Google search has been witnessing a lot of changes recently. The search placement of a particular website is no longer a specific number in the rankings as much as it is a probability within a range.
As a result, SEO's and Internet marketers are faced with further difficulties in analyzing SERPs (Search Engine Results Pages.) In addition to the blended SERPs of videos, images, news, and shopping suggestions, things are getting even more mixed.
Now enter "Search Plus your World," which introduces a host of factors that may further sway the search results. Location, personal preferences, search history, logged in or out as a Google users, searching from mobile device - it is almost impossible to define (and predict) the search engine rankings of a website because the results may vary from user to user.
With Google's new "Search Plus your World," its ranking algorithm has significantly changed. Here Google observes the social behaviors of users through its social network platform called Google Plus.
In essence, Google Plus users who perform a search while logged into their Google account may be delivered more personalized search results. The webpages displayed in their SERPs may be pages in which people of their Google Plus network have shared or have clicked the +1 button of the page.
Pages that have been socially endorsed by fellow Google Plus users may rank much more favorably for a searcher. In a personalized SERP, the searcher will see tiny avatars of the people in his or her network who have +1'd certain pages. Additionally, the searcher may be exposed to webpages with more local relevance.
In short, some of pages displayed in the "Search Plus your World" results have been vouched for by people within your Google Plus network.
Google’s individually-tailored search results will become very important for local businesses. As Google Plus continues to grow its membership base, typical users will have networks (or "circles") which primarily consist of family and friends, and Google+ profile pages of local businesses.
Local businesses need to avoid the schemes that offer selling hundreds of +1 votes for better rankings. Earning mass-quantity +1's from unspecified accounts will be pointless for a local business, as none of these "people" will likely be in the local network of the business. As the system was intended to be, +1 authority must be built naturally.
As a business with a local market focus, you want to encourage mainly locals vouch for your webpages with the Google +1. Exploit your creativity, and offer promotions and incentives that are tied to your Google Plus. In turn, this will enable your rankings to be favored for more by local searches. Below are three simple ways to better your local SEO performance using the elements of Google Plus.
If you have additional insights on how to encourage more +1's for a local business website, be sure to add them in the comments below.continue...
Search engine optimization (SEO) is a highly sought after service by business owners and marketers. Businesses seek to optimize their websites for better search engine rankings because higher ranking translates to higher traffic and consequently greater conversion potential.
You stand to offer a lot of marketing potential as an SEO professional because not only are the opportunities in search engine optimization are vast, but the demand is high. It is however, important that you be aware that gone are the days when simply writing great content and building links guaranteed a high ranking in SERPs.
It is important that you set realistic client expectations to ensure that your clients are not disillusioned while investing in an SEO campaign. Setting realistic client expectations will better guarantee your services are appreciated, paid for, and later earn referral clients.
If you are dealing with a new client, make sure that he/she understands that only sites that are at least several years old get consistent SEO results. There is intense competition and even keywords and keyword phrases that people are not searching for are often difficult to get high ranking with.
Ensure the client understands that it is possible to get a high ranking a few weeks, however only if the competitive nature for those keywords is moderate to low. Ensure your clients understand that an SEO campaign will only be effective if it is done on a long-term basis.
Make your clients understand that targeted traffic is more important than a high ranking on SERPs. Focus in the SEO industry is shifting away from having a particular keyword in a particular position in a particular search engine to how the keyword can be used to generate targeted Web traffic. Targeted Web traffic is desirable because people who know what you are offering and who are interested in the same are more likely to buy from you. In other words, quality beats quantity when it comes to online traffic.
It is unfortunate that most website owners who are searching for SEO services only look at the smaller picture and insist that the SEO company guarantees high ranking in search engine results pages (such as a high PageRank or PR on Google). If you ask most website owners what they want from an SEO campaign, most will give you such answers as “a top-4 ranking in Google/Yahoo! for my keywords.” Make sure your clients understand that a good business goal is something like “to bring many people who want the specific product/service I sell to my site”.
Although a high ranking in SERPs is desirable, the truth is that a lot of effort, time, and money go into this because of the high competition, especially for ecommerce SEO. Whatever you are selling, note that there are probably thousands, if not millions, of other sites that are offering the same thing or something similar and that use keywords and keyword phrases similar to yours. Even the best SEO company will not magically wave a magic wand or snap its finger for you to have a high ranking in SERPs. A high ranking in SERPs will be of no use if it does not add value to your business.
