Schema has been a highly useful mechanism for advanced SEO professionals for almost three years now. In case you're fresh to Schema, it's essentially is a unique form of HTML designed by major search engines to create, support, and implement structured data markup on the content of a site.
In short, adding specific "schemas" to your site's content can better communicate what that content is about to search engines. And recently, Schema.org has announced an entirely new form of schema named Actions. Actions are a way to communicate specific executions (or actions) that can be done on a website (e.f. filling out a form) and how these actions can be initiated and implemented from a technical standpoint.
An Action from Schema.org represents an activity that can be performed on a piece of structured data. Schema.org explains it as basically an action that is performed either by a direct agent or an indirect participant targeted towards a specific direct object that spontaneously and willingly occurs at a specific location with the help of an inactive instrument.
The implementation of an action may create a specific result, which clearly specifies the exact expectation of each role or case. Yes, Action facilitates the description of the potential of the current and past actions related with various kinds of things.
With Action from schema.org you can better communicate the start and the end date of a particular course of action, the desired consequence, the end result, the location and the specific instrument that is used to implement the action.
For example, Action schemas help to communicate the time it takes to complete a particular task or operation, say to cook a meal found at recipe site or how long a user can expect to complete a registration form. This enables websites to clearly describe the actions they enable and how these actions can be implemented and executed successfully. The three action statuses include:
The types of rich snippets action schemas show users on a simple Google search vary. There are multiple types of rich snippet actions that are supported and that can be defined with a similar structured data. Go-to actions: It takes the user to the website where the action can be successfully completed. The in-app actions: They are tackled well within the gmail itself without sending the user to any other website. Further reading: For more elaborate details you have to see handling action requests and securing actions.
Of course, there are a few benefits of using this markup for SEO. Some of SEO advantages include:
1. It is the only format supported by all four major search engines and helps users find what they are looking for.
2. It increases the efficiency of the search engines and makes web more useful to the world.
3. It displays rich snippets on SERPS and enhances your click-through rate.
Schema.org is on of the most indispensable SEO tools available. Action from schema.org represents an expansion of the vocabulary associated with potential actions, which can further help benefit your website.continue...
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema better communicates what the content of webpage is all about so that's more definitively interpreted by Google, Yahoo and Bing. As a result, SEO can better thrive as search engines are able to understand the semantics of a webpage in a easier fashion.
The grand debate about Schema is how much influence does it have on SEO? It's a subjective topic, but one that many SEO companies and search marketing experts are experimenting with.
It's important to think about Schema beyond traditional Meta Tags and other SEO-friendly code. Think of Schema markup as "blueprint coding" that's embedded into content using div and span tags. Naked to the front-end user interface, these tags define specific elements of a page's content (e.g. H1's, descriptions, keywords, names of people and businesses, etc.)
Schema is organization or construct of different layers of markup. First and foremost, freshen up over at Schema.org to learn about all the different "types" and "properties" that define certain types of content and their application (e.g. LocalBusiness, CreativeWork, etc.)
The website helps explain everything in a very simple and easy-to-understand manner. As long as you know a bit about HTML and the back-end framework of webpage content, then learning how to implement Schema markup for better SEO will be a breeze.
Currently, it's under debate about how much (and whether or not) Schema markup affects SEO and attaining higher page rankings. There is no concrete evidence that Schema markup does indeed boost a page's rankings, however many top SEO companies claim to see increases in ranking after implement the markup.
In short order, it's best to test it out yourself. Try integrating Schema markup on a few specific pages and see if it impacts the pages' keyword rankings or your overall SEO strategy. You may be surprised as to some of the results you see in Google search.
If you're working with WordPress, there are many convenient plugins available that make integrated Schema very streamlined. Essentially, these plugins allow SEO's to simply define markup without having to integrate tags manually.
To evolve your SEO practice to the next level, it's important to leverage new and cutting-edge things like Schema. It can give you an edge with your SEO efforts and help your clients attain better search engine rankings and traffic.
