel of the new Twitter brand pages has been optimized for mobile with a consistent across many popular smartphone platforms.
  • Twitter brand pages are available to the global public and do not require visitors to log-in to a Twitter account to see your company's page.

Marketing Advantages of Twitter

From a marketing standpoint, this is a great leap by Twitter. Earlier, brands preferred Facebook over Twitter, as it allowed more customization and interaction. The move by Twitter now integrates such features into the new Twitter brand pages.

Brand pages for several large companies like American Express, Chevrolet, Coca-Cola, Dell, Disney, Intel, and Nike have all been customized and offer a more unique, customized feel. These new branded pages provide an elegant platform for consumer interaction and promotional presentation. In short, Twitters new pages hint at the future of advertising and marketing from more social platforms.

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Content Will Win The Organic SEO Game in 2012

Quality, highly relevant content is an essential aspect of the SEO game. Gone are the days when keyword stuffing could produce higher organic search rankings.

After Google released its Panda update in 2011, many websites were penalized due to overly keyword-stuffed content. Now websites are focusing on link building, which is considered the greatest factor to better search engine placement.

+1's Will Slowly Replace Backlinks 

Just like copy was abused with mind boggling word repetition, now link building is becoming an automated and unnatural sub-service to organic SEO. In short, the web will soon be scummed up by way of "gray hat" link building.

So what does this mean for the organic SEO game of 2011?

Backlinks will soon loose their credibility to Google "+1's," and relevant, compelling copy will be MVP. 

Think about it. What better way for Google to overcome poor quality websites holding top rankings on competitive SERPs?

The answer is by hinging a ranking system based on its own in-house mechanism: The Google+ social network.

In addition, what better way for Google to take over Facebook?

SEO and Internet marketing are two very influential practices, especially upon the masses. Once one hundred Google +1's replace the the PR4 backlink, the professionals of the media world will be swaying society that if your not on Google+, your not in "the game."

Moving Forward

So how does a website prepare for this momentous shift in 2012?

It all comes back to content and how well it is marketed.

The strongest of the organic SEO strategies will include masterful content marketing combined with a spread of social media.

In essence, for businesses to catch the big fish, they must lure in the +1's by compelling users with their awesome content.

Rank on.

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Tumblr For Effective Link Building

It's no secret that using blogging platforms for link building is an effective search engine optimization strategy.

One of the best of these platforms is Tumblr, a free micro-blogging site that allows you to post almost anything. Aside from text-based content, you can also post videos, audio files, links, and images to your own tumblr blog.

This posting flexibility is what makes Tumblr the platform of choice for a lot of bloggers and publishers. You can post a one-sentence blog post containing a backlink, or a 1000-word article with several backlinks.

5 Reasons to Use Tumblr for Link Building

1. Google loves Tumblr because the site is popular and SEO-friendly. A lot of Tumblr blogs rank very highly in the search engines. Additionally, there are features such as "liking" and "reblogging," which are very powerful for SEO purposes.

2. All the links you publish on your blog or any "reblogged" posts you make are DoFollow. This means that every link you create in your Tumblr blog passes on solid link juice.

3. You have full control and flexibility over what you publish. There is no limit to the amount of words that a blog post can contain.

4. Tumblr does not moderate your content as long as you stay within the site's Terms of Service. Once you hit the publish button, your blog post goes live instantly. You don't have to wait for somebody to review or approve your post.

5. Ease of use. The user interface of Tumblr is clean, uncluttered, and very easy to use. Whether you want to publish an article, a photo, or a video, all you need to do is click on the appropriate button on the dashboard.

Tumblr offers the potential to deliver high-quality backlinks, and these links are often free and easy to generate. So what are you waiting for? Start link-building with Tumblr today!

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Google Getting Social With Search

The infusion of Google+ on an individual's search results is the latest development by Google. The underlying idea is to tailor highly relevant search results that reflect the social behaviors of a Google+ user.

It is a very novel approach by Google to go social on search results. The reaction of this announcement has been mixed. Many are happy in their Facebook comfort zones, and don't want to move to a new platform. However through Google's eyes, it's an imperative move for to start relinquishing the social media market share.

Impact of Socially Infused Search

There is an immediate impact on the SEO and Internet marketing strategies of many websites with respect to the new shift in search. Let us examine the pros and cons of this new direction by Google.