Does this mean that search engine optimization is dead? The simple answer is that it does not. SEO’s sole focus of attaining the number one ranking in SERPs for the best keywords has changed. Do not expect to do well with such a keyword as “best motorcycle helmet” because there are thousands of outlets, online and offline, selling motorcycle helmets.
Ask your clients to broaden their horizons and to see the bigger picture. Whenever a client tells you to help him/her attain a number one ranking in a particular search engine’s SERP, point out ways of fixing the website for it to attract more target traffic. Focus on improvements that will help the website design will work for users and search engines alike. Point out to your clients that they need not focus on “money phrases” and they need not insist that these phrases appear on all Web pages in their websites. Make them understand that there are other related keywords and keyword phrases that people are typing into their search engines every day.
Most website owners create content for the sake of creating new content. They can be forgiven for this because the SEO industry has been insisting on good content for many years now. The word ‘great content’ has been thrown around for so long that few understand what it means today. Content creation services are so numerous that they have created a whole cottage industry.
There are even some content creation services that ‘rent’ content. Ensure that your clients understand that great content does not mean spam pages with the keyword substituted from one Web page to the next and it does not mean describing your products’ history. Ensure your clients understand that great content is content meant for the readers, not for search engines.
So, what makes great web content?
1) Great Web content is unique. The content should have creative ideas that nobody else in your industry has thought of. Being creative means you do not simply copy from your competitors.
2) You must be an industry leader. You must be willing to raise your voice and express your opinions, regardless of what people think of them.
3) You must be willing to pour your soul and heart into the website, not simply looking for quick fixes.
4) Great content takes care of Web users and search engines alike.
5) Great content is content that helps you get targeted Web traffic.
If you explain this to your clients, they will understand that generating quality content is neither easy nor fast, but once done, it will give lasting positive results.
Explain to potential clients that they must first determine their true goals before they call you. Explain to your clients that there are many SEO companies that promise more than they can deliver. A company that tells you it will deliver a number one ranking in a short time is simply after your money.continue...
There are many different aspects of positive SEO which all contribute to the overall success of a site. One of the more important aspects of SEO is an effective link building campaign. The reason link building is so important is because when it is done correctly, it can provide great value to a site in a number of different ways.
Before you can enjoy or even discuss the benefits of effective link building, you must know how to effectively build links. In order to build powerful and quality links you must take into account what search engines such as Google like. This is because these companies control how the rankings work with their search algorithms. One thing that companies like Google love is relevancy. These search engines want the user experience to be as easy as possible, and as such, want to connect users with sites relevant to what they are looking for.
Along with relevancy, search engines stress quality content. This also goes back to user experience, but producing high quality content will only make it easier to build links as others will be more willing to link to such content. Thus, by linking to relevant niche sites through quality content you will get the most out of your links, which will in turn provide the greatest benefits.
The main objective of most link building campaigns is to increase a site's rankings in the search engine results pages or SERPs. The reason that increasing ranking within the SERPs is usually the primary focus of most link building projects is because SERP ranking contributes directly to a website's success. The importance of SERP ranking cannot be overstated as it determines the visibility of the site.
At this point, most webmasters are aware that ranking for keywords relevant to their niche is vital to their site's existence. This is because the reality is that if your site isn't ranking on page one, then your site probably isn't being seen because the majority of users never even scroll past page one of a SERP. If no one can find your site, then certainly nobody will be visiting your site which is bad news for any type of website. By building quality links and improving SERP rankings for significant keywords, website traffic will be increased which is integral to the success of any site. Not only will link building increase overall traffic, but it also drives organic, segmented traffic.
Another benefit of an effective link building project is that it will drive organic traffic to your site. By placing quality links on relevant niche sites it will direct segmented traffic, specific to your niche, to your site or blog. This type of organic traffic is so valuable because it comes from a relevant niche site which means it will more than likely be your target audience. As you can imagine, conversion rates tend to be higher with this kind of traffic. Linking to relevant niche sites not only provides your site with great links, but it also makes it easier to connect with your target market or audience which is good for both sides.
Building powerful links will increase visibility through improved SERP rankings as well as drive segmented, organic traffic to your site or blog. The positive effects associated with these benefits are why many webmasters are realizing the necessity of pursuing a link building strategy. Link building and SEO as a whole, have become vital portions of establishing a successful website online.
About the Author Andrew Dennis is a writer at the Boise, ID based link building firm Page One Power. When he's not writing about link building and other aspects of SEO, he spends his time perfecting his golf swing (which still has a long way to go).continue...
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