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Tips On How Much You Should Spend On SEO Services
For a business to survive in the digital marketing world, it is important to invest in SEO to increase search engine exposure. The challenge when budgeting for SEO services is getting an accurate forecast of how much it will cost.
To get this figure accurately approximated, it is important to understand and appreciate how SEO agencies work so that you can align your needs and requirements to their offers. Below we discuss a few different SEO business models and what you can expect to pay for services from each type of model.
Agency SEO Services
SEO firms employ a variety of business models. The most common model is the monthly retainer arrangement. In this setup, clients pay a set fee each month in exchange for an agreed upon line of SEO services. This usually includes on-site content improvements, regular analytical reports, keyword research, link building, keyword optimization, press releases etc.
Investing in agency SEO services is a popular option because it often offers a better ROI compared to consulting and other models. It is therefore quite ideal for businesses new in the SEO arena, especially online retailers looking for e-Commerce SEO services. Depending on the extent of services provided and size of the business, the monthly retainer ranges between $750 to $5,000 with most businesses paying between $2,500 and $5,000 per month for agency SEO services.
Contact-based SEO Services
Another model is the contract services at fixed prices. In most instances, new businesses which are still not so conversant with this sector tend to pick or select services that they require from an SEO agency and then agree on the price and sign a contract for that particular service.
Most agencies advertise these services such as SEO web audit, social media set-up, SEO copywriting, and content development on their websites. For a task such as SEO web audit, an agency may charge anything between $500 and $7,500 depending on the scope of the project.
Social media set up usually costs $500 to $,3000 while a link profile audit can cost $500 to $7,500. For content creation, SEO copywriting costs between $0.15 and $0.50 per word.
Project-based SEO Services
Another popular model is the project based pricing. This is quite similar to the contract services offered at fixed prices. The main difference between the two is that in project based pricing, the project is normally customized and quite unique to the client whereas in the former the services are quite general.
The pricing therefore varies depending on the project at hand. The price points are usually between $1,000 and $30,000 or even more. Business size and scope of project are key price determinants in this model. Mature businesses that know exactly what they want are the prime candidates for this approach.
Consulting SEO Services
The last SEO business model is the familiar SEO consulting model. In this model, consultants charge an hourly fee in exchange for a wide variety of SEO services or information. These consultants can either be individuals or agencies. They charge between $100 to $300 per hour, depending on their qualifications, experience levels and the task at hand.
Finally, it is important to note that when it comes to SEO services, you should try and desist from going for the lowest price; even though you are at liberty to look for a bargain. This is especially so if the price difference is quite significant from what you are getting from other agencies or consultants. For SEO, you should be keen on getting the best level of service and not be bogged down so much with figures if it is still within your budget.
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