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Advantages of the New Google Analytics

The new version of Google Analytics has been available in Beta for some time. Now, the new Google Analytics platform has finally become universal to all accounts.

According to Google, there are several improvements in the new version's interface. In essence, the new Google Analytics provides a few extra tools that can help SEO professionals and Internet marketers realize many advantages.

Advantages of the New Analytics

The new Google Analytics interface looks a lot more "platform-orientated," and features a cleaner and less overwhelming look and feel. One of the greatest advantages to the new Analytics interface is the ability to keep a custom report open while viewing other accounts without returning the dashboard every time.

In addition, Google emphasizes three major improvements of the new Analytics: 

  • A completely redesigned platform that offers significantly new functionality and features.
  • A streamlined interface that makes it easier for users to access all the information they need.
  • Faster and expanded reporting capabilities.

New Analytics Reporting Features

The new version of Google Analytics was designed to offer additional reporting capabilities for new marketing demands. Some of the new features of Google Analytics include:

Mobile Reporting

The number of Internet users that are searching from mobile devices is growing fast. The new Analytics offers a clear picture of how mobile visitors are interacting with a website.

This information is invaluable, for it allows marketers to determine just how mobile-friendly certain pages are on a website. Experts can gauge how mobile-friendly aspects of the their site are by stacking up metrics like Time on Site and Bounce Rate to how well a webpage appears from certain mobile devices. This can lead to opportunities for mobile optimization as well as mobile marketing.

Real-Time Reporting

The real-time reporting tool of the new Google Analytics allows you to view stats on what is happening at a certain moment on your website. Real-time reporting offers continuous updating, which can be very useful for Internet marketers monitoring campaigns live advertising campaigns. This allows for more timely executions of new ideas and strategies.

Flow Visualization

This newly designed graphic tool shows you exactly how your visitors navigate through your website. Before, it was a little harder to access this data, but with this feature of the new Google Analytics, the data is easier to visualize and understand.

The flow visualization allows you to see the journey your visitors took while on your website. Additionally, the data displays demographic information and the traffic sources of each visitor. This is an amazing tool for Internet marketers, because it will enable them to learn and better focus their efforts with respect to the nature of the market.

This new Google Analytics version is faster, more insightful, and much more intuitive than ever before. It represents an amazing tool for improving the Internet marketing strategies of a website, and it helps marketers get a deeper idea of their true customers.

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Why SEO Copywriting is Still Significant

The craft of SEO copywriting is, and always will be, the king of Search Engine Optimization.

Although it is true that high quality backlinks have the biggest influence on search engine rankings, getting backlinks is not always permanent, nor is it tangible.

The content of a website speaks to both search engine spiders and users. Well optimized copy facilitates the spider's indexing process, contributing to greater keyword relevancy. And well-written copy delivers value to users, which aids in conversions.

In a nutshell, SEO copywriting is a vital ingredient to the organic SEO game.

Controlled Site Indexing

The main purpose for having optimized content on a webpage is to make that page more relevant to specific keywords.

That purpose entails much more than simply including those keywords in the copy. One might say that the process of SEO copywriting is similar to writing a book.

Websites are composed of many book-like components, such as page titles, summary (meta) descriptions, headers, paragraphs, (web) pages, and indexes (sitemaps).

By carefully and considerably writing for each of these elements, a website can be indexed to precise keyword relevancy. The result makes other SEO strategies like link building and content marketing even more effective.

Conversion-Oriented SEO Copywriting

Many website owners who choose to outsource their SEO copywriting services from abroad are delivered the "fluff" content.

Fluff content can be defined as "copy" that rambles on without any unique reference to brand. This type of content has little direction and offers little value to users.

What separates strong copywriting from the fluff are words that speak to a targeted audience through the voice of a specific brand.

Good SEO copywriters highlight the unique features and benefits of a business, and portray those points flawlessly with stealth keyword inclusion.

SEO copywriting is often the missing ingredient to highly successful optimization efforts. Simply increasing a wepage's word count with keyword rich (and respected) content can do wonders for a website.

Start strategizing a SEO copywriting plan, a begin realizing better organic results in the search engines.