What are your thoughts on Schema markup? Have you experienced SEO-benefits as a result of Schema? Let us know in the comments below.continue...
To actualize top search engine rankings for your local business website, performing a comprehensive local SEO audit and implementing new best practice strategies is a good place to start the new year.
Studying your website's strengths and weaknesses as well as finding out opportunities for making improvements is the essence behind a quality SEO audit. This year, expand your local business' visibility and attract more targeted visitors to your site by evolving your SEO practice to the next level. Below are some significant and effective new year SEO tips to maintain an authentic local business website.
Perform a backlink audit to find the strengths and weaknesses in the backlinks pointing to your business website. As the focus of most SEO strategies, building or earning backlinks to your website improves its rankings and authority. Various web sources including blogs, videos, directories and social media profiles contribute to the backlinking. Focus on getting high quality links as poor quality backlinks can lead to deindexing from Google.
The audit will allow you to find out your business listings on the web and also their opinions about your business. Check out top local directories for any mentions of your business. Study what information they display about your business including important NAP data (Name, Address, Phone number), business description, photos, reviews and star ratings.
Structured citations and links help in getting listed on the authoritative local business indexes and directories. Being included on industry-relevant sites with the help of informative and resourceful content will improve your rankings. Conduct a citation audit and check whether your information such as the Name, Address, Phone and other data for your business across all listings is consistent.
Commit to a content strategy as the top-most factors playing a role in getting good search engine rankings is a good quality content that is updated regularly. Post updates, videos, images as well as well structured articles and nicely written blog posts. Emphasize on writing content specific to your local area. Connect as many people as possible including local forums and organizations to boost the chances of their visit to your website.
Get your local business pages optimized (i.e. Google+ page, LinkedIn page, etc.) and polish them up at regular intervals to keep them updated with your business activities. Also, you must showcase all essential business information through that page such as the location, contact info and other similar details.
Schema markup is one of the newest and most effective approaches to on-site SEO. Schema markup better communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. With LocalBusiness Schema, you can make your SEO thrive as search engines can understand the semantics of your site in a easier fashion. Try integrating LocalBusiness Schema markup on a few specific pages and you may be surprised with the search engine results that follow.continue...
Websites can be marketed and optimized for greater exposure in various ways. From direct advertisements to social media marketing, there are many ways to promote a website on the Internet.
However, most of the traffic to the website still comes from search engines like Google. This makes it important for website owners and webmasters to leverage proven techniques that will help them attain top search engine exposure.
Google is the dominant online search engine, and many website battle for top rankings. There are several things that can be done to increase website ranking in its search results. Below we share seven fail-proof ways on how to increase website rankings in Google
Nowadays when people want something to buy then they first check more information about that product or service through the search engine. This is the reason the importance of search engines has not diminished.
It is well known that most people do not check more than the first few results that appear on the first page of the search results. It means only those websites that come up higher in the search results can expect to receive good traffic. This makes it necessary for website owners to use effective and up-to-date SEO techniques that help improve ranking in Google search results. The website must be designed and developed according to the Google webmaster guidelines.
Parallel to the latter about SEO, attaining higher ranking in search engine results requires using right keywords in the website contents. The density of the keywords used in a page's content must be at the right level.
If it is low then the webpage will not be indexed by the search engines and if it is too high then it will be considered keyword spamming. Webmasters should focus on high search volume and low competition keywords. There are many online keyword analysis tools that can be used to find the right keywords.
Schema microdata is used to define the webpage structure and its contents. This information is used by search engines to index the web page properly. Schema lets web browsers know how to display the website to the user. Search engine bots can find additional information about a web page by checking its schema elements and attributes.
Search engines love websites with schema data because this data makes it easier to index the website. This special information helps increase the website visibility in search engine results. Schema data should be used to make it easier for search engines to find and display the website contents properly. It can help the website appear in organic search results.
