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Why Small Businesses Should Take Advantage of Google+ Local

Google+ LocalIn essence, local search marketers should take full advantage of Google+ Local. This socially-integrated search platform can be especially valuable for local small businesses. This is due to the fact that Google+ Local is geared specifically for geo-specific keyword queries (e.g. "dry cleaners in San Francisco") of which certain small businesses can rank for in Google.

The first step to rank highly in local search is to be active on Google+. That is, make consistent posts (like you would on Facebook or Twitter,) and promote your Google+ presence via other means, like in-store business cards (to promote reviews,) a graphic on your website that links to your Google+ page, or use other social media platforms to spread the word.

Local search rankings are based on a number of factors: such as the number of reviews on the Google+ page (as well as the quality of those reviews;) the amount and quality of citations found on other websites; and the number and quality of links pointing to your Google+ page and website.

It's important to maintain a quality Google+ Local page and engage with customers. Your local business can utilize the people in your circles to deliver targeted messages to the desired audience. This marketing strategy can be used to direct traffic to your company's site or a specific page that's promoting an offer.

Like all social media platforms, Google+ offers some incredible opportunities for SEO and search marketing. The difference is Google+ is an asset of Google search, and the work put into building a quality Google+ presence can directly influence a business' website in Google's search rankings.

In a digital era that's continuously shaped by Google's search algorithms and overall results, it would be foolish for any online marketing strategy to discount the value of Google+ Local.

Visit Web Presence Group to learn more about Google+ Local SEO strategy

and small business solutions.



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