Pros

  • Socially integrated search results offer personal relevancy to the mix, helping users connect with the people and things that they love.
  • Credibility is huge in the world of search. Social endorsements are often the most trusted ways to recommend quality content, as well as products, services, and other things sought after via search.
  • A social media platform combined with a comprehensive search engine could be more efficient for users in the long haul (minimizing the number of online platforms a person uses.)

Cons

  • Incentivizing enough users to join Google+ and making the platform a worth-while place to hangout online might pose the biggest challenge for Google.
  • Users may be unsatisfied with the social search results they are delivered, and leave as a result.
  • Many businesses that feed on global search results may begin to loss impression share from personal search results.

Adoption Strategy

It is time to innovate and think out of the box. Similar to social media marketing on Facebook, SEO’s and internet marketing pros will need a new roadmap with extensive focus on the habits and behaviors of social users.

The SEO approach of today, which includes heavy keyword optimization and link building will drift away. Soon Google's "+1" will shape the credibility and popularity of a website, and thus contribute to its search engine rankings. This means that the quality of a website's content will win the SEO game.

A good mindset for marketers moving forward is to have a "community level" of thinking for SEO. Consumer behaviors and social interactions will be the ideal tracking tools to formulate SEO and Internet marketing strategies.

In essence, a winner's adoption strategy will take into account all things Google has to offer. This will include proper implementation of business "hang outs" on their Google+ page as well as executing Google's "Direct Connect" features. In addition, websites must not neglect the importance of obtaining "+1's" on their site, ads, and other forms of the sharable media.

In summary, Google+ search is a positive move toward better search relevance and improved social orientation, all in one package. For SEO's and Internet marketers, the overall strategy is nothing new, only are its executions. Winners in the future game of search will still need to focus on their true target markets to earn their love and attention.

HubSpot.com has great article about the 3 new search results that are now influenced by the Google+ platform. To read the article, click here.

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What's This SoLoMo Marketing All About?

You down with SoLoMo? Not sure what SoLoMo means?

SoLoMo Defined

SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.

It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.

SoLoMo Described

SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.

For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.

This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.

FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”

In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.

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The Booming Growth of Google+

In October of 2011, Google+, a 4 month old social networking platform from Google, had a reported 40 million users. Jump to January 2012 and Google+ now has over 90 million active users, with hopes to grow to 100 million by the end of February.

Although this is great news for Google, the question everyone is asking is how did the company more than double its number of users in so little time?

The only answer that analysts have for this immense growth in Google+ is of the heavy implementation of Google+ in all of Google’s activities. As Google has recently launched its "Search Plus Your World" feature, which adds personally-oriented search results based on your Google+ profile, its content, and your behaviors.

This has spawned a lot more traffic for Google+, as users (or members of one's circle) post anything from profile updates to photos and links (with the similar keyword references as your search query) will likely appear in the "personal" search engine results. This has led to a lot of mixed emotions amongst other popular social networking platforms and online business models.

More Promotional Push From Google

But the "Search Plus Your World" hasn’t been the only attempt from Google to rake in new users to its growing social networking site. Google has also made it mandatory for all new Google Gmail users to create a Google+ account to be able to complete the creation of a Gmail account. This has led to an immense amount of unhappy users who feel like they have been bullied by the search engine giant into creating a Google+ account.

In addition to online-based promotions and incentives, Google has also taken its marketing efforts to television audiences. During prime time TV, it is not uncommon to see television ads about Google that target both consumers and businesses. Such ads highlight the advantages of having "circles" in your social network, or for businesses, the opportunities to connect with consumers on a more social-friendly format.

With this much push from the search engine giant to get Google+ afloat, it makes sense how quickly Google+ gained over 90 million users. And at this rate it seems likely that Google+ will get the estimated 300-400 million users it yearns for by the end of the year.

But how many will truly be glued to Google+ like they are Facebook or Twitter? And although Google does say that 60% of Google+ users are engaged daily and 80% weekly. Google forgot to mention that it counts anyone who signs into their Google account which is tied to Gmail, Google+, YouTube and iGoogle (along with many others) as an active Google+ user.

It will be an interesting future for Google+, and here at Increase Your Rank, we'll keep you informed as Google continues on its path of extraordinary growth.

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Elements of Righteous Business Blogging

Business blogging is the modern way of building your brand by sharing knowledge, insights, and providing commentary about the things you specialize in.

Blogging has become an effective medium for businesses to attract customers and generate leads. Many organizations rope in their key executives and technical experts to write (or provide insights to writer) for their blog in an effort to generate a positive impression and instill confidence in customers.

