Increase Your Rank

Showing 1-1 of 1

What's This SoLoMo Marketing All About?

Posted January 13, 2012 | by oicadmin ( 0 ) Comments
Tags: local seo, social media, mobile, marketing, solomo, smartphones

You down with SoLoMo? Not sure what SoLoMo means?

SoLoMo Defined

SoLoMo is the new buzzword taking storm in the marketing world. It's a creative combination of marketing through Social, Local, and Mobile mediums.

It is a slight spin on the once popular "hyperlocal" SEO approach, but with a little social media blended in. SoLoMo shows great potential for businesses to promote their offers, and it's also an easy method for customers to get highly-relevant search results specifically for their local area.

SoLoMo Described

SoLoMo marketing is a novel concept of providing smartphone users access to locally-focused promotions and store offerings through mobile search based on their current location.

For example, if you are craving some Donuts while walking with your friends in town, SoLoMo-based apps on a mobile device can provide instant results and locations of Donut shops in your vicinity. In some SoLoMo apps, you can even see if your friends are available on the same location through Google Places or Foursquare's check-in system.

This is a very innovative way of connecting with customers in a more personalized and location-centric manner. It is also a great opportunity for businesses both large and small to promote offers, discounts, and coupons as customers seek the types of products and services they offer online.

FourSquare has an overall strategy of offering deals based on the geographic proximity of the customers using FourSquare apps for checking in to various location. They have multipronged approach of discovering what’s nearby based on local user's check-ins, and can offer discounts to incentives to loyal shoppers or those who are simply looking for a particular business. They implement cool incentives like free parking of the company's “Mayor.”

In summary, SoLoMo is a boon for businesses to offer deals for customers based on their social habits and local relevance - all by tapping into the intelligence of smartphones.

continue...
Showing 1-1 of 1

Recent Posts

  • How to Use Sitelinks Ad Extensions in Google AdWords
    May 16, 2012 by admin2
    The playing field for Pay Per Click (PPC) adve... read more
  • The Best Directories for SEO Link Building
    May 14, 2012 by admin2
    Generating link popularity is one of the most ... read more
  • Changes in Google AdWords' Exact Match and How to React
    May 8, 2012 by oicadmin
    Google has made a recent change to the AdWords... read more
  • "How Do I Get My Business on Google Maps?"
    May 4, 2012 by admin2
    Many business owners are asking "How Do... read more
  • Pinterest for Business Blogging
    April 30, 2012 by admin2
    Social media gained prominence in 2006. It has... read more

Blog Tags

Archives

2012

2011

Marketing / SEO
webbhotell Top Blogs