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Top 3 Social Media Marketing Sites for SEO

There are so many social media platforms out there that it's hard to determine which are in your business's best interests. If your company is also pursuing search engine optimization (SEO) as a means to direct traffic to the website, there's a few social media marketing platforms that can help bolster the SEO efforts of your business.

Below we highlight three of the top social media marketing sites that can help benefit your SEO strategy.

1. Google+

Top Social Media Marketing Sites for SEO

 If SEO is primary means for your Internet marketing, taking advantage of Google+ is a must. As one of the newest social media platforms, Google+ is like a hybrid of Facebook. However what makes Google+ much more powerful is that it is directly tied to Google search - which is a big deal for organic SEO.

Let's do an example. Joe, who is a Google+ follower of your 'marble cleaner' brand, performs a search on how to clean marble countertops. As he sifts through the search engine results, he notices a Google+ post that really stands out from the rest of the search listings. That Google+ post just so happens to be a Google+ post that you made regarding a recent article your wrote about "cleaning and caring for marble."

Instances like the example above are happening more and more as the Google+ community grows. It's Google's way controlling the quality and relevancy of its search results, all the while building its social media network. For this reason, Google+ social marketing goes hand in hand with white-hat SEO: produce superb and highly relevant content, and share it on Google+. Not only will this generate social signals to your content and website (+1 for SEO,) but its possible that your post could be seen in the search engine results (+1 for SEO!)

2. Facebook

The greatest advantage of Facebook is that it offers cost-efficient opportunities to inbound traffic to your website. Unlike Google+, you Facebook posts are not going to be seen in the search engine results of Google; however, your brand's profile page could very well be optimized for search.

It's thus important that you do not simply create a Facebook page and call it good. Rather, optimize everything you can on your profile to be as keyword relevant as possible. A few ways to do this are:

* Populate your "about" description, "products/services," and any additional fields about your business with keyword-relevant content

* Take advantage of custom URLs. You'll need to have a certain number of followers to do this, however it will significantly help the SEO potential of your profile being visible in search

* Build a link from your website and blog to your Facebook page

Currently, there over 300 million users on Facebook. Aside from the SEO advantages of this social media marketing platform, the ability to inbound direct traffic to your blog or website (via content sharing) is also a powerful technique. So although this isn't a direct benefit for SEO, inbound marketing via Facebook will improve the health of your overall web marketing strategy.

3. Twitter

In the last year, Twitter has grown in leaps and bounds. Similar to Google+, your posting activity in Twitter can actual be ranking in the search engine results. Also awesome for search engine optimization is that links from Tweets can actually help build authority from an off-site SEO perspective.

In fact, we have seen some Twitter pages that have incredible authority (or Google PageRank, to be specific.) This means that any Tweets blasted from an authoritative Twitter account can work wonders for SEO. And when it comes to off-site SEO for ecommerce sites, these tactics can help increase the rank of product pages (from both the link and social signal that's been established.)

The Takeaway

So if your business is investing heavily in organic SEO, these three social marketing platforms can help support your efforts and bolster your rankings. In without question that social media is impacting search. The signals from social media sites are becoming increasingly important in determining search rankings, so get on these three social media platforms and starting sharing excellent content with your target audience.

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