It is a standard web design practice that has been in use for several years. However, it is only in recent years that search engines like Google have started giving importance to site maps when ranking websites. Site map offers easier navigation not only to users but also for search engines.
Google uses this information to check how easy it is to navigate the website. A site map makes it easier for a website to get indexed by search engines whenever changes are made in the website contents. Search engines improve the quality of internal links. It helps eliminate broken internal links. A site map is vital to the success of a new website. It helps increase website ranking.
It is well-established that websites that get linked at other websites receive more importance by Google. This level of success can be achieved only when the website has lots of useful contents that other website owners and bloggers find useful. High quality contents attract more website owners.
They provide links of successful websites on their sites. Articles published in article directories and in blogs help generate inbound links. This in turn helps increase website ranking because search engines give importance to websites that receive lots of backlinks. It is important to receive backlinks from high page thanking websites.
Social media sites have been giving tough competition to search engines. Rather than treat networking sites as adversary, search engines use information flowing through social media sites to assess the quality and popularity of websites. Social media sites are an interactive medium so it is important for webmasters to maintain an active presence on these sites.
Website owners should consult Google guideline for search engine optimization. It clearly states that website owners should write contents for their users and not for search engines. There are many such useful tips in this guideline. It is important to know that this official guideline does not place importance on factors like keyword optimization but these things are essential to help increase website ranking.
Increasing website ranking is not that difficult if these well known SEO tips and techniques are used. If you have any solid tips to share, let us know in the comments section below.continue...
Ecommerce websites present loads of products under myriad categories making it increasingly hard to attend to the SEO needs for particular pages. Although some automated SEO strategies can help increase the SEO value of all pages, most of the pages require manual effort to develop great, unique content.
Given the vast numbers of pages that ecommerce websites bear, webmasters need fail-proof tips that build the authority and trust of the overall site. For example, a webmaster could create a strategy for the distinct category pages of the on-page SEO, and then modify this technique every so often to replenish it with trendier keywords. The following ecommerce SEO tips detail what webmasters can do to improve web pages.
You can compare including schema micro-data in ecommerce web pages is comparable to eating healthily, exercising, or having enough rest. In other words, it is vital, but following through can be tougher than it appears. However, a healthy ecommerce SEO requires product schema, which essentially gives search engines an easy time parsing and interpreting the information contained on the web pages.
Product schema markup is essential as it enables practical parsing and interpretation giving users results that are relevant to their search queries. Product schema markup helps to identify a product’s information, which includes price reviews, product identification, as well as manufacturer’s information.
The work of an SEO should not be to develop novel content – more and new content no longer translates into more success in eommerce SEO. It just implies excessive content. Instead of focusing on content creation, which is essentially the work of content development specialists, eommerce SEO should focus on getting the best rankings.
Copywriting serves as an excellent means of creating great content that can afterwards go through optimization for search. Copywriting, for this reason, allows SEOs to concentrate on optimizing web pages for search, and the actions and methods that achieve the goals of ecommerce SEO. Although creating high-grade content may prove beneficial for SEO in many ways, great work can simply come out from copywriting.
Sitemaps are significant elements of all SEOs, but they are especially important for ecommerce websites. Search marketing experts consider SEO-friendly sitemaps as the second most essential page of a website, after the homepage. The sitemap is to a Webpage what a reference point or index is to a book.
In its very core, a sitemap includes links to all principal pages of any website. Although typical users do not mundanely use the sitemap during navigation, it serves as a critical guide to search engine spiders. It does this by providing direction to all the rank-ready and rich content that need searching and indexing. This is one of the most powerful ecommerce SEO marketing tips that are easy to implement.
Following Google’s algorithm shifts that aim over-optimized backlinks, it is important to develop only relevant and quality links that present as logical from a user’s standpoint. Conducting a backlink analysis and revealing the effective use of keywords in every page is, for this reason, important. Not only does this act assist in pinpointing real opportunities for SEO, but it also helps in finding pages that may bear duplicate content – a common problem in ecommerce websites.