Take matters into your own hands learn the importance of SEO copywriting. Check out this brilliant SEO copywriting piece from Copyblogger Media.

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3 Action-Oriented Local SEO Tips

Traditionally, when it came to search engine optimization, most businesses would think of SEO based on a global perspective: how to get higher search engine results rankings worldwide.

Local SEO TipsThe truth of the matter though is that you would be better placed to getting a better response if you concentrated your efforts on local SEO. So what are some of the local SEO tips that you could use to boost the growth of your business?

Below are three action-oriented local SEO tips to help you get started:

1) Get in the minds of you target demographic: While using SEO as part of your marketing strategy, you should know what it is your target audience would search for online. Before you can fully optimize your site for their queries, you should have a grasp on their thinking patterns. Take time to put yourself in their shoes. If you were looking for your product online, what would you search for? For example, if you sold golf accessories, what would your keywords be?

An Internet user that simply types the word “golf” into the search engine will most likely not be directed to your website. Even those that will search for “golf balls” would not benefit from your website. However, the search term “golf accessories” would have the highest chances of generating traffic to your site. A common mistake that most online business owners do is using keywords that are relevant but that are not popular with Internet users. They will make use of keywords that all other businesses in the same field are using and thus end up compromising their rankings on search engine results. Coming up with the right keyword that will relate to your local audience increases the chances of boosting your business's Illinois SEO performance.

2) Request for customer reviews: Another practice that could generate local targeted traffic is by having customer reviews online about your website and the products that you sell. Do not shy away from asking past customers to write up reviews on your services and products. This is an acceptable practice when it comes to Google local SEO and can greatly increase your online sales. You should mention to your clients that they can do this at their own accord.

It can be done by simply mentioning it in passing in any contact that you have with your clients. For example, if you email your clients, include a sentence saying “Please take time to review our site on this and that website”. Granted, you will not have any power over what may be said about your company. However, if you strive to proffer quality services chances are you will get good reviews and this will lend much needed credibility to your business.

3) Get backlinks to your site: Earning and building links to your website is very important to achieve top search engine rankings. When it comes to getting backlinks, ensure that you are getting them from reputable websites that are somewhat relevant to your business. The biggest part of Internet marketing is to increase your web presence. If people do not know about your business, they will not be buying anything from you. In bound links from quality websites will boost your relevance as well as your credibility thus increasing your sales.

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5 Tips for Building Your 2013 Local SEO Strategy

2013 Local SEO StrategySEO is constantly evolving. One thing that's for sure is local SEO in 2013 is going to center on real marketing. That is, no longer will automated link building strategies or keyword optimized content win the game.

Instead, your 2013 local SEO strategy will need to focus on legitimate marketing principles of attracting a real audience and establishing real connections. In short, this will center on quality content and social media engagement.

With that said, below we share with you five tips for building your local SEO strategy for 2013.

1. Create and Verify Your Google+ Page

There's no doubt that local social media is going to have an immense impact on your 2013 local SEO strategy. One social networking platform that you must address is Google+. Google+ will (in fact already does) have a direct impact on the organic search results. For this reason, you'll want to create and verify you Google+ page as a start.

2. Get to Know Your True Local Market

Like we mentioned above, SEO is becoming more like traditional marketing in the sense that success will hinge on real relationships and interactions. The best insights you'll gain for your local SEO strategy will hinge on getting to know your true local market and what drives them to take action. What types of social media platforms are they using? What keywords are they searching? Ask yourself a lot of questions and do some market research to reveal everything you can.

3. Assess the Content of Your Website

The content of your website, spanning from the images to the copy, should be assessed when revising you local SEO strategy for 2013. Conjure up a strong sense of empathy and really get a solid idea of the perception and motives of your target market. Ask yourself: what style and tone of content is going to appeal to them the most? Additionally, you may also want to consider the design and layout of your site to ensure it's up-to-date and attractive.

4. Develop a Content Marketing Strategy

Your 2013 local SEO strategy must definitely incorporate content marketing. But what's more than just articles and blog posts for inbound market is rich media content like videos, slideshows, infographics, and podcasts. Get creative with content marketing, and develop a strategy that's best aligned with your target market, as well as your capabilities.

