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What Truly Defines a Top SEO Company

Top SEO CompanyAccording to a survey carried out by "over 380 enterprise search marketers and SEO professionals" and published at Search Engine Land, the success of an SEO company will depend on few select variables.

The survey analyzed and evaluated common behaviors in the market of SEO companies. Various behaviors played an important role in the success or failure of a company that offers SEO services. The survey brought to light the following aspects:

Areas of Success

The survey identified three main areas where top search marketers and SEO experts thrived. The areas identified are content reporting excellence, evangelism, and internal creation. Best practice was very important in each of the three areas. In identifying the success of a firm, the survey distinguished "best in class" from the "laggards". A top SEO company used advanced reporting techniques. The company was also involved in the content creation process right from the beginning. Best practice behavior reporting specifically included the following:

  • Determining a strategy by use of reporting data
  • Early and frequent reporting
  • Varying reporting according to stakeholder requirement
  • Freeing precious time by automating reporting
  • Combining data from many sources to come up with meaningful insight
  • Using hidden data to draw insights

Budget Influence on the Success of an Organization

The survey also made a rather interesting discovery. Contrary to what most people might think, the amount of money spend on search engine marketing had a great influence on the Company’s success. The people carrying out the survey realized that 43% of the "top in class" had spent more than 10% of their budget on marketing. 57% of the "laggards" had spent less than 10 percent of their total budget.

Size of the Team

There is always a common notion that having more search professionals in a team is always advantageous. However, according to the survey, this is far from the truth. Results indicate that a leaner SEO and search marketing team will provide better results. The study indicates that almost a third of the "best in class" companies have one person in the team, while 68% of the leading organisations use teams made up of only 2 to 4 people. What we can draw from the survey from "Research and Search Engine Land" is that a company is more likely to achieve success by employing two to four people in a team.

In summary, an SEO company looking to succeed and become a leading firm in the industry needs to have the above pointers in mind. The highest chance of success will come through combining the common behaviors and ensuring that they are followed judiciously.

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How to Find Quality SEO Services Amidst The Global Marketplace

Find SEO ServicesOnce you have created a website for your business, you need to understand that you've only just began. There is more to websites after creating it – you will be required to make it rank higher within the search engines. Otherwise, it will be needless having a website because internet users (some of whom are your potential customers) won't be able to visit your site.

Now, there are a number of reasons as to why SEO services are important to any kind of business. For example, with quality SEO services you will be able to stay on of the search results top once you are highly ranked within search engines like Google, Yahoo and Bing. This will generate more traffic to your website, which will in turn generate leads and profits for your business.

The other reason to consider investing in SEO services is the chance to explore new things. This simply means that your business will be able to attract new breed of customers, most of whom you wouldn't have tapped without SEO services. For instance, if you own a shopping boutique and have ecommerce capabilities on your website (for online sales,) you could invest in ecommerce SEO services to get search exposure and new traffic to your site and generate online sales, beyond the traffic that walks through the door. Certain SEO companies, like Click Centric SEO and TOFU Marketing, offer services specific to ecommerce SEO and social media marketing.

So, as a business, how can you find quality SEO services amidst the global marketplace?

There are a number of factors to look for in SEO companies. Let's take a look at the 3 most important characteristics of such SEO companies.

Responsiveness

You should know that SEO isn't a one-time contract. No, it involves a lot of things (backlinking, on-page SEO, HTML optimization, off-page SEO, social media, and brand building) that have to be maintained and continuously monitored. Therefore, when looking for the best SEO services, the company should be very responsive. This is an extremely vital factor such that when something goes wrong (with the website) the company should readily be available.

Up to Date

One thing with SEO is the fact that it keeps on changing. That is, search engines such as Google keep on updating the way they rank websites. For instance, Google's latest update was in April 2013 where Google Penguin Update came with new changes. The right SEO company should be up to date with such kind of changes. Just a tip: as a customer, it is also advisable that you are well accustomed of such changes too. A great company will inform you appropriately!

