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Tips to Build a Successful Website Optimization Campaign for Your Company

Website optimization has a much broader scope than simply search engine optimization. This online marketing strategy surpasses SEO in many ways. In essence, website optimization provides greater search engine exposure to your website, as well as enhances the overall functionality and usability of your website performs. One the biggest differences that can be defined is that website optimization focuses on certain aspects of CRO or conversion rate optimization.

Besides search engine optimization, there are a lot of important things that need to be included in your company's website optimization strategy. Some of these include exceptional website usability, an intuitive interface, and smooth website performance (primarily in the back-end.) With a perfect mix of these components, you are able to further maximize the potential and value of your website's traffic.

A complete and comprehensive website optimization strategy allows you to include both CRO and SEO. However, you need to understand that every website optimization strategy is different from another. A team of employees from your company needs to determine the strength and weaknesses of your company's website. This will allow you to come up with a perfect website optimization strategy per your company's specific needs and requirements.

User Interface & Usability

As mentioned earlier, user interface and usability are the most important elements in website optimization strategy. In fact, they lay the foundation for your website's success. When you optimize usability and user interface, your visitors are able to have a memorable and meaningful experience on your website.

User interface includes the complete layout and design of your website. All the elements including graphics, color scheme, images, logo placements and more should be parallel to your company's brand image. Moreover, these elements should also perfectly align with other advertising and marketing campaigns.

On the other hand, optimizing website usability places an emphasis on psychological as well as more logical or intuitive aspects of how visitors interact with a website. Thus, usability is always an on-going project including A/B split testing, multivariate testing and eye-tracking studies.

Calls-to-Action & Conversion Funnels

If you want to convert more traffic, you need to define certain calls-to-action with specific conversion funnels. For instance, if there is a specific page on your website which generates a lot of traffic, you will have to define an appropriate call-to-action and conversion funnel to make sure visitors convert to sales.

Usually, this depends on the nature of your business and type of products or services offered by you. For instance, if you run an ecommerce store, you need to put a ??Buy Now' button with incentives and offers like free shipping, discount and price. On the other hand, if you are offering consulting services, your conversion funnels will include content like articles, case studies and research papers.

Performance of Your Website

Most business organizations tend to overlook this factor while optimizing their websites. It is very important to improve the performance of your website. If your pages load slowly, it leads to high bounce rates and poor usability. Thus, your website may lose potential customers.

Most of the time, slow website speed stems from complex HTML codes and robust media files. Some examples of elements which may slow down your website include robust nestled tables, huge video files and Flash media. An experienced HTML web developer or website optimization company will be able to understand these issues and present viable solutions.

For more tips, strategies, and solutions on how to develop the optimal website optimization strategy for you company, visit the Web Presence Group. They employ some of the leading experts to make-up one of the strongest website optimization companies on the web.


5 Unique Tools To Help Your Content Marketing Create Buzz

Social BuzzIf you're serious about trying to get your name out there in the competitive world of blogs, websites, and news articles, you know how challenging it can be. Unless you deal in extremely niche content, and if you're not familiar with SEO (Search Engine Optimization), it's incredibly difficult to achieve recognition and reach that sweet spot within Google's top 10 search results with your content marketing.

Studies have shown that internet users tend not to scroll beyond the first ten results shown for any given search query, so you're basically consigning your content to complete obscurity if you fail to reach one of those top ten positions. It used to be that learning SEO was a labor-intensive and often very costly process, requiring a large expenditure of both cash and time in order to achieve any degree of working proficiency.

But these days, a number of programs have been developed to make SEO content marketing more user friendly, and to simplify the process of successfully publicizing your content. The following five tools can help you optimize your content to generate the highest amount of traffic:

1. HubSpot's Blog Topic Generator

You can use a number of programs to find trending keywords related to the topic you're interested in, and once you have, HubSpot's Blog Topic Generator is an excellent tool that can assist you in generating blog article titles related to your topic. Just type in the subject matter that you're interested in, and the Blog Topic Generator HubSpot will return a number of article suggestions. It's a great program that can help you out of a bind if you're at a loss for ideas. Download it here:

2. Buzzsumo

Buzzsumo allows you to enter a given topic or keyword and see the web content related to said topic that's being most widely shared on social media networks like Twitter and Facebook. You can track sharers and view backlinks, as well. Visit to learn more.

3. Impactana

Impactana takes Buzzsumo one step further, allowing you to view not only the most popular shared content relating to a given topic, but it also enables you to track comments and views. This is especially useful in determining whether or not a shared piece of content is actually generating traffic for the host website, or if it's simply being widely shared but receiving few or no clicks. You can learn more at

4. Sendible

Sendible is an excellent tool that allows you to quickly share the content you've created across multiple platforms. Simply link up your various social media accounts to Sendible, and then you can widely publicize your content on as many social media networks as you'd like, simultaneously. Find Sendible at

5. BuzzBundle

BuzzBundle is one of the most intuitive and insightful tools available if you're looking to micropromote your content online. All you have to do is enter one or two keywords related to your content, and BuzzBundle will show you a list of pertinent topics and/or questions that have been posted on various forums, social media networks, blogs and websites.

If an individual posted a question that might be answered with your content, you can reply with a link and drum up more traffic for your site. Download it at This is a great tool to not only get your content out there, but also to optimize web presence as a whole.


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