Powerful tools such as the SEO Spyglass scan and give a report of all the backlinks leading to a particular domain. Additionally, they also offer insightful metrics regarding every backlink. The SEO Spyglass platform is an excellent tool for performing SEO competitive assessment on competitors.
Developing a robust content strategy for ecommerce websites is a daunting task from scalability and creative perspective. Regardless of the importance of content to ecommerce SEO, it is not easy to develop great content for large ecommerce sites and their numerous pages, especially of the products involved have short lifespans.
One of the most recommended methods to add significant and user-generated content to ecommerce pages is by employing Q&A content that involves answering questions asked by consumers in a helpful and timely manner. These methods have a huge impact on conversion rates, and a brand is bound to report great numbers.continue...
It is not in doubt that Schema.org has brought about a revolutionary collaboration between some of the world’s top search engines and relevant sites in creating a method that makes it easier to not only identify important information on websites but also to categorize them accordingly.
However, it is worth mentioning that local businesses are largely lagging behind when it comes to adopting current SEO practices and web design. For this reason, local businesses which want to fully utilize the internet to get more traffic and clients are well advised to implement Schema markup. This is because it does allow search engines to display important and vital information such as menus, reviews, citations, hours and even testimonials in various search results.
There are several types of Schema and markup which one can use so as to ensure that their SEO campaign is not only effective but is also on point and accurate. Geographic markup is a very vital strategy which a company can adopt by ensuring that the business’ contact and geographic information is correctly listed on their site.
There are various categories which can be easily found under the local business section of Schema.org and used as part of the contact page or footer of the website, this includes details such as operating hours, accepted mode of payments, address, fax, address, mailing address and other relevant contents of a citation such as the business name.
A search for your local business will be displayed on search results with local busines information; making it easier for a potential client to get in touch with your business. Because, geographic markup is fully supported by Google maps, users can even be provided with highly detailed search results which are usually very helpful for clients who are pressed for time or are just keen on getting it right the first time. Integrated Schema markup for basic business can help better your local SEO efforts.
Another important markup worth taking into consideration is the events markup. Many local businesses tend to struggle a lot when it comes to publicizing and shouting about their events. The Schema.org has dedicated sections dealing with events by other businesses and sporting events. These events are further categorized into different events such as music, comedy, food, festivals etc.
For the best display results, it is important to use the most specific markup possible. It is also advisable to use Schema on all your events, including meetings and workshops so as to make your events easier to find in search results related to local events in that particular area.
Even though Google Authorship is not promoted directly by Schema.org, this is a very important piece of markup which any local business which regularly updates its content or has an active blog should implement with speed. By simply connecting the name of the author on the website to their respective Google+ profiles; the search engine finds it much easier to categorize the author’s written content online this does without doubt lead to greater exposure and hence traffic.
Finally, it is worth mentioning that contrary to popular belief, creating a custom Schema markup for your local business is not a very difficult or technical undertaking; there are currently several form generators in the market which will automatically generate the required code automatically once you choose the appropriate categories and properties.continue...
Search engines are constantly evolving, and developers and search marketers alike are always having to adapt to make websites easier for consumers and internet users to find exactly what they are looking for. So what are some of the best ways that marketers can greatest impact with their optimization efforts?
Here are three website optimization strategies that can help you get your message out when you are maintaining and updating your website.
One website optimization strategy that you can use on your website in 2015 is utilizing Schema. Schema is a form of microdata markup that makes it easier for search engines to retrieve information from your website and take the relevant information and use it in search queries to give the searcher a more accurate list of results of the pages that they can best use.
Schema is able to be directly coded in HTML address to allow search engine crawlers the ability to quickly search through the coding and find the right content. It is believed that Schema can help turn up website visibility, but important to understand that integrating Schema code into an HTML code takes time and isn’t a quick and easy way to improve standings within SEO. According to Google, Schema doe stye improve website rich snippets, which can help websites appear more in SERPs.
