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Mobile websites are a great way to target a larger group of audiences through mobile phones. It is essential to have an accessible mobile website in addition to the regular web page. This ensures your availability to the users at all times as well as increasing your visibility throughout the Internet. When it comes to mobile websites, there are some factors that you should consider for maximum optimization:
You cannot fit all the content on your web page into a mobile site. Therefore, you need to simplify your content as much as possible to the key pieces of information that you expect your visitors to be interested in. The steps involved in entry-to-purchase should also be in the shortest and simplest manner. Using technology such as QR codes can help to direct the user to the purchase within the shortest time.
In as much as you simplify the information on your mobile website, the site layout will determine how simply this information can be accessed. Another hindering factor is that mobile pages load slower than web pages especially if they have a very complex website design. Keeping in mind that users do not have the time to keep clicking on pages deeper into the website, ensure that your layout is streamlined as much as possible. For this reason, mobile website optimization is key to ensure pages render quickly.
The same branding elements should be maintained between both sites. This is because the mobile website is one of the areas through which you promote your brand essence. It is also important to maintain a similar feel to your standard site for visitors who have visited your standard site before. This familiarity assures them that they are in the right place. Colour patterns and imagery should be consistent when doing any sort of website optimization for mobile sites.
Do not try to fit too much information on your mobile website as earlier mentioned in form of simplicity. Allowing for white space in your lay out gives the user the opportunity to enjoy a well laid out mobile page as well as the ease to click on desired buttons. Accuracy in accessing the content one is aiming for is usually a problem in many of the crammed mobile WebPages.
This is because there are some products that do not support Java. Most of such products make up a large percentage of the mobile market and installing Java or Flash players will rule out a large percentage of potential visitors to your site. These types of plug-ins may also cause the website to take longer to load, and make for a choppy, non SEO friendly web design.
Texting on the phone is a drag for many people. Some people are also not able to comfortably use the keypads on most phones. Therefore, it is better to reduce text entries by introducing drop down menus or checklists. This is one way of tackling the challenges of typing on the phone while improving the conversion optimization of your site. Most webpage users will greatly appreciate this effort.
You should ensure that your website is able to detect when a user is on a mobile device. This helps in redirecting them faster to a mobile version of your web page. Any individual who enters your website on a mobile device will be directed to the mobile optimized page for your site. Most people will abandon the website if they have to use a standard view on mobile.
Mobile websites are a popular and easy to access option for many users. You may be surprised of how many users access your website through a mobile device. Therefore, creating an easy to use platform with great features will ensure that you maintain your mobile audience as well as webpage audiences who have gone mobile. Using the above tips to optimize your mobile webpage will be a great place to start off and will surely be an integral component to your 2013 SEO strategy.
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