5. Establish Local Connections for Guest Blogging

Local relevancy plays a huge role in generating quality link popularity for local SEO. By establishing local connections for guest blogging, you can add links back to your website that will have incredible SEO value. Reach to local business websites that have blogs, even if their focus is slightly different. The idea is to get creative and find ways to make you content applicable.

You have plenty of time to start building you 2013 local SEO strategy, but it doesn't hurt to start brainstorming now. We hope these insights will give you solid direction to plan and execute a successful SEO campaign for you local business.

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[Study:] Majority of Local-Mobile Searches Result In Offline Conversions

Local Mobile SearchJust recently, a study was conducted to gather information about the primary cause of most offline purchases. This study was conducted by Neustar Localeze, 15 Miles, and ComScore. The survey is currently in its 7th year, and involves over 5,000 adults living in the United States. The subjects of this study were individuals who had conducted local mobile searches in the last 12 months.

The study also captured behavioral data examining search behavior across popular search engines like Google, local directory websites, portals and yellow pages. A huge amount of data regarding consumer attitudes and behavior was acquired by this study focusing on local mobile search.

Results of the Study

According to the study, almost 96% PC owners regularly conduct local searches. On the other hand, the percentage of mobile owners conducting local searches is 79%, while 81% tablet owners conduct these searches regularly. In the last one year, satisfaction rate across different device categories has declined.

PCs had the highest satisfaction rate, followed by tablets and mobiles. PCs were preferred devices for most users. However, people who wanted information on the go preferred a mobile search.

The primary reason for people to conduct a local search was to find a particular business. The second most common reason for a search was to find a specific business with a desired service or product. Hence, while most local searches have been looking for a particular name in mind, others were considering a specific business.

According to ComScore, more than 50% of restaurant, service and travel searches were focused on a particular business from which customers had purchased before. The advertising and marketing implications of the study’s findings are quite obvious.

Devices across the three categories are used in equal proportions for particular business lookups, service or product comparisons, and even purchases. There’s no surprise that a mobile search is conducted more for specific business lookups than being used for purchases. Moreover, the frequency of using these devices also varies throughout the purchase cycle.

Almost 80% of all local mobile searches were converted into purchases. In fact, about 90% of these purchases were conducted in a physical store (73%) or on the mobile (16%) as compared to only 11$ online. Over three-fourths (76%) of these purchases occurred on the same day. In fact, most of them (63%) were made within a few hours. However, purchasing time varied by degree of consideration and category involved.

According to the study, the top categories for a local search were consistent across different platforms. Restaurants were the most common or largest search category, except on small-screen tablets. In essence, the study was indicator of the importance of local SEO for small businesses with geographically-relevant target markets.

The study also showed that more younger users are inclined to use smartphones and tablets than older users. The senior demographic of the audience still prefers a desktop over a mobile search. However, the overall picture is a bit different. The total audience has been becoming multi-platform. Around 40% of the subjects in the study used multiple devices for local searches.

When you compare the data, the mobile only audience was 12%, while the PC only audience was 49%. The survey also included many different questions about navigation and mapping. There were also some questions about the kind of content users want to see displayed on maps. The most desirable content was hours of operation. Coupons and reviews were the next in the list.

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White House Uses SEO for Obama's State Of The Union Address

White House SEOWhile businesses, bloggers and various other online marketers have used SEO to drive traffic to their websites, a unique entity has recently leverage the power of SEO to gain more visibility in Google search.

The United States White House boarded the SEO bandwagon to spread the word about Barack Obama’s State of The Union speech. What's even more interesting is some of the SEO strategies the White House used to generate solid results in Google search. So in this brief post, we take a look at some of the SEO techniques used to make the State of Union speech more widely known online.

SEO Research

Success through online marketing depends on proper research. The most popular Google searches on the State Of The Union refer to the time it will air. The White House realized that Google and Bing do not provide relevant answers a user types in 'what time is the state of the union.'

