Google is becoming more intelligent in how it caters to SEOs into today’s more personalized search engine. Gone are the days of developing webpages with keyword-infused content, building a few inbound links, and calling it good.
Now, in addition to having a well optimized website, the content itself must be liked and appreciated to win the SEO game. Quality content that is socially shared via the Google +1 button will have great authority and seach engine prowess.
In essence, the future of Google's search engine algorithm will weigh social authority more than link authority.
Rather than building a keyword optimized website and building links to that site, SEO's are more involved in building online brands. And "well-optimized brands" will funnel solid, market-relevant content through a number of channels, such as social media, email, articles and blog posts.
Creating top-notch content and strategically delivering that content will facilitate greater interest amongst the masses. It is already evident through "Search Plus Your World" that Google's results will display content that reflects the user's historical searching trends as well as content that is socially endorsed by friends and peers.
For instance, if you have read an article about the health benefits of red wine (and furthermore +1'ed that article,) Google will remember that you have interest in health as well as red wine. This will later influence your search results, as well as those of your friends when they go to search for something of similar nature.
Some SEO experts believe that the techniques of traditional search engine optimization are long gone. Although changes are taking place, is not particularly true.
Moving forward, SEO professionals should still be focusing on the indexing of a website as well as its organization and ability to be crawled by search engine spiders. The new challenge for SEOs it start thinking creatively and outside-the-box in how a brand can generate greater attention.
In short, SEOs will need to direct their attention toward returning visitors with respect to an individual's history with Google, rather than solely on new web traffic.
The content of your website needs to offer more than simply keyword relevancy. Your content must speak relevantly and personally to the target audience. Doing so requires creativity and dedication to end users, and focusing how your brand interacts.
Start thinking in terms of dominating your keyword category and begin building your overall online brand around that category. Content is still the main authority of SEO and will contribute to how well the site performs, however presentation is key.
Imagine the internal webpages of your site as the bolster of the category or keyword theme. Still optimized each page in a similar fashion as you would using traditional SEO techniques, but create content from the users perpective and what elements of the content would induce a +1 or further social sharing.
In addition to being relevant, keeping content fresh and updated is also a winning factor to the new face of SEO. This will contribute to content being crawled and indexed more frequently, which can correlate to greater search engine performance.
Fresh content can be achieved by contiuous updates and new posts (such as on a blog,) or integrating customer reviews on product pages for ecommerce. Once again, creativity must be exploited for each brand can take a unique approach to sustaining freshness and relevancy.continue...
Once you have created a website for your business, you need to understand that you've only just began. There is more to websites after creating it – you will be required to make it rank higher within the search engines. Otherwise, it will be needless having a website because internet users (some of whom are your potential customers) won't be able to visit your site.
Now, there are a number of reasons as to why SEO services are important to any kind of business. For example, with quality SEO services you will be able to stay on of the search results top once you are highly ranked within search engines like Google, Yahoo and Bing. This will generate more traffic to your website, which will in turn generate leads and profits for your business.
The other reason to consider investing in SEO services is the chance to explore new things. This simply means that your business will be able to attract new breed of customers, most of whom you wouldn't have tapped without SEO services. For instance, if you own a shopping boutique and have ecommerce capabilities on your website (for online sales,) you could invest in ecommerce SEO services to get search exposure and new traffic to your site and generate online sales, beyond the traffic that walks through the door. Certain SEO companies, like Click Centric SEO and TOFU Marketing, offer services specific to ecommerce SEO and social media marketing.
So, as a business, how can you find quality SEO services amidst the global marketplace?
There are a number of factors to look for in SEO companies. Let's take a look at the 3 most important characteristics of such SEO companies.
You should know that SEO isn't a one-time contract. No, it involves a lot of things (backlinking, on-page SEO, HTML optimization, off-page SEO, social media, and brand building) that have to be maintained and continuously monitored. Therefore, when looking for the best SEO services, the company should be very responsive. This is an extremely vital factor such that when something goes wrong (with the website) the company should readily be available.
One thing with SEO is the fact that it keeps on changing. That is, search engines such as Google keep on updating the way they rank websites. For instance, Google's latest update was in April 2013 where Google Penguin Update came with new changes. The right SEO company should be up to date with such kind of changes. Just a tip: as a customer, it is also advisable that you are well accustomed of such changes too. A great company will inform you appropriately!
