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What the Heck is Co-Occurrence, and How Will it Impact SEO?

I came across this enlightening video presented by Rand Fishkin of SEOmoz.com. In his Whiteboard Friday segment, Rand makes a very pronounced prediction with respect to linking for SEO and establishing keyword relevancy. 

Rand predicts a steady decline of link anchor text as a means of determining a page’s keyword relevancy, and the increase of “co-occurrence” as a variable influencing keyword relevancy.

Simply put, co-occurrence is content association. That is, mentioning certain keywords and phrases in the content will make contextually relevant on those terms. As a result, any outbound links from that content will carry that keyword relevancy to the page being linked to, regardless of anchor text.

Google’s getting wiser and as a result, yielding better results for websites being mentioned along with keywords on other pages. These websites that are ranking higher in Rand’s video aren’t live-linked (holding keyword-specific anchor text) nor do they mention the keyword phrase in the page title or copy.

This means the classic SEO approaches we’ve come to know - live link association or anchor text - is becoming less of an influence. Co-occurrence is the new bread and butter in Rand’s thoughtful prediction.

Check out Rand’s video here.

 

This article was produced by blogger, SEO, and web marketer Kyle Blasco. You can connect with Kyle on Google+.

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The Future of Link Building: SEOmoz Whiteboard Friday Recap

In a February 8th SEOmoz Whiteboard Friday, Cyrus Shepard presented some empowering points about link building for SEO.

The thesis of his WBF is to help you (as the SEO) prepare your link building strategies for future changes anticipated by Google based on trends and historical outcomes from its algorithm updates.

In essence, SEO's need to be very conscious of their link building practices and avoid techniques that may soon become penalize-able in the future. A few examples of these are:

  • Using exact phrase match anchor text in author bios of guest blog post
  • Publishing infographics on multiple blogs with the same anchor text
  • Building links from press releases to money sites (instead of other "linkable assets")

Take a moment and watch this wonderful WBF below:

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SEOmoz WBF Recap: Re-Optimizing Existing Content for Higher Rankings

Today's SEOmoz Whiteboard Friday underscores a major topic that deeply resonates with us here at IncreaseYourRank.com: "How to Move Rankings Up On Older, Existing Content".

Rand presents a number of SEO techniques and strategies to boost the search value of old pages of your website. Here's our recap:

  • Scout for more opportunities to build and earn external links (quality directories, guest blogging, etc.)
  • Increase the page's click-through by leveraging PPC, tweaking the page title and Meta description, and testing rich snippets.
  • Revitalize the content to be more engaging and compelling. In other words, increase the value of the content to promote greater conversions.
  • Send link love to the page internally (also consider re-directing similar, overlapping pages to this key money page.)
  • Be conscious of co-occurance and brand mentions with respect to external linking and other off-page variables

SEOmoz Higher Rankings

The Last Word

Proceed with caution when scouting for external link sources. Google is cracking down hard (especially with the big Penguin 2.0 due in the coming weeks.) Don't risk inquiring for links and listing on questionable directories and blog sites.

Get creative (both on-site and off-site) in how you can establish greater value in your money pages. User engagement (metrics like time on site and bounce rate) is playing a more significant role in determining a page's search engine value and rankings potential. Optimize for your visitors and you'll also be optimizing for the search engines.

Rank on.

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3 SEO Software Platforms for In-house SEO Teams

SEO SoftwareSEO software platforms offer effective tools that help you better understand SEO data and implement SEO tactics. Leveraging SEO software can also allow you to analyze both competitors and the search engine results more critically and accurately.

The unfortunate part about SEO is that it is a constant cycle. You need to keep refining and implementing your SEO strategies over and over, and later assess the current SEO landscape and make certain adjustments in order to remain visible.

These platforms provide better techniques that will help you uncover the high ranking factors suitable for your website. Several platforms have been developed in recent times specifically to automate the tiring and unending SEO tasks. With so many options to pick from, making the right choice on the right platform that will meet all your marketing needs can prove to be a challenge. Here are some of the top SEO software platforms you can never go wrong with.

SEOMoz

SEOMoz is one of the most reputable software platforms available today. A subscription to Moz gives you access to several effective tools that offer information for better SEO. Some of the tools include; Moz Local, a tool that allows you to create and maintain business listings in directories, apps, and sites that contributes to search results.

When you upload your business’ location data to Moz Local, it pushes your listings to data aggregators like Foursquare, Neustar Localeze, Acxiom and other popular sites. It distributes your listings to these and any other major aggregator. You can also manage your own location information and resolve any duplicate listings.

