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Could Structured Data Be a Future Ranking Factor in Google?

Google Strictired Data Ranking FactorCurrently, Google denies any claims that it could be using structured data to rank websites on the World Wide Web. The search giant’s denial contradicts with most an SEO professional’s beliefs that structured markup does affect how well a website ranks.

So, even though Google is currently in denial, will it give in in the future? We cannot be sure but there is enough evidence to support a positive for the hypotheses. Below is information which keeps you in the light of what is going on.

Google Hints

As Google puts it, structured data is all about helping its engines better understand your content, which is imperative to actual ranking. Although using Schema and structured data markup does not have a direct correlative effective on how well your site ranks, you may want to anticipate this to change in the near future.

Although informally, Googler John Mueller said that structured markup is something that might be integrated into Google’s ranking algorithm could be in the near future. He continues in the company’s assertion that it is currently not using it for ranking purposes but there is a high likelihood of that Google has an intention of using it in the future. See more about this at Search Engine Land's post on this topic. Or see the video Google Hangout below on his thoughts about this.

Avoid Google Guessing What Your Site Is About

So how would structured data improve the experience of people who use Google to search for information on the Internet? In Mueller’s view, structured markup is integrated into a website to make it easier for their search engines to understand its content.

If someone is browsing for information about a car on the Internet and Google happens to 'know’ pages which are marked up with data for the same car, it will bring up these pages assuming that they will be useful to the querying user. Unlike what they currently do, structured data markup eliminates chances that the search algorithm will guess that a certain page is about the car for which a user needs information.

Better Answers to Search Queries

Mueller however continued to assert that they will not favor pages with great markup technicality at the expense of pages which carry useful content. You might want to recall that useful content in Google’s perspective points out to that which gives the best answer to a web visitor's queries.

All in all, it does not hurt to be in the light. If they are going to throw in structured data, you would better begin tuning up your pages else you will be caught unawares. Think about your competitors; if they have got wind about this development, they are probably adding structured markup to their pages or planning about doing it soon.

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