This is the most essential aspect of all when seeking SEO services, especially for ecommerce. Before picking the right SEO company, it is imperative that you choose a firm with the right expertise and skills. The company is supposed to have a team that possesses the right dexterity to handle all SEO requirements. Since SEO services involve quite a lot of things, the best SEO company needs to be All-rounded. That is, don't go for a company which is specialized only in a certain area and lags in other areas.
You should instead settle for a company that posses all kinds of SEO skills. For example, a company is required to Understand Technical SEO tactics like great content writing and good HTML Optimization for the best SEO-friendly website. As one of their tactics, the SEO company has to understand and respect the importance of social media and online branding.continue...
Schema has been a highly useful mechanism for advanced SEO professionals for almost three years now. In case you're fresh to Schema, it's essentially is a unique form of HTML designed by major search engines to create, support, and implement structured data markup on the content of a site.
In short, adding specific "schemas" to your site's content can better communicate what that content is about to search engines. And recently, Schema.org has announced an entirely new form of schema named Actions. Actions are a way to communicate specific executions (or actions) that can be done on a website (e.f. filling out a form) and how these actions can be initiated and implemented from a technical standpoint.
An Action from Schema.org represents an activity that can be performed on a piece of structured data. Schema.org explains it as basically an action that is performed either by a direct agent or an indirect participant targeted towards a specific direct object that spontaneously and willingly occurs at a specific location with the help of an inactive instrument.
The implementation of an action may create a specific result, which clearly specifies the exact expectation of each role or case. Yes, Action facilitates the description of the potential of the current and past actions related with various kinds of things.
With Action from schema.org you can better communicate the start and the end date of a particular course of action, the desired consequence, the end result, the location and the specific instrument that is used to implement the action.
For example, Action schemas help to communicate the time it takes to complete a particular task or operation, say to cook a meal found at recipe site or how long a user can expect to complete a registration form. This enables websites to clearly describe the actions they enable and how these actions can be implemented and executed successfully. The three action statuses include:
The types of rich snippets action schemas show users on a simple Google search vary. There are multiple types of rich snippet actions that are supported and that can be defined with a similar structured data. Go-to actions: It takes the user to the website where the action can be successfully completed. The in-app actions: They are tackled well within the gmail itself without sending the user to any other website. Further reading: For more elaborate details you have to see handling action requests and securing actions.
Of course, there are a few benefits of using this markup for SEO. Some of SEO advantages include:
1. It is the only format supported by all four major search engines and helps users find what they are looking for.
2. It increases the efficiency of the search engines and makes web more useful to the world.
3. It displays rich snippets on SERPS and enhances your click-through rate.
Schema.org is on of the most indispensable SEO tools available. Action from schema.org represents an expansion of the vocabulary associated with potential actions, which can further help benefit your website.continue...
When Bing introduced their first keyword research tool, it received low appreciation and Google’s keyword tool was the bee's knees. However, this meant a great room for improvement and they have now launched a new tool that meets all the user friendly faults.
The new Bing Ads Intelligence allows users to perform keyword research for all their accounts held on Bing. It is an add-on for Microsoft Excel and exhibits customization of keyword lists according to the search trends derived from the Bing search engine.
Keyword research is basically used to identify the common search patterns that users type in the search engines. This information can then be used to perform search engine optimization (SEO) and Pay Per Click (PPC) optimization, among other search marketing strategies.
Some of the features of the Bing Ads Intelligence include the campaign button that allows users to import keywords from existing websites and create extension versions of higher performance. Others include the bulk sheet that offers additional evaluation for an already existing analyzed worksheet. This tool works when the user is logged into an account and requires internet connectivity to use.
The main advantage of using Bing Ads Intelligence is that it was designed using information derived from search patterns in Bing search engine. This makes it more appropriate in performing keyword research for the Bing clients.
Some benefits of Bing Ads Intelligence include the following:
Ease of installation – This tool does not require any technical skills to install and immediately introduces a tab in Excel. This application does not affect other functions of the original Excel and can be easily used in keyword researches.
Easy usage – The Bing Ads Intelligence tool can be used by anyone with basic PPC knowledge and houses enhanced GUI features to help direct users. The descriptions are vivid, links easily navigable and the generated display in a clear readable format.
Profound research options – The traffic, keyword performance and “more research” options allow users to ponder further on how keywords are typed on the search engine. With Bing Ads Intelligence, one can access a list of keywords relevant for a given webpage. Additionally, one can select a single keyword and request further expansion and ideas in order to facilitate online campaigns.