Expertise and Skills

This is the most essential aspect of all when seeking SEO services, especially for ecommerce. Before picking the right SEO company, it is imperative that you choose a firm with the right expertise and skills. The company is supposed to have a team that possesses the right dexterity to handle all SEO requirements. Since SEO services involve quite a lot of things, the best SEO company needs to be All-rounded. That is, don't go for a company which is specialized only in a certain area and lags in other areas.

You should instead settle for a company that posses all kinds of SEO skills. For example, a company is required to Understand Technical SEO tactics like great content writing and good HTML Optimization for the best SEO-friendly website. As one of their tactics, the SEO company has to understand and respect the importance of social media and online branding.

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Creative Ways to Embrace Local SEO Link Building

Local SEO Link BuildingNow that it is feasible to develop a website at a fairly low cost, established companies as well as the start-ups have a tremendous amount of competition when it comes to selling their services and products on the Internet.

In a saturated market like this and Google placing the organic search results further down the search page in order to favor their paid listings, it has become increasingly difficult for the small/medium local businesses to have a notable presence without having the need to pay Google for that.

The algorithm that Google follows, which calculates the rankings of all the websites seems like an enigma, has been changing well over a few hundred times a year. Even with this kind of situation, the biggest factor that regulates the Google rankings is based on something that most of us SEO savvy individuals know and don't even care about - the links that we observe on all of the websites.

Consider Google as the polling station across the Internet, counting the votes from all the different links that it finds on the web. But unlike our classic democracy, where every vote from a person is treated to be equal, Google follows a different approach. It gives more weight age to the votes that are polled by the relevant and authoritative websites.

Creative Ways to Approach Link Building

Here are a few creative ways to build links for your SEO efforts. These work best for small/medium scale companies, while established companies need something larger than this.

Let's get started.

1) Gather Your Votes

More than often it happens that the owners of the website do not realize that www.google.com and http://google.com are perceived as two different pages by the search engines. As a result of this, the resulting votes from these two different sources dilute the position your page is entitled to.

This is similar to a political party splitting up into two different entities and the votes being split amongst them. This does no good to both the branches.

The solution for this problem is to notify Google that both the links are owned by a single entity and that you want to count all the votes from www.google.com under http://google.com. This can be implemented easily by permanently redirecting the user from one of the pages to the other. (known as a 301)

2) Offer Writing Testimonials/Guest Articles

Every company has ties with some other company or business to supply products and services. Sit down and list out all the businesses that you use for your website and offer these businesses testimonials from your site. Generally, all the companies have a separate page dedicated entirely for this purpose as the testimonials act as proof for future customers.

So, the company grasps the opportunity with both hands and will be more than happy to provide a hyperlink that directs back to your site from their testimonial page. A win-win for both and this promotes healthy relationship amongst the businesses. This is cornerstone to in-house web presence management services for your company.

3) Detect Existing References Without Links

Locate the web pages that have a mention of your website or business but without a link. Google does not count this as a vote as this doesn't have a link that directs back to your website. This keeps your SEO efforts top of mind with your on-site optimization.

So, how to identify these cases? Try using Google for this purpose. Search Google for "[keyword] inurl:links". By doing this, Google displays all the results where the keyword has been mentioned but on common links pages that are easy wins. Once you get the list of the locations, contact the concerned web page owners and replace the keyword with a hyperlink that redirects to your website.

4) Create a Better Product or Service

Finally, the best way to earn Links. Create a version 2.0 of your product/service that stands high in quality and release it with grace. This helps create a buzz in the market and adds value to your business.

A valuable and credible product/service automatically earns you the required links. This also attracts media attention and follow the previous step and replace every place where your business is mentioned with a link.

Unfortunately, there are no easy and agile methods to ramp up your website's local SEO and rank to the top of the Google's first page. But by following the above-mentioned steps, you can build a sea of links online that can boost your business.

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