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5 Tips to Optimize Your Twitter Page

Marketing on the web is vital for almost any type of business. Internet marketing and search engine optimization are very dynamic and there are new strategies being introduced all the time. It is important for you to keep up to date with the latest strategies and tactics being used for better exposure on the web.

Some of the most recent strategies involve the use of social media websites for web marketing. Although many business owners are ready to brush social media websites aside, they must recognize the fact that most time spent by internet users online is spent on social media websites. It is therefore important to take advantage of these easy, and free opportunities to gain additional visibility.

One easy place to start with is Twitter. And although the SEO link value in Twitter may not mean much, the inbound marketing potential is huge. That is, the potential to reel in new customers, as well as promote more loyalty in existing customers, by attracting them to you site via effective Tweeting.

It is not enough to open a Twitter account and hope for the best. You must optimize your Twitter page to ensure that you get the results you are hoping for. The following five tips will help you get the best results on Twitter.

Optimize Your Twitter Page

1. To establish credibility and authority in the search engines via Twitter, you'll need to build your reach. This means attracting quality Twitter followers. Google and Bing evaluate the author (and his or her following) to establish search engine rankings on some Twitter pages. You will therefore have better chance at a higher Google ranking if you get a quality following.

2. You can appeal to influencers by posting remarkable updates. Ensure that your content is valuable enough to earn retweets. Search engines such as Google will also consider the value of other influencers and relate it to your link, this works to boost your search engine marketing relevancy.

3. When you create your Twitter page, you will be allowed to create a short bio about yourself or your company. Use this space to optimize your Twitter page with keyword relevancy. Be sure not to overstuff the content with keyword phrases or keywords. Just using one keyword is enough. It is therefore important that you choose the keyword that is most relevant to your company.

4. Take your time when preparing your bio and ensure that it is attractive and signifies your brand. Use only relevant information that targets the interests of your audience. This bio has the potential to appear on search results pages, so brand it according to your logo and design elements.

5. Remember that the length of your tweets ought to be short (between 20 – 30 characters long) in order for them to be retweeted. Integrate SEO keywords in your tweets but keep them concise and 'punchy'. In addition, always promote content that reflects your company and that will establish a positive reputation for your business.

Do you have any suggestions on how to optimize your Twitter page? Let us know in the comments section below.

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