Robust menu – The functionality of Bing Ads Intelligence is enormous with several features on the menu such as the campaign button. This allows users to import from other keyword campaigns and use it to formulate better efficient campaigns.
Bing has finally produced an excellent keyword research tool that can be used by online companies to optimize their words thus become more visible. This tool is easy to install and the user friendliness is incredible. It is configured to blend with Microsoft Excel and carries out speedy research as well as analysis.
This feature also helps to monitor keyword campaigns and how other established sites are succeeding in their approaches. Keywords can be mapped and extensions formulated intelligently to create better versions that will be optimized in Bing’s engine. Additionally, relevant keywords from existing sites can be extracted making this tool very efficient in research and online campaigns.
To get started with this new and awesome platform, download it here.continue...
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.
The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.
It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)
Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)
The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.
Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.
In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.
If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.
To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.
What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.continue...
In order to make sure that your website is easily accessible by search engines, it should be optimized carefully in a basic manner that search engines find friendly. There are many professional SEO services that can help you with this task. The rank of your website depends on many different factors ranging from content to the construction of your website.
In the modern business world, it’s important to use an all-inclusive approach to optimize your brand. You shouldn’t only focus on using search engine optimization, but also social media, content marketing and promotion. SEO is the process which makes sure that your brand is easily visible and accessible on the Internet. Its primary purpose is to improve your search engine rankings.
Until a few years ago, getting high search engine rankings was a lot easier. You just needed a well designed website with some basic content to appear in the first few results of the SERPs. But in the modern age, you need to work hard and make a lot of efforts to optimize your website and increase its accessibility and visibility.
It’s important to make your presence felt on the Internet. Thus, traditional optimization practices should have a more user-centric approach. This has become a very extensive and complicated process. Having a search engine optimized website is very critical for every business. Here are some of the key reasons why you should hire professional optimization services.
In the last few years, search engines have become increasingly popular. With every passing day, more people have started using search engines to look for information and content on the Internet. In fact, more than 80% percent mobile consumers have started using search engines to look for information.
Search engines like Google and Yahoo have over 5 billion searches every day. A professional SEO service will help you optimize your website. This will make sure your website’s search engine ranking improves, and Internet users are able to find you without any problems.
It’s important to understand that you can only rank better if you follow the industry’s best practices. Professional SEO services, like those offered by www.OptimizedSurgeons.com use only white-hat practices to improve your search engine rankings. If managed properly, and without the use of black-hat practices, your website will definitely rank better than prior to optimization. In addition to this, professional services take an integrated approach, and manage everything from website development to social media campaign.
With SEO tools, you can easily measure the success of a campaign and compare pre site optimization traffic with post site optimization. Such reports can be a very valuable tool, and help you track the origin of your search engine traffic, measure conversion rates etc. Due to this, you will be able to develop an appropriate plan or strategy to promote your business on the Internet.
In tough, competitive times, it’s extremely important to reach a wider audience and make more people interested in your business. A well designed and optimized website can be the perfect platform to get more potential customers and convert leads into sales. With some dedication and hardwork, SEO can easily give a very high return on your investment.continue...
In 2015, the SEO climate is expecting rapid changes. And as a result, businesses and website owners need to revamp and adapt their SEO strategies to remain both competitive and free of any penalty risks.
To help you plan for a solid approach to SEO in 2015, below we share some insights, elements, and considerations to embrace for this new year. Let's dive right in.
Search engines will be putting a greater emphasis on the content that is generated by way of social media. Therefore companies that are increasing their presence on the major social media platforms (Twitter, FaceBook, Pinterest, etc.) stand to gain considerable benefits early.
Content that is does not serve the latest algorithmic updates should be revamped. This includes content via websites, blogs, static articles, and product descriptions.
Since search engines are learning to determine the context of a search, this new approach is quickly making a dinosaur of the traditional keyword search. A semantic search is based upon multiple variables that range from previous searches to geographical location. For 2015, business must strive to target their audience while determining what motivates them.
Google Analytics and more SEO specialists have tools that allow them to discover immediately how well campaigns are faring by way of search engines. This will assist specialists will faster planning and improved implementations.
In 2015, there are an increased number of companies that are learning that SEO is an important marketing tool. With that being said, the competition regarding top rankings will rival Olympic trials in the New Year.