This is after they found out that the answer to this question is what most people want to know whenever the State of The Union address nears. This lack of information causes users to continue their search or end up being constantly redirected to other pages. This SEO gap needed to be filled.

Application of Keywords

Most people type 'what time is the state of the union’ into Google looking for a direct answer. This is the same title The White House used for their article on the same. Every time a user types this sentence into Google, one of the first results they will see is the article by The White House.

The words 'State Of The Union’ have been carefully placed as naturally as possible within the article. This keyword allows them to establish one of the top ranks in whatever search engine used.

Keeping It Short & Sweet

SEO is all about providing relevant information in the best way possible while focusing on certain keywords. The website managed to provide specific information while maintaining simplicity. Although often overlooked by many SEO service providers, this 'short and sweet' approach can be a highly effective SEO tactic.

The Content Driving the SEO Success

The article on the State of The Union has content that is designed to address any questions the public may have on the address. The time is the first thing that is addressed in the article together with where one can watch the address and what they can expect from The President.

The White House website has succeeded at SEO by providing content that is relevant to the topic and managing to engage the reader way past their point of interest.

The White House may have a long way to go if it aims at having Google give a direct answer to the question 'what time is the state of the union’ as is common with the question 'what time is the superbowl’. They will have to settle for other websites grabbing a share of the search clicks they earned for now. They may not have a direct answer, but at least they managed to achieve top rankings when it comes to searches during the State of the Union.

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Tips On How Much You Should Spend On SEO Services

SEO Services CostFor a business to survive in the digital marketing world, it is important to invest in SEO to increase search engine exposure. The challenge when budgeting for SEO services is getting an accurate forecast of how much it will cost.

To get this figure accurately approximated, it is important to understand and appreciate how SEO agencies work so that you can align your needs and requirements to their offers. Below we discuss a few different SEO business models and what you can expect to pay for services from each type of model.

Agency SEO Services

SEO firms employ a variety of business models. The most common model is the monthly retainer arrangement. In this setup, clients pay a set fee each month in exchange for an agreed upon line of SEO services. This usually includes on-site content improvements, regular analytical reports, keyword research, link building, keyword optimization, press releases etc.

Investing in agency SEO services is a popular option because it often offers a better ROI compared to consulting and other models. It is therefore quite ideal for businesses new in the SEO arena, especially online retailers looking for e-Commerce SEO services. Depending on the extent of services provided and size of the business, the monthly retainer ranges between $750 to $5,000 with most businesses paying between $2,500 and $5,000 per month for agency SEO services.

Contact-based SEO Services

Another model is the contract services at fixed prices. In most instances, new businesses which are still not so conversant with this sector tend to pick or select services that they require from an SEO agency and then agree on the price and sign a contract for that particular service.

Most agencies advertise these services such as SEO web audit, social media set-up, SEO copywriting, and content development on their websites. For a task such as SEO web audit, an agency may charge anything between $500 and $7,500 depending on the scope of the project.

Social media set up usually costs $500 to $,3000 while a link profile audit can cost $500 to $7,500. For content creation, SEO copywriting costs between $0.15 and $0.50 per word.

Project-based SEO Services

Another popular model is the project based pricing. This is quite similar to the contract services offered at fixed prices. The main difference between the two is that in project based pricing, the project is normally customized and quite unique to the client whereas in the former the services are quite general.

The pricing therefore varies depending on the project at hand. The price points are usually between $1,000 and $30,000 or even more. Business size and scope of project are key price determinants in this model. Mature businesses that know exactly what they want are the prime candidates for this approach.

Consulting SEO Services

The last SEO business model is the familiar SEO consulting model. In this model, consultants charge an hourly fee in exchange for a wide variety of SEO services or information. These consultants can either be individuals or agencies. They charge between $100 to $300 per hour, depending on their qualifications, experience levels and the task at hand.

Finally, it is important to note that when it comes to SEO services, you should try and desist from going for the lowest price; even though you are at liberty to look for a bargain. This is especially so if the price difference is quite significant from what you are getting from other agencies or consultants. For SEO, you should be keen on getting the best level of service and not be bogged down so much with figures if it is still within your budget.

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