Another website optimization strategy that is absolutely key to driving visitors to your website is building a sitemap that works for you. Having solid content is imperative to maintaining a healthy audience, but in order to have an audience following your site, they have to find it. Constantly updating your HTML site map gives search engines a greater chance of finding the site.
One piece of software that helps you update your site map without constantly updating it by hand is Google Sitemaps Generator for WordPress. Not only does it update after each change to your site, but it notifies every large search engine on the internet today, making it easier for people to find your site and for you to maintain your online presence. The use of internal links is also a valuable website attribute that will be absolutely necessary to use in 2015.
Not only do internal links help navigate websites easier, but they also provide information hierarchy for search engines. Internal links also allow websites to spread link juice and power rankings amongst other web pages. This simple form of website optimization is highly effective for SEO and establishing a greater search engine presence.
And finally, the importance of revamping your website's content. With this website optimization strategy, you want to consider your web audience as the top of mind focus. How old are they, where are they located, what brings them to your website in the first place? These are all questions that you should be asking yourself when you look at making changes to your website.
In order to keep your traffic flowing and visitors retruning, it’s absolutely crucial to keep you audience coming back and looking to you for the information that they want. If your looking to sell more items on your website, consider how you can drive more sales online. Identify your market and your audience and build your website in a way that makes them keep coming back for more.continue...
Currently, Google denies any claims that it could be using structured data to rank websites on the World Wide Web. The search giant’s denial contradicts with most an SEO professional’s beliefs that structured markup does affect how well a website ranks.
So, even though Google is currently in denial, will it give in in the future? We cannot be sure but there is enough evidence to support a positive for the hypotheses. Below is information which keeps you in the light of what is going on.
As Google puts it, structured data is all about helping its engines better understand your content, which is imperative to actual ranking. Although using Schema and structured data markup does not have a direct correlative effective on how well your site ranks, you may want to anticipate this to change in the near future.
Although informally, Googler John Mueller said that structured markup is something that might be integrated into Google’s ranking algorithm could be in the near future. He continues in the company’s assertion that it is currently not using it for ranking purposes but there is a high likelihood of that Google has an intention of using it in the future. See more about this at Search Engine Land's post on this topic. Or see the video Google Hangout below on his thoughts about this.
So how would structured data improve the experience of people who use Google to search for information on the Internet? In Mueller’s view, structured markup is integrated into a website to make it easier for their search engines to understand its content.
If someone is browsing for information about a car on the Internet and Google happens to 'know’ pages which are marked up with data for the same car, it will bring up these pages assuming that they will be useful to the querying user. Unlike what they currently do, structured data markup eliminates chances that the search algorithm will guess that a certain page is about the car for which a user needs information.
Mueller however continued to assert that they will not favor pages with great markup technicality at the expense of pages which carry useful content. You might want to recall that useful content in Google’s perspective points out to that which gives the best answer to a web visitor's queries.
All in all, it does not hurt to be in the light. If they are going to throw in structured data, you would better begin tuning up your pages else you will be caught unawares. Think about your competitors; if they have got wind about this development, they are probably adding structured markup to their pages or planning about doing it soon.continue...
It's an indisputable fact that ranking higher than your competitors in Google search is good for business. This is especially so if you are in the ecommerce sector because the only way for you to make money is to have many people visiting your site.
Although there are quite a number of ecommerce marketing strategies that you can use, ecommerce SEO is the most effective in the long-term. However, you still have to do ecommerce SEO in the right way for your ecommerce business to succeed. The following five tips will help rank your ecommerce site highly on Google and hence ensuring that your business has successful 2016.
Google will penalize your site if you have any copied or duplicate content, and this will affect your ranking significantly. Besides from this customers will be more drawn to your site if you have unique content as most are always looking for something new.
