In this article, I show your three ways to dominate your local SEO competition like a gangster. These local SEO tips are actually quite simple, but also provide a lot of momentum in helping to increase your rankings.
Even though Google+ is a social network, the activity conducted on Google+ can directly impact the local search results. After you have created and populated a Google+ page, there are two SEO moves you can make in order to help increase your rank. These are:
* including a link on your Google+ page that directs to your website. There's a designated place for this on the Google+ page under the About tab.
* including a link on your website that directs to your Google+ page. The specific code for this link is provided on your Google+ page (while you're in edit mode.)
This cross-linkage is somewhat of a verification tool for Google that you're website is one with their network. It's essentially a credibility measure that can help you gain a nice jump in Google local listings.
Building and earning links is still a powerful technique for SEO. However for local SEO, rather than seeking only high authority sources for links, scout for local connections that offer local relevancy in being a link source.
One of the best places to begin is with the local clients and connections you already have established. In some cases you may be able to simply ask for the link directly, or perhaps you can write a guest article for their blog. Website with local relevancy are just as good for local SEO as high authority links with a decent PageRank.
You may be familiar with the term content marketing, which is simply creating and sharing brilliant content with the focus of inbounding traffic to your website. In a sense, this is a practice that helps feed SEO.
Some of the best forms of content are informative and educational content that enlightens your target audience. By inducing an "AH HA" from your readers, you earn some degree of credibility as the the author, which not only helps with inbounding direct traffic, but also helps you build a trusted brand, beyond local SEO.
Also with content marketing, you can earn opportunities to generate link popularity back to your website. This is a great tactic use in conjunction with guest blogging, which is the new rave for off-page SEO.continue...
The best practices of on-page optimization are always under debate. It seems that everything few weeks organic SEO experts are faced with new search engine algorithm updates that ultimately influence their SEO practices.
In this blog post, we highlight 5 on-page optimization rules. These rules are simple, clear, and agreed upon by most organic SEO experts in the field.
It's not uncommon to see come across pages that have been (or attempted to be) optimized for 4 or 5 different keywords. This is not ideal for SEO. Either pick the top 1 or 2 keywords for the page, or decide if it would be logical to build a dedicated page for outlier keywords. You'll find it to be much simpler to write concise Page Titles and Descriptions when your keywords are more narrowly focused per page
Keyword optimization is rather easy process. Back in the old days, it seemed keyword optimization will simply stuffing keywords in a page's content (and the more keywords the better.) The old-school days of on-page SEO are now a risk that can result in penalization.
Take into consideration rules to successfully keyword optimize a page.
Perhaps one of the most imperative website elements that often gets overlooked is the HTML sitemap. The HTML sitemap, which serves as a website index (particularly for search engine bots,) is considered by many organic SEO experts to be the second most important page of the website (with the homepage being number one.)
Large media files, such as images and videos, can be sluggish for load speed. A fast loading page is important for both usability and SEO performance. You can ensure that media files are optimized by condensing the files size. Additionally, you'll want to ensure that you're not using any Flash media, and that an alternative is used if such features are required on a website.
With new features like Google Authorship influencing the organic search results, content creators can gain a massive jump on their SEO competitors. Google places a high degree of value on strong, socially-favored content (especially content that's been marked-up with Google Authorship.) Regularly published content keeps a website fresh and can also help to make a site more keyword relevant for on-page SEO. Whether on a weekly or monthly basis, blogging or publishing articles can offer an expert advantage for organic SEO.
To efficiently track and measure web traffic and the level of engagement visitors have on your website, it is crucial that you install Google Analytics on your web pages. Google Analytics can help you troubleshoot technical problems as well as find new opportunities for SEO and conversion rate optimization based on certain performance metrics.
Parallel to installing Analytics is also integrate Google Webmaster Tools. This enables webmasters and marketers to assess the overall health and technical performance of a site. Although you want earn the same degree of marketing insights with Analytics, Webmaster Tools helps you to pinpoint certain problems, such as duplicate web content, HTML code errors and warnings, and too short of page titles and meta descriptions.continue...
As you market your chiropractic practice online, start by understanding how your target audience thinks before they go online to look for a chiropractor. Next, you can better optimize your chiropractor website, as well as other aspects of your web presence, to attain better search engine rankings.
On page optimization is the development of your website to precisely indicate to search engines like Google what your chiropractic office is all about. This allows patients to get direct results on searching your keywords. The likelihood of achieving this depends on your website’s metadata, website content, authority of your website, and off-page SEO variables.
On the other hand, off page optimization is the reception of votes from other websites, which come in the form of links and social signals. Listing your chiropractic practice in relevant online directories helps you to earn links (also called backlinks.)
A back link is essentially a connector from one site to another. It's a mechanism Google and other search engines used to determine the popularity and keyword relevancy of certain websites when organizing the rankings. To help your chiropractor website ranking highly in search, below are a few SEO tips geared specifically for chiropractors.
The keywords that your prospective clients will type depend on the challenges they are going through. Therefore, examine your area of medical specialization and differentiate it from others by ranking the keywords appropriately. For example, if you are a chiropractor in Toronto, rank for word combinations like "chiropractor Berkeley," "chiropractors in Berkeley," "Berkeley chiropractic office," or "Berkeley chiropractor"
Similarly, ensure that the content you write is high quality and speaks to your audience. It would not make sense to have a keyword-rich website that's jammed with the phrase Berkeley CA Chiropractor, but whose information is shallow or vague to your audiences. Therefore, take advantage of your website to write and share compelling, informative yet interesting content that defines your chiropractic practice. Such content should focus on converting your readers from passive perspectives to active clients.