Managing your business information on all directories, websites and data aggregators takes hours and cost you a fortune. What Moz local does is allow you to push information about your business to all these data aggregators in one simple step.

Your Moz subscription includes; fresh web walker tool that lets you analyze any mentions of your business brand, and its competitors giving you a peak at the top industry topics letting you learn what relevant information published on the web. A Rank Tracker helps you get accurate search engine Rankings for keywords and pages for comparison. The large collection of tools makes the SEOMoz software platform one of the top Platforms for an effective SEO campaign.

Buzz Stream

This is yet another popular platform used by some of the world’s top marketers. Buzz Stream offers several options including tools that help manage relationships with your influencers letting you build meaningful online reputation.

You can also automatically track any of the interaction points members of your team have with contacts either through blogs, email and social media without having to go out of your way. This platform makes Link building much easier thanks to tools that help you find and prioritize link and opportunities in shorter time. Buzz Stream offers you several tools to improve not just your business online presence, but also public relations with other business entities.

Raven SEO Software

Raven is another SEO platform that offers you effective SEO tools that you can use for the long haul. Raven’s tools include specialized SEO tools like; site auditor, Link manager, Keyword ranking, Site finder, backlink explorer, Website directory and Google webmaster tools.

Raven also offers you social media tools, such as; social monitor to monitor your business branding, social stream for better social media management, focused management of your social media profiles on facebook, twitter, YouTube, and LinkedIn. Your business also benefits from Raven’s Content marketing tools like a blog, and Content manager.

The internet continues to grow exponentially with billions of information added every second. The amount of SEO related tasks required for your business to remain visible can only be effectively achieved through the use of these platforms.

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5 Advanced SEO Tools for Ecommerce Marketers

SEO Tools EcommerceEcommerce marketers can take advantage of various SEO tools to make it easy for them to gather and interpret data to better actualize their marketing objectives.

There are various ecommerce SEO tools available but it is advisable to use the most advanced and relevant to your needs and goals. To help you pinpoint the best SEO tools to incorporate in your ecommerce SEO arsenal, here are five advanced ecommerce SEO tools to consider.

Majestic

This software is specifically designed to offer information required for website traffic and competitive link analysis, reputation management, and link building. Majestic is one of the most powerful SEO tools when it comes to developing highly regarded link building strategies and backlink exploration.

One of the best features on Majestic is its easy-to-use interface. All you have to do is enter your URL to get all the details customized for your site. Majestic also downloads data and is able to generate reports that contain all the essential information.

Link-Assistant's SEO Powersuite

SEO PowerSuite brings together Link Assistant’s leading software products including LinkAssistant, SEO SpyGlass, Website Auditor, and Rank Tracker. This tool can help ecommerce SEO marketers to manage the most essential components of their SEO programs.

Link-Assistant's SEO Powersuite provides resources to allow you to optimize keywords, build links, and analyze your competition. All this information is provided in comprehensive reports. Its platform is also quite simple. This tool is a good choice for small businesses that are in search of ways to boost SEO on company websites.

SEMRush

This SEO tool has been identified as one of the best in the market for many years. SEMRush allows you to quickly adapt to the dynamic online world. It gives websites greater visibility in terms of paid and organic search results. It provides live updates, keeping you aware of any progress on your websites. Ecommerce marketers can use SEMRush to obtain real-time reports on keyword performance. With this tool, it is possible to learn about the amount of traffic a keyword is getting.

SEOMoz

This is a web-based SEO tool. SEOMoz offers keyword research that is limited to 200 keywords for each website. With this tool, you get to find out your present Google ranking for every keyword and the specific number of visits the site gets through the keywords. The tool also provides on-page optimization that allows you to get reports on notices, warnings, and errors.

SEOMoz allows you to determine the optimization rate of the top 50 website pages. You also get recommendations on how you can fix any issues that arise on your site. The tool offers link building and you get individual statistics on linking domains. You are allowed to compare about 5 websites with this tool.

Ecommerce marketers and SEO professionals alike can also use the tool to determine where their sites rank based on the target keywords and the specific URLs that show when a user is looking for information.

Ahrefs

This tool brings together various research tools that are available for a monthly subscription. Ahrefs provide link research through its Site Explorer. One of the best features is its ability to give you updated information after every half an hour. Its interface is quite impressible and the tool is also quite useable.

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