Now that the vast majority of the world has a smartphone and/or tablet, most of their web browsing is taking place there as well. Therefore businesses must take note that mobile search engines differ from traditional search engines. Having a mobile-friendly web design in Peoria will be essential to survive, along with SEO.
The days were well placed keys words would guarantee your company impeccable ratings are swiftly dwindling away. Due to the change in searches as well as consumers desiring actual information, content needs to be filled with quality content. Key words can still be used but not as a dominate feature.
With the increase of companies using every form of web content available (static articles, blogs, etc.) companies will be forced to pay for advertising in order to achieve an edge above their competition. This method will allow your brand to be placed before millions of people as your competitors continued to crank out a multitude of web content.
With the introduction of products such as the Apple Watch, augmented reality will pose quite a few issues for click centric SEO specialists for the majority of 2015. Content that is expressly immersive (videos, pictures) will continue to be valuable as a method of attracting new customers.
In 2015 you will begin to notice that consumers have far less tolerance for aggressive sales techniques. Therefore sales tactics must be altered in order to avoid missing out on potential revenue. Be prepared for the consumer to be in more in control than ever before as it pertains to how they are sold products and services.
Moreover, SEO strategies for 2015 will be ushering in a few changes that will need to be adhered to in order for companies to remain in the eye of the public. The realm of SEO is forever changing and it is imperative to never become comfortable with current trends to the point that you become outdated more swiftly than the wind blows in Chicago.continue...
An XML Sitemap is a file that lists the URs for a website, as well as additional metadata about each URL. This will help the search engine to index the page correctly and it will make sure that all pages are included.
With the Panda algorithm update, it is more important than ever to have an XML sitemap. The sitemap will help to show that you are the original creator of your content, so that your website will not be excluded from the results for duplicate content. It will be clear that your website has the earliest timestamp for the content. This is very important, since often other websites will copy your content without a formal syndication agreement.
XML Sitemaps can be a very valuable way to improve your SEO, but they need to be used correctly in order to be effective, so here are some important things every website owner should know.
The first step is to build your XML sitemap. Your content management system might have an integrated capability to auto-generate a sitemap, so take a look to see if yours offers this feature. Wordpress does not have this built in feature, so you can install a plugin such as Yoast in order to easily create a sitemap. If your site has other types of content you might need to create different styles of sitemaps, such as for video or images.
Remember that a search engine will only index the first 50,000 URLs in a sitemap, so if the site has more than this amount you will need to create an index and tie multiple sitemaps together. The larger your website, the more necessary it is to have an XML sitemap for SEO and for navigation.
When you use a plugin or a sitemap function on your CMS to create a sitemap, these tools will automatically update your sitemap whenever you add new content to your website. If you are using a different tool you might need to update the sitemap manually. If you aren’t confident doing this yourself, you can always enlist the help of a professional SEO consultant to help you with building your sitemap.
Once you have created the sitemap, the next step is to register it with search engines. There are tools you can use to do this, such as Bing Webmaster Tools and Google Webmaster Tools. Once you do this, the search engines will know where your sitemap is so that they can index the new content.
Another great advantage to registering your sitemap with Google is that it will automatically alert you to any errors within your sitemap. The Google Webmaster Tools service is quite sophisticated and it will be able to provide you with excellent information about any errors that it spots while crawling your sitemap.
When you have a complete sitemap set up on your website it will be very beneficial to your SEO, so why not get started on creating your sitemap today?continue...
It is striking yet odd how similar SEO companies are to medical billing companies. In addition to helping support the underlying financial health of their clients, both medical billers and SEO's are vast common business professionals. Below we underline the odd similarities of SEO companies and medical billing firms.
SEO companies utilize advanced software in many of their processes. They need it to keep track of activities, to note the performance of competitors and to improve their own performance, among other functions.
In like manner, medical billing companies have very advanced software to ensure that they are able to track client information and manage the entire billing system and processing of data within their industry.
Because search engines are always changing technology, a company that deals with search engines and the way they operate naturally has to adapt. The survival and success of SEO companies depends greatly on adapting to new changes.
Equally so, medical billing companies will always adapt new changes especially in the world of technology to ensure their information is up to date and their processes run smoothly. There are also new diagnostic codes come out from the government in how medical professionals can claim patient billings.
If you ever took a look at the client rosters of SEO companies, you would be amazed by the diversity of clients. Different kinds of people need SEO services and SEO companies welcome all types so in the end they have a very diverse clientele.