One of the first tips to doing ecommerce SEO is ensure your product page copy is unique, click centric, and compelling. You should also ensure that you update your SEO copy on a regular basis to improve or maintain a high ranking on Google.
No matter how confident you are with your keywords or how effective you think they are you cannot be sure that they will bring you the results you want. Before you put all your hopes on any keyword, you should first test its conversion value with Adwords.
Adwords will give you an accurate picture of what to expect from the keyword. You should only use a keyword that has a high conversion value on AdWords as this indicates that it will help you make more sales.
Schema is a type of microdata that is very important for your website as it makes it easy for a search engine to locate and interpret the information on the site so as to give a user more relevant results.
Although Schema has been around for many years, few sites bother to include it but it is a good idea to have it on your ecommerce site. Schema markup is important for ecommerce SEO as it will make your website rank higher for any content.
In the world of today, it is almost impossible to ignore social media in any marketing campaign. Social media and ecommerce SEO go together and so it is paramount to embrace social media if you want your ecommerce SEO to be productive.
Social media will help you build natural links and interact with your customers. Social media also has a snowball effect because when someone shares your content one or more of their friends who find it beneficial will also share it with theirs.
Content creation is a major step in ecommerce SEO but marketing it is equally as important if not more important. Once you have the right content for your ecommerce site, the next step will be to develop a content marketing strategy.
To develop an effective content marketing strategy, you should first define your target audience and understand their buying patterns. A marketing strategy is essential because it ensures that you only focus on viable or potential customers. It also helps you get maximum mileage from your content.continue...
Schema markup and structured data can help you send the right SEO signals about your content and business in general. Perhaps you've heard that leveraging schema or any other kind of structured data is useful when you want to make search engines understand your content.
Surprisingly, only minority of SEO and Internet marketing agencies are leveraging Schema. However, using schema markup also does other things like increasing your search visibility through featured snippets, rich snippets, and knowledge graph results. Therefore, it emerges that structuring data in your site will help you create search engine-friendly signals, ultimately boosting your ranking.
In fact, according to Google's John Mueller, Google could be adding schema markup as a ranking factor. Therefore, it's important that you understand the different elements of schema markup and how they influence SEO.
Here are 5 different forms of schema markup and what they do to help your SEO efforts.
In this markup, you will generate breadcrumbs rich snippets on Google results to increase your site's click-through-rate. For instance, if someone was looking for information about a specific subject and they saw an article with several links highlighted in blue just below the first few sentences, they would definitely click the title. Breadcrumbs markup make it easier for organic visitors to identify what they are looking for even before visiting your site.
These days, videos are important than anything else. You might be having great videos that teach on how to perform certain tasks. But because they are deeply embedded into your site's content, it will be hard for the visitor to locate them straightaway. You'd need to rank well for those videos in order to receive traffic.
However, if Google displayed video rich snippets alongside the title of your post, it would be easier for the visitor to click that title. It also helps to favor your site when it comes to ranking in Google video search.
Have you ever searched the name of a website on Google only for the SERPs to return a search box and some other links below it? This is what we're talking about here. It's basically a search box feature meant to enhance your site's homepage on Google. However, to use this feature for website optimization, you must have an existing site search in your website to activate this element.
This feature enables ecommerce SEOs to leverage schema to list information about their products in the SERPs. This may include price as well as status information. As for the product schema, only the name property will be needed. However, for the offer schema, the price and currency properties will be needed.
This element can be used by e-commerce sites, local businesses, restaurant and other entities to show average star ratings for a particular product or service. If an item has received multiple ratings so the number of stars are averaged, an aggregate value will be calculated, and in this case, the site owner will need to use the AggregateRating element of schema to display the relevant ratings.
Those are the different forms of schema that a site owner must be familiar with. As it had earlier been insinuated, structuring data in the SERPs is going to be a priority in the eyes of Google. You don't want to be left behind.continue...
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