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3 Absolute Essentials for SEO-friendly Mobile Websites

SEO-friendly Mobile WebsitesThere's no doubt that mobile-based search is taking storm. In fact, analyst project mobile search to exceed that of traditional PC and laptop-based search in coming years.

So in addition to ensuring your website is SEO-friendly, it should also be mobile-friendly. In this post, we share three essentials to ensure your website is well-suited for mobile SEO.

1. Retain a SEO-friendly Web Design

A mobile web design needs to be as simply and user-friendly as possible. This often entails the use of more buttons and graphics (as opposed to text-heavy pages, which is preferred for SEO.)

This a major trade-off for SEO. It's critical to have the website as user-friendly as possible given the limited screen space. But it's still important to make the website keyword relevant (which is traditionally achieved via text-based content.)

To ensure your mobile web design is SEO-friendly and keyword relevant, you'll want to keyword optimize the images and graphics you use to make the site more efficient for users. These optimization process takes place before actually uploading media to the mobile website.

For instance, you'll want to name the image or graphic with respect to your keyword targets. In addition, open-up the image properties and keyword optimize the tags, sub-title, description, and comments. This will help you retain the SEO value of your mobile website when precious text is sacrificed.

2. Make Use of Custom Mobile Apps

Although mobile apps are not crawled and indexed by search engines, they can provide an exceptional user experience and can facilitate conversions.

The fact of the matter is conversion rate optimization (CRO) is equally important as SEO. In short, getting traffic to your mobile website is only half the battle. Converting traffic is the other half.

By developing a custom mobile app for your mobile website, you can leverage an interactive platform that takes SEO out of the equation. Yes, you read that correctly. Take SEO out of your CRO strategy with a mobile app. This will enable you and your marketing team to focus your SEO efforts on the mobile home page (and inside pages) without stressing about CRO.

This can be very advantageous when doing ecommerce SEO for a mobile website. Because ecommerce sites can have hundreds and thousands of product pages, it can be cumbersome to ensure each of these pages is SEO-friendly for mobile. A mobile app can be your shopping center, while the mobile site is itself is the hub to funnel traffic to app.

In addition to offering ideal ecommerce SEO solutions, custom mobile apps can beneficial for local businesses too. Take some time to brainstorm, and get creative with you marketing team. A mobile app can be costly, but the returns can be wealthy.

3. Integrate Social Media Icons

Integrating social media icons might not seem like an SEO-friendly tip for your mobile website, but it truly is. Social signals (e.g. +1's, likes, shares, tweets, pins, etc.) are now an important ranking factor that can add significant SEO value to your content.

For this reason, you should not only include social media icons on your website (to promote more followers,) but also include "social sharing" icons on you articles, blog posts, and/or products to make it more efficient for users to share and socially engage with your content (racking-up the social signals.)

Having a strong social media following is a powerful asset for SEO. Social media marketing and engagement should be a top priority for both your standard website and your mobile website. Integrating social media icons into your company's mobile web design is surely an essential step in the right direction.


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