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Google "Search Plus your World" Ideal for Local SEO
Google search has been witnessing a lot of changes recently. The search placement of a particular website is no longer a specific number in the rankings as much as it is a probability within a range.
As a result, SEO's and Internet marketers are faced with further difficulties in analyzing SERPs (Search Engine Results Pages.) In addition to the blended SERPs of videos, images, news, and shopping suggestions, things are getting even more mixed. 
Now enter "Search Plus your World," which introduces a host of factors that may further sway the search results. Location, personal preferences, search history, logged in or out as a Google users, searching from mobile device - it is almost impossible to define (and predict) the search engine rankings of a website because the results may vary from user to user.
SERPs of Search Plus your World
With Google's new "Search Plus your World," its ranking algorithm has significantly changed. Here Google observes the social behaviors of users through its social network platform called Google Plus.
In essence, Google Plus users who perform a search while logged into their Google account may be delivered more personalized search results. The webpages displayed in their SERPs may be pages in which people of their Google Plus network have shared or have clicked the +1 button of the page.
Pages that have been socially endorsed by fellow Google Plus users may rank much more favorably for a searcher. In a personalized SERP, the searcher will see tiny avatars of the people in his or her network who have +1'd certain pages. Additionally, the searcher may be exposed to webpages with more local relevance.
In short, some of pages displayed in the "Search Plus your World" results have been vouched for by people within your Google Plus network.
Local Business Impact
Google’s individually-tailored search results will become very important for local businesses. As Google Plus continues to grow its membership base, typical users will have networks (or "circles") which primarily consist of family and friends, and Google+ profile pages of local businesses.
Local businesses need to avoid the schemes that offer selling hundreds of +1 votes for better rankings. Earning mass-quantity +1's from unspecified accounts will be pointless for a local business, as none of these "people" will likely be in the local network of the business. As the system was intended to be, +1 authority must be built naturally.
As a business with a local market focus, you want to encourage mainly locals vouch for your webpages with the Google +1. Exploit your creativity, and offer promotions and incentives that are tied to your Google Plus. In turn, this will enable your rankings to be favored for more by local searches. Below are three simple ways to better your local SEO performance using the elements of Google Plus.
- Create a Google Plus profile for your local business – it’s just like Facebook and the membership base is growing. Funnel content about your business to your Google+ following and represent more local awareness.
- Place +1 buttons on every page of your website – this is becoming the new form of local SEO and displaying search engine credibility. Visit this page to get the code for various +1 buttons.
- Include your Google Plus profile link everywhere – traffic to your Google Plus page can be just as effective as any traffic to your website. Google Plus popularity can have immense impact on your local search rankings, especially with "Search Plus your World."
If you have additional insights on how to encourage more +1's for a local business website, be sure to add them in the comments below.
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