Google’s local search is now tailored to local establishments and practices. This has enabled audiences to get results faster and more effectively than before. Being on the local page ensures that you are well placed in the modified local listing with respect to your chiropractor-keyword targets. It is like customizing the searching procedures in a way to land at your name and website while avoiding irrelevant ones.
Many chiropractors have realized dramatic results after creating and verifying a Google+ Local page. In fact, after Google Pigeon, the Bloomington, IL chiropractic office of Bly-Hillman Chiropractic saw a jump in its Google local search listings from letter "G" to "B". This jump was a great benefit to the company's local SEO efforts.
There are several online chiropractic directories that enlist the service of establishments like yours. Ensure you join them and have a careful yet honest description. This way, clients will be redirected to your landing page and website from this index. Some Health directories are free, but even if you were charged, the benefit you get is far greater than being out there in the cold.
Just like on your chiropractor website, list the kind of chiropractic services you offer, from diagnosis, treatment to follow up checks. Give the specific meta data of your practice. Include your physical location, website and any other vital information that will lead droves of clients to you.
An offline chamber of commerce is essentially designed to attract a collection of traders and private practices. It brings together competing forces to streamline specific industry practices and ensure a universal playing field. Similarly, an online chamber of commerce for chiropractic practice implements measures to protect the consumer against possible exploitation from quacks.
Become a member and get a fair share of intelligence from the prevailing market environment. In addition, it is a sure way of getting referrals to land on your website. In fact, the chamber’s website is one of the most solid back links to guide naturally inbound traffic to your website. Ensure you attain and maintain the legal and professional benchmarks in your online and offline practice to avoid being suspended or blacklisted.
If you do not have a blog that talks about your services or other related information in the chiropractic community, you are probably missing out on the greatest opportunity to gather online leads. As many chiropractic patients these days start looking for solutions to their problems online, you can tap into this massive following by maintain an up-to-date blog.
Create a mix of keywords, content, pictures and video to explain the phenomenon better. Finally, follow up on the activities of visitors on your social media pages to ensure they are linked to your website. Engage and invite them personally to your center to complete a fruitful chiropractor SEO campaign.
Ton's of chiropractors from around the globe are leveraging the incredible power behind local SEO. Are you?continue...
Most local SMB's are starting to realize the importance of SEO to be competitive in their local marketplace. However, few of the companies are taking the proper approach to generate sustainable rankings and lead-generating results.
Whether or not you're working with a local SEO company or handling all optimization in-house, below are proven SEO tips that you (or your local SEO company) can employ for better results.
Keywords are the phrases that customers submit on major search engines while looking for your type of business or service. The trick to doing keyword research is to keep it locally-specific to your area, so instead of research keywords like "chiropractor," you can try researching keywords like "chiropractor in Berkeley CA".
By signing up for a free Google AdWords account, you are accessible to the Keyword Planner tool where you can easily explore the number of average monthly searches a keyword phrase gets. From this information, you can optimize your content appropriately.
In addition to researching localized keywords, such "Berkeley chiropractor" or "chiropractors in Berkeley CA," try adjusting the Google AdWords Keyword Planner to your local area (i.e. so it only show's data reflective of search volume in Berkeley, the Bay Area, or the entire state of California,) and see how often general or broad keywords are searched per month, such as "chiropractor" or "chiropractic". Get started by visiting the Keyword Planner on Google AdWords.
You probably have a nice looking website for your business, congratulations for that, but is that enough to bring you clients? The bad news is, NO! There is more to be done. A well laid strategy to generate quality and consistent content and get it out to the world is your only bet for success. Increased ROI, increased authority and brand awareness, lead generation, backlinks and greater traffic are some benefits of this strategy.
First, do thorough research of your client industry. Get enough information help plan for your blogging and the general marketing piece. Secondly, together with your team, brainstorm and get solid campaign ideas. Next, create relevant content to include videos, written posts, quizzes and reports. Finally, do a strong willed campaign on social media. Relentlessly plaster this content on every social platform.
60 percent of clients will discover your business through your online profile. Even you depend on offline referrals, most of these prospective customers will do an online research of your business before making a deal. With that in mind, lack of reviews or negative reviews will plant a seed of doubt in prospective clients.
Creating an offline review-generation strategy will go a long way into feeding your business with great links. Enlist incentivizing and creative ways to solicit for reviews from happy clients. Having a reputation marketing strategy will also build a strong name for you.
This is a very simple and effective manner of attracting clients to you. It is an effortless way of ensuring you do not spent your entire day leafleting at the local area but rather in the therapy room doing what will really fill your bank account. It is an invaluable way of exposing yourself in places sought by prospective customers hence building your brand in the industry.
Looking at it from a technical perspective, industry specific directories have a higher chance of appearing on top search engine searches hence boosting the number of would be clients clicking through your profile. The quality of the increased SEO rankings and citation is undisputable.
Creating a Google+ Local page offers many benefits to local SMB's. In doing this, you give Google the correct information about your business. When a client does a search, it is easy for Google to show your business directly on both the Google search and Google maps. This also serves as a citation and social media platform that can also help supplement your local SEO and inbound marketing efforts.
Without marketing strategies like SEO, a business would be hard pressed to survive in today's digital age. SEO is the bloodline of digital marketing a the power of search engines connects customers actively seeking a certain business, service, or solution with the brands that can provide these services. Start implementing these proven SEO tips today to increase your Google ranking tomorrow.continue...
It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.
Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.
Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.
One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.
No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.
Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.
Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.
Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.
In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.
Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.
Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.
To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.continue...
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