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What the Heck is Co-Occurrence, and How Will it Impact SEO?

I came across this enlightening video presented by Rand Fishkin of SEOmoz.com. In his Whiteboard Friday segment, Rand makes a very pronounced prediction with respect to linking for SEO and establishing keyword relevancy. 

Rand predicts a steady decline of link anchor text as a means of determining a page’s keyword relevancy, and the increase of “co-occurrence” as a variable influencing keyword relevancy.

Simply put, co-occurrence is content association. That is, mentioning certain keywords and phrases in the content will make contextually relevant on those terms. As a result, any outbound links from that content will carry that keyword relevancy to the page being linked to, regardless of anchor text.

Google’s getting wiser and as a result, yielding better results for websites being mentioned along with keywords on other pages. These websites that are ranking higher in Rand’s video aren’t live-linked (holding keyword-specific anchor text) nor do they mention the keyword phrase in the page title or copy.

This means the classic SEO approaches we’ve come to know - live link association or anchor text - is becoming less of an influence. Co-occurrence is the new bread and butter in Rand’s thoughtful prediction.

Check out Rand’s video here.

 

This article was produced by blogger, SEO, and web marketer Kyle Blasco. You can connect with Kyle on Google+.

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