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5 Tips to Attract a Stronger Google+ Following

Google+ is one of the fastest growing social media networks on the web. One of the greatest advantages of Google+ over other social networking platforms is that Google+ is integrated with several other of your Google accounts and products. This makes it an attractive social network for those already engaged with Google.

Attract More Google FollowersAdditionally (and perhaps more powerful from a SEO and Internet marketing standpoint,) Google+ activity can pop-up in Google's search engine results. Although this only really occurs with individuals who already have an established Google+ account, the fact that social activity is being integrated in search is serious game-changer that must not go overlooked.

So like any social media network, having a strong following is important make a big impact, especially for businesses. In this blog post, we share with you 5 tips to attract a stronger and more meaningful Google+ following.

Share Valuable & Relevant Posts, Consistently

Writing and sharing posts on a consistent basis is important because it shows your followers you are engaged. This can significantly encourage recommendations and attract more followers. Additionally, sharing content is also an effective SEO tactic, for you posts have the potential to show up in the search results. It's important to keep in mind that your posts should be of valuable to your audience. Give them something that they'll appreciate and respect.

Make Your Posts Public

Making posts public leads to want maximum exposure. This is because sharing to the public means everybody on the Internet can view them. There is a great chance that your posts will go viral if you share them with the public. An alternative to this is sharing your posts with “Extended Circles”. This means your posts will be shared to all your followers and the people in their circles. The people in your followers’ circles will be able to view your posts in incoming streams.

Follow Others on Google+

Once you have added the people you know, add the people you do not know. Follow such people as Google insiders, celebs, authors, and Google community managers to increase your chances of getting a great following. Avoid the temptation of joining everyone on such lists. Only add people who you are interested in. Talk to the people you add, comment on posts in their profiles, and +1 to the posts you like. This will endear them to you and this will increase the chances of their following you back.

Create an Engaging Google+ Profile

Ensure that people can find you easily on Google’s profile search. Also important is ensuring that people know what you are about the moment they see your profile. Go to the site’s privacy settings and turn off the parts you wish to be public. Upload a nice picture since people respond positively to images. Come up with a mini-bio describing who you are. In the mini-bio, describe what types of things you are involved in, as well as your interests.

Take Advantage of Hangouts

Hangouts allow up to 10 people to participate in the same video chat. This feature is immensely popular for 1st Gen Google+ community, and you should take advantage of it to attract more followers. Use Hangouts on Air, which is available to some business pages only, to connect to like-minded persons. This ensures you have quality following, not just quantity following.

So whether you're involved in social media marketing for ecommerce or operate a small business, the benefits of using Google+ are huge for companies of all types. And they just keep growing, too.

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Avenues for Business Blogging: External & Internal

Business BloggingIf you are looking to expand your business's online marketing efforts, accompanying your website with a blog can be a powerful and cost-efficient medium.

In these ever-transient days of web-browsing, users spend as little time as possible on pages looking to extract information quickly. It’s important to build a blog based on quality and value so visitors see credibility and trust in your company.

The two primary types of blogs are internal and external blogs, and below I’ll highlight the differences and benefits of each.

Internal Blogging

Internal blogs are part of a website’s domain. If you have a page for your business and operate a blog within the website’s domain, then that would be an internal blog.

Why They Matter

Internal blogs are important for giving your webpage a voice and visibility for users who already know it exists. By providing updated content on your business’ page, you are building a rapport with the user.

The key behind internal blogging lies within social media. Sharing the valuable content from your business’ page on Twitter, Facebook and Google+ will help inbound some traffic. For something so easy and free, why not do it?

External Blogging

External blogs are not a part of a website’s domain; they exist independently away from your main page.

Why They Matter

The main drive behind external blogging is to build quality links back to your main pages (for SEO). Posting relevant content and having a link directing users to your main page will do well in the eyes of Google’s search engine spiders.

Relevancy is Supreme

Of course, this is assuming the quality you’re posting is relevant to what you’re selling. It’s crucial to develop an external blog with a focused target market. One who would be interested in the products you sell. For example, if you sell commercial grade coffee roasting products, then a blog covering all the little nuances pertaining to quality coffee roasting would be important to cover.

Be Creative in Adversity

You might not sell something interesting enough to make content seem worthwhile, but don’t throw in the towel. If you sold products for polishing and cleaning marble countertops, sure, that’s boring. But giving content a little personality and voice can make even the driest topics less painful to read.

Even though marble countertops aren’t fun and games, make it sound as such. People may be more inclined to read a less-serious take on something like marble care and maintenance. It’s refreshing.

Lasting Effect

In the end, readers will come back to sources which they find worthy. People don’t like their time to be wasted. You’ll gain an audience by being a credible niche source. External blogs have more long-term effect than internal. However, maintaining a professional image requires staying on top of both internal and external blogging.

You can’t post awesome content on other pages and then disappoint people when you accomplish the almighty task of getting them to your page.

Kyle Blasco

 

This blog post was contributed by blog writer Kyle Blasco. Connect with Kyle on Google+

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