Advantages of Blogging

Whether for a law firm or ecommerce store, the benefits of blogging offer a number of advantages and opportunities. Below are some of the key advantages of business blogging:

Increase Inbound Traffic

Blog topics can include a wide range of relevant topics, such as the latest updates on a product or service, news on recent occurrences, or commentary on emerging technologies by the subject matter experts.

To promote more inbound traffic to a blog, and thus to your site, blog posts can be linked through ads or social network tools like Twitter and Facebook. Most organizations should considering creating a Twitter page or a Facebook business page for two reasons: to build links to their blogs and to share their blog stories with a relevant following.

Market watchers, analysts and customers are solid sources of inbound traffic if the blogs are up-to-date and the content is compelling and contains useful information. For this reason, it is not only important to market your blog well, but also generate great copy that users can appreciate.

Promote Brands

Blogs can promote your brand with ease. They are the natural choice for advertising your brand by providing valuable knowledge on your products and services to your target audience. You can build the brand image by creating more buzz around the products, services, and offerings by creative ways including videos on product demos, commentary and white board sessions.

A solid blog with popular following is a brand by itself. In addition, blogging habits are niche by itself, because they underscore the building and promoting of the brands.

Creating a Fan Following

Blogs can generate a list of followers as users subscribe to feeds (such as RSS.) Blogs which are simple, intuitive and useful for the online community, generate positive word of mouth for an organization. Thanks to advent of social bookmarking tools, a business blogs can be easily shared and bookmarked with other users.

This creates lot of readers through positive recommendations and the blog by itself becomes a great resource among Internet users. In summary, business blogging offers differentiation and a niche for organizations to create a positive brand image and provide consumer enlightenment.

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How Personalized Search Engine Results Affect SEO

Google is becoming more intelligent in how it caters to SEOs into today’s more personalized search engine. Gone are the days of developing webpages with keyword-infused content, building a few inbound links, and calling it good.

Now, in addition to having a well optimized website, the content itself must be liked and appreciated to win the SEO game. Quality content that is socially shared via the Google +1 button will have great authority and seach engine prowess. Personalized search engine results are chaning the way of SEOs

In essence, the future of Google's search engine algorithm will weigh social authority more than link authority.

Rather than building a keyword optimized website and building links to that site, SEO's are more involved in building online brands. And "well-optimized brands" will funnel solid, market-relevant content through a number of channels, such as social media, email, articles and blog posts.

Creating top-notch content and strategically delivering that content will facilitate greater interest amongst the masses. It is already evident through "Search Plus Your World" that Google's results will display content that reflects the user's historical searching trends as well as content that is socially endorsed by friends and peers.

For instance, if you have read an article about the health benefits of red wine (and furthermore +1'ed that article,) Google will remember that you have interest in health as well as red wine. This will later influence your search results, as well as those of your friends when they go to search for something of similar nature.

Some SEO experts believe that the techniques of traditional search engine optimization are long gone. Although changes are taking place, is not particularly true.

Moving forward, SEO professionals should still be focusing on the indexing of a website as well as its organization and ability to be crawled by search engine spiders. The new challenge for SEOs it start thinking creatively and outside-the-box in how a brand can generate greater attention.

In short, SEOs will need to direct their attention toward returning visitors with respect to an individual's history with Google, rather than solely on new web traffic.

Content Relevancy & Freshness Wins

The content of your website needs to offer more than simply keyword relevancy. Your content must speak relevantly and personally to the target audience. Doing so requires creativity and dedication to end users, and focusing how your brand interacts.

Start thinking in terms of dominating your keyword category and begin building your overall online brand around that category. Content is still the main authority of SEO and will contribute to how well the site performs, however presentation is key.

Imagine the internal webpages of your site as the bolster of the category or keyword theme. Still optimized each page in a similar fashion as you would using traditional SEO techniques, but create content from the users perpective and what elements of the content would induce a +1 or further social sharing.

In addition to being relevant, keeping content fresh and updated is also a winning factor to the new face of SEO. This will contribute to content being crawled and indexed more frequently, which can correlate to greater search engine performance.

Fresh content can be achieved by contiuous updates and new posts (such as on a blog,) or integrating customer reviews on product pages for ecommerce. Once again, creativity must be exploited for each brand can take a unique approach to sustaining freshness and relevancy.

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