Medical billing companies also handle the billing process for various companies offering medical services, it could be hospitals, doctors, surgeons, chiropractors, and even insurance companies that can make up make up a client roster. There are also specialized providers like FQHC billing companies focus on maximized revenue for FQHC and health centers, as well as medical billers that serve clients from other countries. The thing about SEO and medical billing companies is that advanced firms will often provide their services to a global clientele.
Because of the diverse client rosters of SEO countries, you will find that one solution or strategy will not work for all the clients needs so customized strategies are needed to ensure success of these strategies. Careful study is done to assess the exact need and then the tailored strategy is applied.
In the same way, medical billing companies will always inform their clients that they will employ customized strategy to ensure that they have the right billing process for particular clients and situations. In both cases, this is very important to ensure the success of the business.
SEO companies and medical billing companies offer return on investment to their clients as well as to the owner of the company. SEO companies make millions for themselves by helping companies and individuals optimize their websites and blogs, at the same time these companies and individuals can benefit a lot from using the services of SEO companies as they get more visitors to their websites and can earn from advertising as well.
Medical billing companies also make millions by handling the billing process for medical service providers and at the same time their clients benefit a lot from a more efficient billing system that ensures money is not lost in poor accounting and record keeping, in the long run it is a win, win situation for client and company.continue...
Today, there are new rules for building a succesful and traffic-oriented website. Since the visitors of every page on the web is the only one click away from moving forward on a site, or bouncing, user-centric design has become a useful approach for profit-oriented web design. A website offers a lasting impression of a brand. For this reason, it needs to be guided by the new rules of web design and development in order to be successful.
When people think of SEO, they usually think of keywords. Search engines value sites with rich, keyword-relevant content and they reward the websites that have greater technical design (HTML) with better rankings.
In fact, search engines don't just scan words, but they are assessing website's backend development. It's one of the most important tools for someone who is thinking to build his own website. For example, a website that has mainly videos and infographics has also to be supported with related content on the same page, in order the searches to be able to locate the specific website. This approach to SEO-friendly web development enables search engines to know what to find when they scan various sites. Another important factor that can boost a website is the usage of headers, especially if they are utilized properly.
Today more than ever before the majority of users search Goolgle on their mobile devices, so they tend to prefer websites that offer a better mobile experience. People can improve their websites by creating a mobile version of their website, that will be albe to load on tablets, smartphones, and other mobile computers.
In fact, this can be a great idea if it is accompanied by utilizing responsive design, which means to use layouts that are adaptable to any device. Whether a person tries to sell products through his website and wants to attract more clients, it's imperative to make his website mobile-friendly, which will be more readable and immediately usable. Many mobile devices today are touchscreen, so when building up a website one has to take also into consideration its size of the interactive elements.
Many consumers today use the social media networks in order to spot a company with the products or services they are looking for. By using a specific links and technical integrations, they can very easily see the first results that pop up on search results. This can be done with website optimization combined with design.
As a result, website optimization (or even a more progressive approach, Internet presence optimization,) can help a website boost its traffic, by using the right keywords. More specifically, the rule of thumb is the keyword phrase or word to be used in the title and then to be repeated two to three times withing the article. Keywords are very important to the modern web design and can boost the traffic of a website in no time.
When building a responsive web design in Peoria, IL, it is not possible to predict the experience of every user, especially when it comes to the mobile experience. There are in fact hundreds of different scenarios of how users decide to use a website. For example, they can even use their televisions. This comes down to the number of smartphones and tablets out there with their varying resolutions, sizes and types.
If a web desing has a solid navigation system, that supports all search preference, will most probably keep its visitors and perhaps generate new ones too. Many visitors to websites tend to like more the ones that can be used easily and they can navigate in it without any problems. In case they can't find easily what they are looking for, they will search in other websites, that will be easier for them.continue...
A variety of software, tools, blog articles, learning resources, and services for SEO.
A variety of software, tools, blog articles, learning resources, and services for SEO.
An online learning platform that features training courses in Google Ads, SEO, and more.
This is a direct link to Yisoo's Google Ads training course, a great value for beginner and advanced advertisers.
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Learn Internet marketing and SEO tips and trade secrets from Google insider Matt Cutts.
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Read this great article about the best practices of link building for ecommerce SEO.
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Very enlightening article on how to organize the pages of your site for the maximum SEO impact.
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